什么样的包装标签贴纸，能让一罐普通乌龙茶的"身价"涨8倍？ 图片来源：TAG LIVE！LABEL 近日，据《日本食品新闻》报道，三得利旗下的原创包装标签服务 TAG LIVE！LABEL（下文简称"TAG LIVE"），预计2025年的销售规模将达到2024 年的3倍。[ 1]2025年2月接受《日本食品新闻》的采访时，三得利方面就提到，2024年，采用该服务贴标的饮料产品，在消费者中"反响非常好"。 [ 2] 开篇提到的那罐乌龙茶"身价"暴涨，正是因为用了TAG LIVE的贴标服务。在日本自动贩卖机中，一罐乌龙茶的价格通常100到200日元，而一罐用TAG LIVE服务贴标的乌龙茶，售价达到800日元（约36.14人民币，根据2月13日汇率计算）。 除了乌龙茶，这项服务下还可以提供柠檬苏打水的饮料选项。但罐内装的是什么，反而成了这罐饮料最不重要的事。因为真正吸引消费者掏钱的，是贴在 包装上的那张标签贴纸。 这些标签贴纸上，通常都印着歌星、球星、动漫角色等形象，看上去，就像一款"应援周边"。 图片来源：TAG LIVE！LABEL YouTube 用户 telepathy_64 在视频中，记录了自己购买一罐 ...

一叶载情谊，赴 茶和天下之约｜ 马年新春·来粤 叹茶⑧_南方+_ 南方plus 暖阳漫过岭南古 宅的窗棂，盖碗 冒着袅袅热 气。"茶煲，你 还记得松园茶叙 不？"阿茶突然 问到。茶煲执壶 的手一顿，眉眼 间满是自 豪："那可不， 听说法国总统马 克龙都被广东茶 圈粉啦！" 两句闲谈，道出 了广东茶跨越山 海、联通中外的 故事，也让"茶 和天下兴"的东 方智慧悄然传 递。 时间回溯到2023 年4月，中法两 国元首在广州松 园进行非正式会 晤。期间的茶叙 环节，让两款广 东茶再次惊 艳"出圈",成为中 法友好交流与合 作的见证者。一 种是乌龙茶，潮 州的凤凰单丛， 取义吉祥；一种 是红茶，英德的 金毛毫，茶名富 贵。 质享誉，随着潮 州工夫茶文化的 海外传播，在海 外茶圈收获大批 拥趸；金毛毫是 英德红茶中的珍 品，国际市场认 可度持续高企， 即便加奶冲泡也 不掩本味，备受 海外消费者青 睐。 这两款岭南名茶 底蕴深厚、风采 各异。凤凰单丛 以"一树一香"特 一杯粤茶，承载 千年文脉；一缕 茶香，联通中外 情谊。"茶和天 下兴"从来都不 是一句口号，而 是广东茶千百年 来的实践与坚 守，粤茶与世界 的缘分，也早 ...

Core Viewpoint - The article highlights the ongoing efforts of the local government in promoting rural development through the deployment of village first secretaries and rural work instructors, aiming to enhance village economies and improve the livelihoods of residents [1] Group 1: Deployment of Personnel - Since January, the city has dispatched the 14th batch of village first secretaries and rural work instructors, focusing on matching personnel with village needs based on their skills and the specific requirements of the villages [1] - A total of 304 personnel have been selected, including 38 at the provincial level, 94 at the municipal level, and 172 at the county level, primarily assigned to relatively weaker villages [1] Group 2: Economic Impact and Initiatives - In Stone Corner Village, the first secretary has leveraged local resources to enhance tourism and related industries, generating an annual income increase of 10 million yuan for 14 administrative villages and approximately 13 million yuan for surrounding businesses [2] - The "Xikou Good Products" brand has been developed to address the challenges of small and scattered agricultural products, resulting in nearly 400,000 yuan in collective income for the village [2] - In Fengyingtan Village, the first secretary has initiated a project combining traditional medicine and tea cultivation, securing 4.38 million yuan in project funding and generating 950,000 yuan in income for the collective and villagers [3] Group 3: Support Mechanisms - The city has established a mechanism where each dispatched personnel is supported by their entire unit, creating a collaborative environment for rural development [2] - The approach aims to make the assisted villages a focal point for departmental work, community feedback, and innovative practices [2]

