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透视八马茶业纳税“双冠”资本叙事:从销量第一到产业共生
Jin Tou Wang· 2026-01-09 02:36
在"十四五"与"十五五"规划衔接的关键阶段,乡村振兴与县域经济发展已成为国家战略的重点。在此背 景下,龙头企业如何与地方经济深度融合、实现共同成长,成为检验其社会价值与商业韧性的重要标尺。 1月5日,八马茶业在福州发布"双第一·六连冠"纳税成绩单:连续13年位居安溪茶企纳税榜首,连续6年蝉联 武夷山茶企纳税第一。这一成绩不仅创造了茶行业罕见的"纳税双冠·六连冠"纪录,更揭示了一家龙头企 业如何通过系统性战略,在实现商业成功的同时,深度赋能产区,构建可持续的产业共生生态。 纳税"双冠"本质:市场认可的财务投影 在商业经济逻辑中,纳税额常被视为企业市场地位的"财务镜像"。八马茶业连续六年稳居安溪、武夷山 两大核心茶产区纳税榜首,其背后是企业强劲的市场表现与品牌号召力。 根据弗若斯特沙利文报告,按2024年销售收入计,八马茶业在中国乌龙茶和红茶市场排名第一。截至2024 年公司的铁观音销量连续10多年位居全国第一、岩茶销量连续5年位居全国第一、红茶销量连续4年位居 全国第一。其市场地位直接转化为企业营收与税收贡献,形成了"销量领先—业绩增长—纳税贡献"的良 性循环。 八马茶业董事长王文礼在发布会上表示,纳税第一"并 ...
六年纳税双冠 八马茶业以“共生模式”重构茶业价值
Zheng Quan Ri Bao Wang· 2026-01-08 06:46
本报讯 (记者梁傲男)1月5日,八马茶业在福州发布"双第一·六连冠"纳税成绩单:连续13年位居安溪茶企纳税榜首,连 续6年蝉联武夷山茶企纳税第一。这一成绩不仅创造了茶行业的"纳税双冠·六连冠"纪录,更揭示了一家龙头企业如何通过系统 性战略,在实现商业成功的同时,深度赋能产区、构建可持续的产业共生生态。 企业供图 一是标准化体系:从"经验制茶"到"科学制茶"。八马茶叶将茶叶品质归纳为"安全、对口、正宗、稳定"四大标准,建立起 覆盖种植、加工、仓储、销售的全流程标准体系,使茶叶从依赖个人经验的"手艺活",升级为可管控、可追溯、可复制的"标 准化产品"。 二是科技赋能:智慧产业链构建新质生产力。八马茶叶推动"智慧茶园+智慧工厂+智慧供应链"综合体建设,通过物联网、 大数据、人工智能等技术,实现从茶园到物流的全流程数字化管控。 三是品牌深化:从"产品销售"到"文化体验"。八马茶业在全国拥有超3700家门店,新一代门店定位为"城市会客厅",将茶 叶销售延伸至文化体验与社交空间。线上全网粉丝超4000万,构建起立体化的品牌传播与销售网络。 夯实国内市场的同时,八马茶业的国际化战略呈现出清晰的"品牌+文化"输出逻辑。公司多 ...
出口额逐年增长,覆盖224个国家和地区 中国农产品“圈粉”世界(大数据观察)
Ren Min Ri Bao· 2025-12-29 22:05
岭南佳果,"圈粉"世界。"今年累计出口荔枝4000多吨,同比增长18%左右。"中荔集团市场总监黎焯锋 介绍,我国荔枝的外观和风味俱佳,已经打出了海外知名度,通常是国外采购商的首选。 从湖北秭归出发,4个满载108吨秭归脐橙的集装箱破浪出海,抵达迪拜,上架商超。 这笔总价15万美元的脐橙订单,是湖北供销农产品迪拜展销中心最近签订的。"高效跨境物流链路提升 了秭归脐橙在中东市场的竞争力。"湖北城乡供应链集团跨境业务相关负责人说。 不只是脐橙,越来越多国内优质特色农产品正香飘异国。据统计,"十四五"时期,我国农产品出口额逐 年增长,由2021年的5443.4亿元增长至2024年的7327.5亿元,增长34.6%。今年前11个月,我国农产品 出口覆盖224个国家和地区。 "这是农业对外开放成就的生动注脚,彰显了中国农业应对复杂国际环境的韧性与活力。"农业农村部国 际合作司负责人表示。 优势产品引领作用凸显 "我们有妃子笑、桂味等多个荔枝品种,可满足不同口感层次需求,从5月到9月不断档。"黎焯锋介绍, 中荔集团从2022年开始经营"荔枝花旦"品牌,推动地方农特产品向世界级品牌跨越。 将水果等农产品"锁鲜"送达国际市场, ...
