转自：经济日报 12月19日，"渝农优品·京彩绽放"专场推介会在北京举行。活动由重庆市农业农村委员会、新华社机关事务管理局、新华社重庆分社联合主办。 （来源：经济日报） 推介会上，重庆市农业农村委副主任周松介绍了重庆在推动农业品牌化发展方面的实践。截至目前，重庆市已累计认证"名特优新"农产品165个、绿色食 品2618个、地理标志农产品70个、有机农产品137个，奉节脐橙、涪陵榨菜、巫山脆李等8个品牌入选全国农业品牌精品培育计划，丰都牛肉、万州古红 桔、南川方竹笋等14个品牌跻身全国农业品牌目录。"我们力争到2027年实现入选产品销售额提升10%以上，带动100家以上新型经营主体高质量发展、 100万户以上农户稳定增收。"周松说。 活动当天，5家重庆重点企业与北京新发地直播电商基地——新发地绿菜田（北京）科技有限公司签署了战略合作协议，标志着巴渝"土特产"与首都大型 流通平台建立产销链接。据介绍，作为京津冀地区重要的农产品流通枢纽，北京新发地将为重庆企业提供稳定的销售平台和高效的物流网络。正宗地道的 重庆特产将跳过层层中间环节，通过新发地直供京津冀地区的商超、电商乃至社区团购，更快抵达北方消费者的餐桌。 在现 ...

Core Insights - The event held on July 25 in Zhaoyang, Hubei, focused on the branding and development of high-quality agricultural products in the region, marking a significant step in Hubei's strategy to strengthen agricultural branding [1][6] - The initiative aims to transform Hubei from a major agricultural production province to a strong agricultural branding province, with a goal of promoting high-quality Hubei agricultural products nationally and globally [1][6] Policy and Development - The event featured discussions on current policies supporting agricultural development, emphasizing the importance of intellectual property and technology transfer for cooperatives [2] - A new financial management guideline for cooperatives was introduced, aimed at standardizing and modernizing financial practices to support healthy development [2][3] Agricultural Cooperatives - Hubei has over 120,000 agricultural cooperatives, with a registered capital exceeding 260 billion yuan, indicating a trend towards diversified and complex business operations within these cooperatives [3] - Financial management is highlighted as crucial for the stability and long-term potential of cooperatives, with training on new financial management software provided to enhance operational efficiency [3] Brand Development - The event attracted 210 agricultural products for selection, showcasing the region's diverse offerings and facilitating connections between producers and buyers [4][5] - The initiative aims to create a public brand platform for Hubei agricultural products, enhancing market competitiveness through resource integration and standardized practices [6] Future Directions - Plans for establishing a long-term mechanism for brand cultivation include ongoing policy education, financial training, and participation in domestic and international exhibitions to expand marketing channels [6]