Core Insights - Guangdong's tea export strategy exemplifies the "Guangdong Goods Going Global" initiative, showcasing the cultural significance of tea beyond being a regional specialty [2][3] - In 2025, Guangdong is projected to lead the nation in Pu'er tea (ripe) exports, despite a decline in both volume and value [4][8] Export Data Summary - In 2025, Guangdong's total tea export volume is expected to reach 4,332.44 tons, with an export value of $33.77 million, ranking 12th and 7th nationally respectively [4] - Pu'er tea (ripe) exports are forecasted at 365 tons, leading the country, while other notable teas include Oolong tea at 1,081 tons (3rd nationally), Jasmine tea at 537 tons (5th), and White tea at 49 tons (4th) [5][6][7] - The export volume of Pu'er tea (ripe) is projected to decrease by 24.5%, with a corresponding export value drop of 27.5%, yet it remains the highest among provinces [8][9] Historical Context and Market Dynamics - Guangdong's prominence in tea exports dates back to 1952, when it was one of the three major tea export hubs in China, focusing on the export of ripe Pu'er tea [11][12][13] - The Fangcun Tea Market in Guangzhou plays a crucial role in the distribution of ripe Pu'er tea, providing a complete supply chain from storage to international trade [14][15][16][17] Other Tea Categories - In 2025, Guangdong's black tea exports are expected to reach 1,560 tons, with a value of $9.01 million, marking a year-on-year increase of 19.2% in volume and 16.6% in value, making it the largest tea category exported from Guangdong [18][19] - The renowned Yingde black tea has been a significant player in international markets since the 1960s, enhancing its global recognition [23][24] - Oolong tea exports are projected at 1,081 tons with an export value of $5.21 million, showing a slight decline in volume but an increase in value and average price [26][27][28]

Core Viewpoint - The tea industry in Anxi County, Fujian Province, is undergoing significant improvements due to enhanced supervision and support mechanisms, which aim to boost productivity and transparency in funding processes [1][2]. Group 1: Industry Challenges and Solutions - The tea farmers in Anxi County are engaged in essential agricultural practices to prepare for the next season, highlighting the importance of sustainable farming [1]. - Previous issues with the implementation of agricultural policies included inefficiencies in fund circulation and a lack of transparency, which hindered industry upgrades [1]. - The establishment of a "direct funding to enterprises" mechanism has streamlined the funding process, reducing delays and improving cash flow for tea companies [1]. Group 2: Supervision and Support Mechanisms - The Anxi County Discipline Inspection Commission has implemented a "deep well" supervision approach, conducting 67 inspections since last year to address various issues in the tea industry [2]. - An electronic filing system has been introduced to standardize enterprise inspections and prevent redundant checks, enhancing operational efficiency [2]. - A rapid response mechanism for business environment issues has been established, requiring timely responses from relevant departments to support enterprises [2]. Group 3: Future Projections - With the ongoing improvements and support, the total output value of the tea industry in Anxi County is projected to exceed 40 billion yuan by 2025, reflecting an 11% year-on-year growth [2].

「IPO全观察」栏目聚焦首次公开募股公司，报道企业家创业经历与成功故事，剖析公司商业模式和经营业绩，并揭秘VC、CVC等各方资本力量对公司的 投资加持。 作者丨冯汝梅 赵晓晓 编辑丨关雎 图源丨港交所 1月28日，整合了"零食很忙"和"赵一鸣零食"两大品牌的零食巨头——湖南鸣鸣很忙商业连锁股份有限公司（股票代码：01768.HK，下称"鸣鸣很忙"）， 正式在港交所主板敲钟上市，成为港股量贩零食第一股。 鸣鸣很忙以236.6港元/股的发行价全球发售1410.11万股，募资总额约33亿港元，发行后市值约473亿港元。开盘大涨88%，报每股445港元，市值959亿港 元。 这家公司的掌舵者是两位85后创始人——晏周和赵定。他们从街边小店起步，凭借对下沉市场的洞察，通过创新的量贩模式销售零食，提供多品牌、多品 类、多规格的产品组合，重组供应链，聚焦高性价比定位，如今已构建起一个有近2万家门店的零售网络。 鸣鸣很忙2024年商品交易总额（GMV）达555亿元，是中国最大的休闲食品饮料连锁零售商。截至2025年9月30日止九个月，GMV 为661亿元，较2024年 同期增长74.5%。 两位85后，不约而同卖零食 鸣鸣很 ...

