Core Insights - The event held on July 25 in Zhaoyang, Hubei, focused on the branding and development of high-quality agricultural products in the region, marking a significant step in Hubei's strategy to strengthen agricultural branding [1][6] - The initiative aims to transform Hubei from a major agricultural production province to a strong agricultural branding province, with a goal of promoting high-quality Hubei agricultural products nationally and globally [1][6] Policy and Development - The event featured discussions on current policies supporting agricultural development, emphasizing the importance of intellectual property and technology transfer for cooperatives [2] - A new financial management guideline for cooperatives was introduced, aimed at standardizing and modernizing financial practices to support healthy development [2][3] Agricultural Cooperatives - Hubei has over 120,000 agricultural cooperatives, with a registered capital exceeding 260 billion yuan, indicating a trend towards diversified and complex business operations within these cooperatives [3] - Financial management is highlighted as crucial for the stability and long-term potential of cooperatives, with training on new financial management software provided to enhance operational efficiency [3] Brand Development - The event attracted 210 agricultural products for selection, showcasing the region's diverse offerings and facilitating connections between producers and buyers [4][5] - The initiative aims to create a public brand platform for Hubei agricultural products, enhancing market competitiveness through resource integration and standardized practices [6] Future Directions - Plans for establishing a long-term mechanism for brand cultivation include ongoing policy education, financial training, and participation in domestic and international exhibitions to expand marketing channels [6]

Core Viewpoint - The "Green Nourishment Yunan" selection event aims to promote local specialty products and enhance brand development in Yunan County, driving agricultural industry upgrades through the establishment of a regional public brand [4][50]. Group 1: Event Overview - The expert review meeting for the 2025 "Green Nourishment Yunan" selection event was held in Yunan County's e-commerce park, gathering experts from agriculture, food processing, and brand marketing [2][3]. - The event attracted over 100 agricultural enterprises, cooperatives, and family farms from 15 towns in the county to participate in the selection process [12][13]. - The selection process includes seven stages: collection initiation, mobilization for applications, town-level preliminary review, expert evaluation, name verification, result announcement, and award presentation [14][15]. Group 2: Product Development and Branding - Yunan County, known for its rich ecological resources, has implemented a brand-strengthening strategy, enhancing the influence of the "Green Nourishment Yunan" public brand [7][8]. - The county has developed a range of high-quality products, including the nationally recognized geographical indication product "Yunan Seedless Yellow Skin," premium rice, sugar oranges, cinnamon, bamboo shoots, and traditional Chinese medicine [8][9]. - The selection event aims to systematically identify and cultivate these high-quality local specialty products, injecting new momentum into the industry [10]. Group 3: Expert Insights - Experts highlighted the diverse agricultural products in Yunan, emphasizing the potential for creating a multi-faceted brand based on the region's rich resources [19][20]. - The Yunan seedless yellow skin fruit has been recognized for its size, taste, and seedless characteristics, leading to the development of a "billion-dollar industry" around it [25][26]. - The county has expanded its product line to include over 30 processed products, such as beverages and snacks, enhancing the economic returns for local farmers [28]. Group 4: Future Directions - Experts suggested that Yunan should focus on technological advancements in areas like cold chain logistics and efficient extraction of active components from by-products to enhance market competitiveness [40][41]. - The event serves as a platform to showcase the charm and potential of Yunan's local specialties, further promoting the "Green Nourishment Yunan" brand and driving high-quality agricultural development [49][50].

Core Viewpoint - The event on June 26 in Chengdu will promote the "桂字号" (Gui brand) mangoes from Tianyang, Baise, Guangxi, showcasing the region's rich mango varieties and quality to consumers and buyers in Sichuan [4][6][10]. Group 1: Event Details - The event titled "百色芒果 蜜约蓉城" aims to connect consumers and buyers with the unique flavors of Baise mangoes [6][10]. - Attendees will have the opportunity to taste various seasonal mangoes and experience the local agricultural culture [11][35]. - The event will feature the first virtual spokesperson for Baise mangoes, "田小芒," who will promote the product and engage with the audience [12][22]. Group 2: Product and Brand Significance - Baise, known as the "Mango Hometown," boasts over 41.8 million mu (approximately 2.79 million acres) of mango orchards, producing a variety of over 30 types of mangoes [2][8][9]. - The Baise mangoes have received national recognition, being the first batch of Chinese geographical indication products protected by the EU in 2020 and consistently ranking in the top 100 regional brands for four consecutive years [17][18][20]. - The event will also include the release of a "Mango Procurement Map," providing detailed information on the distribution of high-quality orchards and facilitating efficient procurement for buyers [30][32]. Group 3: Economic and Cultural Impact - The promotion of Baise mangoes is part of a broader strategy to enhance the brand influence of "桂字号" agricultural products, reflecting the hard work and wisdom of the local people [14][16]. - The event will serve as a platform for signing contracts between local agricultural enterprises and Sichuan buyers, promoting the efficient exchange of high-quality agricultural products [36][38]. - The integration of traditional agriculture with digital innovation is expected to revitalize the local economy and attract younger consumers [21][29].