央视主持人被骗1000元买茶叶,嫌犯已被抓获:被害人不止我一个,考虑对方家里有2个孩子,签了谅解书
Xin Lang Cai Jing· 2025-12-28 14:16
视频中,李晓东介绍,上个月其发布"买茶叶上当"的视频引发公众广泛关注并上了热搜,也有部分网友 质疑事件真实性。"根据北京刑侦发布的消息,该案的犯罪嫌疑人已经被抓获归案,被害人还不止我一 个。"李晓东提到,考虑到卖伪劣茶叶的嫌疑人的情节,以及他家里还有两个孩子,已与其签署了谅解 书,"希望他能够重新做人"。 包装精美 转自:扬子晚报 12月28日,央视《今日说法》栏目主持人李晓东发布视频称,此前"被骗1000元买茶叶"事件迎来新进 展:该案的犯罪嫌疑人已经被抓获归案,且北京警方还破获了"实习学生售卖签字笔""街头售卖珍贵集 邮册"等多起线下诈骗案件。 李晓东表示,除了要给北京警方点赞,也再次提醒,"以后如果您碰到开着豪车卖茶叶、卖海鲜、卖床 上用品、卖望远镜等,那都是以次充好骗人的把戏。新的一年,希望大家提高警惕,防止上当受骗,一 切平安顺利"。 李晓东曾自曝在银行停车场遭遇"豪车卖茶"骗局:一名中年人以"展销会结束、茶叶带不走"为由,将宣 称原价1000元/盒的铁观音,从300元/盒降至200元/盒,诱使其花1000元买下5盒。后经懂茶人士鉴定, 这些茶叶为添加香精的伪劣产品,实际价值不足50元/盒。 之前报 ...
福建安溪获评“绿水青山就是金山银山”实践创新基地
转自:新华财经 图为安溪县获得"绿水青山就是金山银山"实践创新基地 图为福建省泉州市安溪县县长刘永强在2025年生态文明论坛上致辞 产业为脉,方可持续富民。安溪以茶为核,不断延伸产业链、提升价值链,让茶叶从饮品变身富民"金钥匙"。从茶粉、茶饮料等精深加工产品,到茶叶主题 文创、茶园认养服务,安溪让"一片叶子"衍生出多元价值;直播电商助力,让铁观音香飘海内外。这份绿色答卷,更推动其2025年GDP有望突破千亿,真正 诠释了"人不负青山,青山定不负人"的深刻内涵。 12月25日,2025年生态文明论坛在北京圆满落幕,现场举行的授牌仪式上,福建安溪县凭借深耕多年的"两山"转化实践,成功获评"绿水青山就是金山银 山"实践创新基地。这座镶嵌在闽东南大地的茶乡,以"一片叶子"为媒,将"蝉噪林逾静,鸟鸣山更幽"的生态美景,酿成"黄金叶里藏富足"的发展硕果,书 写了生态文明建设与共同富裕的生动答卷。 安溪与茶的故事绵延千年。福建省泉州市安溪县县长刘永强在致辞中表示,安溪全县现有茶园面积60万亩,干毛茶年产量6.2万吨,茶产业综合产值460.5亿 元,对全县GDP贡献约17%,以占全国1.2%的茶园面积,生产了全国2%的茶叶产 ...