Core Viewpoint - Hunan Mingming Henmang Commercial Chain Co., Ltd. (stock code: 01768.HK) has successfully listed on the Hong Kong Stock Exchange, becoming the first stock in the bulk snack sector, with a market capitalization of approximately HKD 959 billion at opening [4][7]. Group 1: Company Overview - Mingming Henmang was formed by the merger of two brands, "Snacks Are Busy" and "Zhao Yiming Snacks," and has established a retail network of nearly 20,000 stores [4][9]. - The company is led by two founders born in the 1980s, Yan Zhou and Zhao Ding, who have leveraged insights into the lower-tier market to create a multi-brand, multi-category product offering [4][9]. - The company achieved a gross merchandise volume (GMV) of RMB 555 billion in 2024, making it the largest chain retailer of leisure food and beverages in China [4][39]. Group 2: Financial Performance - In the first three quarters of 2025, Mingming Henmang reported revenue of RMB 464 billion and an adjusted net profit of RMB 18 billion, translating to over RMB 6.6 million in daily earnings [4][39]. - The company’s GMV for the first nine months of 2025 reached RMB 661 billion, reflecting a year-on-year growth of 74.5% compared to the same period in 2024 [4][39]. Group 3: Investment and Financing - During the IPO phase, Mingming Henmang attracted eight cornerstone investors, raising approximately USD 195 million, which accounted for nearly 46% of the total fundraising [5][6]. - The company has completed multiple financing rounds, including a recent round exceeding RMB 1 billion, with notable investors such as Sequoia China and Black Ant Capital [6][29]. Group 4: Market Position and Competition - The snack retail market in China is projected to grow from RMB 2.9 trillion in 2019 to RMB 3.7 trillion in 2024, with a compound annual growth rate of 5.5% [41]. - Despite being the largest chain retailer, Mingming Henmang holds only 1.5% of the market share, indicating significant room for growth in a highly fragmented market [41]. - The competitive landscape has intensified, with external competitors like Wanchen Group's "Good Want to Come" brand emerging, prompting the merger of Mingming Henmang and Zhao Yiming Snacks to enhance market positioning [24][26]. Group 5: Business Model and Strategy - Mingming Henmang operates on a "thin profit" and "high sales" model, focusing on restructuring the traditional snack distribution chain to achieve operational efficiency [35][38]. - The company maintains a low gross margin of 7.5% to 9.7%, significantly lower than traditional channels, while achieving high inventory turnover rates [35][38]. - The business model emphasizes a symbiotic relationship with franchisees, with over 99% of its stores being franchises, ensuring mutual profitability [38][39].

Core Viewpoint - Hunan Mingming Henmang Commercial Chain Co., Ltd. (stock code: 01768.HK), formed by the merger of "Snacks Are Busy" and "Zhao Yiming Snacks," officially listed on the Hong Kong Stock Exchange, becoming the first stock in the Hong Kong snack retail sector [2][44]. Group 1: Company Overview - Mingming Henmang issued shares at HKD 236.6 each, raising approximately HKD 3.3 billion, with a post-issue market capitalization of about HKD 47.3 billion. The stock surged 88% on its debut, reaching HKD 445 per share and a market cap of HKD 95.9 billion [4][46]. - The company operates nearly 20,000 stores, focusing on a multi-brand, multi-category, and high-cost performance positioning, with a retail network built through innovative bulk sales models [4][46]. - The company achieved a gross merchandise volume (GMV) of RMB 55.5 billion in 2024, making it the largest chain retailer of leisure food and beverages in China. For the first nine months of 2025, GMV reached RMB 66.1 billion, a 74.5% increase year-on-year [4][46]. Group 2: Financial Performance - In the first three quarters of 2025, the company reported revenue of RMB 46.4 billion and an adjusted net profit of RMB 1.8 billion, equivalent to over RMB 6.6 million in daily earnings [4][46]. - The company’s revenue for 2024 was RMB 39.3 billion, with a profit of RMB 800 million. By the first nine months of 2025, revenue had already reached RMB 46.4 billion, with a net profit nearing RMB 1.6 billion [37][38]. Group 3: Investment and Financing - During the IPO phase, Mingming Henmang attracted eight cornerstone investors, collectively subscribing to approximately USD 195 million, accounting for nearly 46% of the total fundraising [5][47]. - The company completed a financing round exceeding RMB 1 billion after the merger, with major investors including Sequoia China, Black Ant Capital, and Good Idea [4][23]. Group 4: Market Position and Strategy - The snack retail market in China is projected to grow from RMB 2.9 trillion in 2019 to RMB 3.7 trillion in 2024, with a compound annual growth rate of 5.5%. Mingming Henmang currently holds a 1.5% market share as the largest chain retailer [38][39]. - The company has adopted a "hard discount" business model, focusing on restructuring traditional snack distribution channels and achieving operational efficiency through direct connections with over 2,000 manufacturers, eliminating middlemen [31][34]. Group 5: Founders and Background - The founders, Yan Zhou and Zhao Ding, both born in the 1980s, started their businesses in the lower-tier markets, leveraging insights into consumer needs for high-cost performance snacks [50][51]. - Yan Zhou transitioned from real estate to retail, establishing "Snacks Are Busy" in 2017, while Zhao Ding, after several entrepreneurial attempts, founded "Zhao Yiming Snacks" in 2019, focusing on a cautious expansion strategy [50][51].

