Workflow
品牌强农战略
icon
Search documents
抗日根据地·今昔巨变丨从革命摇篮到振兴热土 磐石书写“千塘之县”发展新篇章
Core Viewpoint - The article highlights the transformation of Jilin Panshi from a revolutionary base during the Anti-Japanese War to a modern city with thriving industries and a focus on ecological living, emphasizing the integration of revolutionary spirit into its development [1][21]. Historical Significance - Panshi is recognized as the birthplace of the first Anti-Japanese armed force led by the Communist Party in Northeast China, with the Red Stone Ridge site being the largest Anti-Japanese base in the country, covering an area of 32 square kilometers [3]. - The leadership of Yang Jingyu in 1932 was pivotal in uniting various anti-Japanese forces, leading to the formation of a unified command with over 3,000 troops participating [5][6]. Cultural and Educational Impact - The former base has evolved into an important patriotic education site in Jilin Province, attracting local residents and tourists to memorial sites such as the Panshi Anti-Japanese Memorial Museum [10]. - The legacy of the Anti-Japanese spirit continues to inspire the youth, encouraging them to contribute to national development [12][13]. Economic Development - Since the 18th National Congress of the Communist Party, Panshi has seen significant growth in its industrial economy, ecological agriculture, and red tourism, with improvements in education and healthcare [15]. - The "Thousand Ponds" strategy has been implemented to enhance agricultural branding, resulting in a product output value of 1.3 billion yuan, benefiting 13,500 farming households [17]. Infrastructure and Livelihood Improvements - Panshi has improved public transportation, achieving an 82% bus coverage rate, enhancing accessibility for rural residents [14]. - Ongoing efforts aim to ensure basic living standards and support for poverty alleviation, with initiatives to boost income for impoverished populations [19].
湖北12万家农民合作社解锁增收密码 财务规范化重塑2600亿资本运行效率
Chang Jiang Shang Bao· 2025-07-28 05:43
Core Insights - The event held on July 25 in Zhaoyang, Hubei, focused on the branding and development of high-quality agricultural products in the region, marking a significant step in Hubei's strategy to strengthen agricultural branding [1][6] - The initiative aims to transform Hubei from a major agricultural production province to a strong agricultural branding province, with a goal of promoting high-quality Hubei agricultural products nationally and globally [1][6] Policy and Development - The event featured discussions on current policies supporting agricultural development, emphasizing the importance of intellectual property and technology transfer for cooperatives [2] - A new financial management guideline for cooperatives was introduced, aimed at standardizing and modernizing financial practices to support healthy development [2][3] Agricultural Cooperatives - Hubei has over 120,000 agricultural cooperatives, with a registered capital exceeding 260 billion yuan, indicating a trend towards diversified and complex business operations within these cooperatives [3] - Financial management is highlighted as crucial for the stability and long-term potential of cooperatives, with training on new financial management software provided to enhance operational efficiency [3] Brand Development - The event attracted 210 agricultural products for selection, showcasing the region's diverse offerings and facilitating connections between producers and buyers [4][5] - The initiative aims to create a public brand platform for Hubei agricultural products, enhancing market competitiveness through resource integration and standardized practices [6] Future Directions - Plans for establishing a long-term mechanism for brand cultivation include ongoing policy education, financial training, and participation in domestic and international exhibitions to expand marketing channels [6]
做好土特产文章!“绿养郁南”名优土特产评选驱动品牌升级
Nan Fang Nong Cun Bao· 2025-07-15 04:02
Core Viewpoint - The "Green Nourishment Yunan" selection event aims to promote local specialty products and enhance brand development in Yunan County, driving agricultural industry upgrades through the establishment of a regional public brand [4][50]. Group 1: Event Overview - The expert review meeting for the 2025 "Green Nourishment Yunan" selection event was held in Yunan County's e-commerce park, gathering experts from agriculture, food processing, and brand marketing [2][3]. - The event attracted over 100 agricultural enterprises, cooperatives, and family farms from 15 towns in the county to participate in the selection process [12][13]. - The selection process includes seven stages: collection initiation, mobilization for applications, town-level preliminary review, expert evaluation, name verification, result announcement, and award presentation [14][15]. Group 2: Product Development and Branding - Yunan County, known for its rich ecological resources, has implemented a brand-strengthening strategy, enhancing the influence of the "Green Nourishment Yunan" public brand [7][8]. - The county has developed a range of high-quality products, including the nationally recognized geographical indication product "Yunan Seedless Yellow Skin," premium rice, sugar oranges, cinnamon, bamboo shoots, and traditional Chinese medicine [8][9]. - The selection event aims to systematically identify and cultivate these high-quality local specialty products, injecting new momentum into the industry [10]. Group 3: Expert Insights - Experts highlighted the diverse agricultural products in Yunan, emphasizing the potential for creating a multi-faceted brand based on the region's rich resources [19][20]. - The Yunan seedless yellow skin fruit has been recognized for its size, taste, and seedless characteristics, leading to the development of a "billion-dollar industry" around it [25][26]. - The county has expanded its product line to include over 30 processed products, such as beverages and snacks, enhancing the economic returns for local farmers [28]. Group 4: Future Directions - Experts suggested that Yunan should focus on technological advancements in areas like cold chain logistics and efficient extraction of active components from by-products to enhance market competitiveness [40][41]. - The event serves as a platform to showcase the charm and potential of Yunan's local specialties, further promoting the "Green Nourishment Yunan" brand and driving high-quality agricultural development [49][50].
相约6月26日!“桂字号”金名片百色芒果(田阳)将赴蓉城推介
Nan Fang Nong Cun Bao· 2025-06-25 02:32
Core Viewpoint - The event on June 26 in Chengdu will promote the "桂字号" (Gui brand) mangoes from Tianyang, Baise, Guangxi, showcasing the region's rich mango varieties and quality to consumers and buyers in Sichuan [4][6][10]. Group 1: Event Details - The event titled "百色芒果 蜜约蓉城" aims to connect consumers and buyers with the unique flavors of Baise mangoes [6][10]. - Attendees will have the opportunity to taste various seasonal mangoes and experience the local agricultural culture [11][35]. - The event will feature the first virtual spokesperson for Baise mangoes, "田小芒," who will promote the product and engage with the audience [12][22]. Group 2: Product and Brand Significance - Baise, known as the "Mango Hometown," boasts over 41.8 million mu (approximately 2.79 million acres) of mango orchards, producing a variety of over 30 types of mangoes [2][8][9]. - The Baise mangoes have received national recognition, being the first batch of Chinese geographical indication products protected by the EU in 2020 and consistently ranking in the top 100 regional brands for four consecutive years [17][18][20]. - The event will also include the release of a "Mango Procurement Map," providing detailed information on the distribution of high-quality orchards and facilitating efficient procurement for buyers [30][32]. Group 3: Economic and Cultural Impact - The promotion of Baise mangoes is part of a broader strategy to enhance the brand influence of "桂字号" agricultural products, reflecting the hard work and wisdom of the local people [14][16]. - The event will serve as a platform for signing contracts between local agricultural enterprises and Sichuan buyers, promoting the efficient exchange of high-quality agricultural products [36][38]. - The integration of traditional agriculture with digital innovation is expected to revitalize the local economy and attract younger consumers [21][29].