和福建人坐一次高铁,要被自己穷笑了
3 6 Ke· 2025-12-17 08:37
如果让全国网友提名一个最爱喝茶的省,福建大概率会高分夺冠。 毕竟,福建人骨子里都流淌茶水的说法,一直让人心服口服。 "一个福建人=三杯老火凉茶"的老话,更是早已深入人心。 福建人到底有多爱喝茶?就这么说吧,没见过哪里的人,坐个高铁都必须泡上一壶的。 图源:小红书@YK,已获授权 01 福建人坐高铁,为啥人手一套茶具? 如何在高铁上鉴定福建人?看茶具就够了。 其他地方的人坐高铁,比如京沪打工人,大抵会买一杯咖啡,打开笔记本电脑办公。 东北人则会准备一袋吃的,一边分享,一边还不忘跟邻座朋友社交聊天。 而福建人不语,一旦坐上高铁,只是默默地掏出一整套茶具,开始泡茶。 图源:小红书@向光,已获授权 第一次见到这种情形的外地人,怕是有一种恍惚感:这也能行? 但坐过一次厦门到福州高铁的人,想必对这样的场景并不陌生。 图源:小红书@妙妙妙七,已获授权 顺便一提,前两年福建还有专门的"泡茶水"售卖,比起同规格的矿泉水价格还要高,但销量不错。 图源:微博@厦门身边事 出门在外,对于福建人来说,纵然茶具陈列麻烦,泡茶步骤繁琐,但必不可少。 洁具、摇香、洗茶……目光所及,每一个高铁上泡茶的福建人,都是行走的茶文化大师。 图源:抖音 ...
福建清流:一片茶叶连两岸 茶旅融合促振兴
Zhong Guo Xin Wen Wang· 2025-12-11 05:40
福建清流:一片茶叶连两岸 茶旅融合促振兴 中新网福建清流12月11日电 (巫建辉 吴火招)近日,在福建省清流县赖坊镇南山村2000亩的海峡两岸茶 博园里,茶农们正忙着修剪枯枝,新枝生长之处,满是对来年春茶的殷切期许。 近年来,清流县在茶产业发展上积极用好国家级台湾农民创业园这一金字招牌,借力闽台融合,全力抓 好茶产业发展。 "水质好,山地多,气候适宜,这里很适合种植东方美人茶。"今年70岁的台商邓国光是最早一批在赖坊 种植茶叶的台湾人,如今,他的企业已建成两条东方美人茶生产线。 在邓国光的带动下,当地大力推动台企与农民合作,发挥"公司+合作社+基地+农户"的作用,打造海峡 两岸茶博园,引进浙江、泉州等地客商,与台企共同开发建设优质茶叶加工标准生产线,扩展种植青心 大冇、龙井、铁观音等品种2000余亩,毛茶的年产量达950吨,每年吸纳采茶工人约400人,逐步形成辐 射带动周边村产业发展和村民就业"互惠共赢"的良好局面。 "这些年,东方美人茶的市场行情非常好,基本都是供不应求。"嗅到商机的赖坊青年赖述龄,在2024年 新种了50亩东方美人茶,并于2025年扩种至100亩,同时购置了最新的茶叶扁形机和飞防无人机,信 ...
2025中国茶品牌价值双榜发布:八马茶业登顶中国茶企品牌价值第一
Zheng Quan Ri Bao Wang· 2025-11-28 10:17
Core Insights - The 21st China Tea Economic Annual Conference and the 2025 China Tea Brand Construction Forum were held in Xinchang, Zhejiang from November 26 to November 28, highlighting significant developments in the tea industry [1] Company Achievements - Eight Horse Tea Co., Ltd. was recognized as a "2025 Comprehensive Influence Backbone Enterprise" by the China Tea Circulation Association due to its strong brand power and industry influence [1] - Eight Horse Tea ranked first in the "2025 China Enterprise Brand Survey TOP50" and won the "2025 Foreigners' Favorite Chinese Tea Brand" award, further establishing its global competitiveness [4] - The company achieved a score of 961 in the International Brand Academy's "World Tea Brand Evaluation List," placing it second globally and first in China, alongside other top Chinese tea companies [4] Industry Standards and Evaluation - The evaluations were based on comprehensive assessments according to the "Tea Industry Key Enterprises Comprehensive Evaluation Standards" and involved scientific analysis of over 2,100 tea representatives [4] - The brand survey emphasized multiple dimensions, including brand influence, market leadership, and innovation capabilities, focusing on quality, innovation, and service [4] Market Position and Performance - Eight Horse Tea leads the national market in the number of tea chain stores and ranks first in revenue across high-end tea, Oolong tea, and black tea markets [5] - The company has maintained the highest sales revenue for Tieguanyin tea for over ten years, Wuyi rock tea for five years, and black tea for four years [5] Technological Advancements - The company has invested in smart, digital, and information-based production lines, establishing a "super factory" that includes the sixth-generation intelligent production line and the world's first intelligent, digital, and information-based Wuyi tea processing line [5] Global Influence and Marketing Strategy - Eight Horse Tea has hosted over 100 global tasting events in more than 30 countries, promoting Chinese tea as a cultural ambassador [6] - The company has been recognized by international organizations, including the United Nations, for its quality and has received the "International Tea Day Recommended Tea" honor [6] - The chairman emphasized a balanced development strategy focusing on product standardization, intelligent production, digital operations, and brand internationalization to enhance the Eight Horse brand [6]
八马茶业登顶2025中国茶企品牌价值TOP50