Core Insights - China's tea export volume reached a record high of 418,800 tons in 2025, with an export value of approximately $1.546 billion, reflecting year-on-year growth of 11.9% and 8.9% respectively, showcasing the competitive strength and development potential of Chinese tea in the global market [3][4]. Export Performance - Green tea remains the dominant export category, with an export volume of 369,000 tons, accounting for 88.09% of total exports, and a year-on-year increase of 13.9%. The export value for green tea reached $1.243 billion, up 15.8%, making it the core driver of export growth [6][7]. - Other tea categories such as black tea, flower tea, and white tea showed growth trends, while oolong tea and dark tea experienced declines, with oolong tea seeing the largest drop at 10.1% [10][13]. - In terms of export value, green tea, black tea, and oolong tea topped the list, with black tea showing the highest growth in export value at 16.6% [14][16]. Key Export Markets - The top ten export destinations included Morocco, Uzbekistan, Senegal, Mauritania, Ghana, Côte d'Ivoire, Russia, Algeria, Chad, and Japan. Notably, exports to Côte d'Ivoire surged, with a volume of 16,700 tons and an export value of $7.112 million, marking year-on-year increases of 300.4% and 310.9% respectively [18][20]. Regional Export Insights - Zhejiang province led the country in tea exports with a volume of 185,300 tons and an export value of $560 million, both showing significant year-on-year growth of 18.4% and 18.7% respectively. Other provinces such as Anhui, Hunan, Hubei, Fujian, and Jiangxi also reported export volumes exceeding 10,000 tons [22][23]. Import Trends - China's tea import volume reached 60,800 tons in 2025, with an import value of $18.4 million, reflecting year-on-year growth of 12.6% and 17.2%. The average import price was $3.04 per kilogram, up 4.1% [25][26]. - India emerged as a significant source of tea imports, with a volume of 15,300 tons and an import value of $46.672 million, both showing year-on-year increases exceeding 100%. Red tea dominated imports, while flower tea saw the most remarkable growth in import volume at 88.6% [27][28]. Regional Import Insights - Guangxi Zhuang Autonomous Region led the country in tea imports with a volume of 14,700 tons, while Guangdong province ranked sixth with an import volume of 5,400 tons. Conversely, Yunnan province experienced a decline in both import volume and value, with decreases of 30.1% and 19.5% respectively [30][32].

Core Insights - The tea chain industry in China has seen significant growth, with market size increasing from 49.13 billion yuan in 2015 to 91.54 billion yuan in 2022, reflecting a compound annual growth rate (CAGR) of 9.3% [1][11] - However, a projected decline of 2.66% is expected in 2024, with the market size estimated at 87.83 billion yuan, primarily due to rational consumer spending and competition from online channels and new tea beverage brands [1][11] - The industry is anticipated to evolve towards greater branding and specialization, with an emphasis on brand building, market segmentation, and enhanced consumer experiences through smart features [1][11] Industry Overview - The tea chain industry operates through a standardized and chain-based business model, providing tea products and related services across various retail formats [3][11] - It can be categorized by product type (green tea, black tea, etc.), sales channels (direct, franchise, e-commerce), and service forms (tea shops, tea experience stores) [3] Industry Development History - The industry began in the 1990s, gaining momentum in the 21st century as consumer demand diversified and e-commerce emerged as a significant opportunity [5][6] - The current landscape features a more concentrated market with established brands and a need for continuous innovation to address challenges like product homogenization and intense competition [6] Industry Value Chain - The upstream of the tea chain industry includes tea plantations and processing facilities, while the midstream consists of tea chain enterprises responsible for brand management and retail operations [6] - The downstream involves consumers who drive demand and feedback, influencing the entire value chain [6] Market Trends - The tea chain industry is expected to focus on experiential retail, transforming stores into cultural and social spaces that enhance customer engagement [15] - Digital tools will facilitate precise service and supply chain integration, improving operational efficiency and product traceability [15] - There will be a shift towards health-oriented products and innovative forms, catering to modern consumer preferences [16][17] Key Companies - Notable companies in the tea chain industry include Baima Tea, Lancang Ancient Tea, Tianfu, and others, each with unique market strategies and product offerings [2][12] - Baima Tea, for instance, has over 3,700 stores and has established a strong online presence, achieving significant sales growth [12][13]