Core Viewpoint - The 21st China Tea Economic Annual Conference was successfully held in Zhejiang, focusing on tea brand building, cross-industry integration, and international expansion [1][2]. Industry Insights - The China Tea Circulation Association announced key findings from the 2025 tea industry survey, highlighting the importance of brand strength and industry influence [2][9]. - The "2025 China Tea Enterprise Brand Survey Results TOP 50" was jointly evaluated by the China Tea Circulation Association and Xinhua News Agency, emphasizing a scientific and fair assessment of over 2,100 tea representatives [11]. Company Highlights - Bama Tea Co., Ltd. (八马茶业) was recognized as a "2025 Comprehensive Influence Backbone Enterprise" and ranked first in the "2025 China Tea Enterprise Brand Survey Results TOP 50" [2][4]. - Bama Tea achieved a brand value of 120.12 billion yuan, leading the brand value rankings among Chinese tea companies [7]. - The company was also ranked second globally in the World Tea Brand Evaluation List, with a score of 961, further establishing its competitive position [8][9]. Market Performance - Bama Tea leads the market in the number of tea chain stores, with over 3,700 locations across all provinces in mainland China, and ranks first in revenue for high-end tea, oolong tea, and black tea markets [11][15]. - The company has maintained top sales in key tea categories, including Tieguanyin, Wuyi rock tea, and black tea for over a decade [11]. Product Quality and Innovation - Bama Tea's strong foundation is attributed to nearly 300 years of tea-making heritage, with its chairman being a representative inheritor of the national intangible cultural heritage of oolong tea production [11][12]. - The company actively participates in setting industry standards and has invested in smart, digital, and information-based production lines, establishing a leading "super factory" in the industry [12]. International Recognition - Bama Tea was awarded the title of "Foreigners' Favorite Chinese Tea Brand," reflecting its influence in the global market [15]. - The company has hosted over 100 global tasting events in more than 30 countries, promoting Chinese tea as a cultural ambassador [15][16].
兴业强县富民 谱写城乡融合发展新篇章——智库报告解析新时代中国县域经济高质量发展的理念与实践
Xin Hua She· 2025-11-23 05:35
Core Insights - The report "New Era County Economic Studies" emphasizes the importance of county-level governance as a foundation for economic development, social stability, and national security in China [2][3][5] - County economies contribute approximately 40% to China's GDP and house over 50% of the national population, highlighting their critical role in the overall economic structure [5][3] - The report outlines that over 60% of future personal consumption growth is expected to come from lower-tier markets, including counties [5] Economic Contribution - County economies account for about 40% of the national GDP and nearly 80% of the first industry added value [5][3] - Counties cover approximately 90% of China's land area and are essential for connecting urban and rural areas [3][5] - The report indicates that 70% of newly added 5A-level tourist attractions are located in counties, showcasing their potential for tourism development [5] Development Models - The report identifies various successful development models across counties, including traditional industry upgrades, emerging industry pathways, and cultural tourism integration [12][14] - Examples of localized economic strategies include Hunan's agricultural machinery industry and Fujian's tea and tourism integration, demonstrating the effectiveness of tailored approaches [12][14] Theoretical Framework - The "New Era County Economic Studies" combines Marxist political economy with contemporary Chinese practices and traditional culture, providing a theoretical foundation for county modernization [7][19] - The report emphasizes a multi-dimensional development system that integrates urban-rural synergy, economic interaction, and cultural promotion [14][19] Global Implications - The insights from the report offer a framework for developing countries to address urban-rural disparities and achieve sustainable development [21][19] - The county-level economic model serves as a potential blueprint for other nations, contributing to a more balanced and equitable global development strategy [21][19]