治水兴产，活水兴业。近年来，随着《三峡后续工作规划》等政策实施，三峡库区生态环境显著改善， 产业发展呈现新面貌。在重庆市巫山县，脆李是不少村民的"金果果"，年销售额突破1亿元；在湖北省 巴东县，柑橘产业实现优良化选种、规模化种植、规范化管理，是群众增收致富的期盼…… 三峡后续工作的产业扶持，既连着民生，又关系着发展。水利部三峡工程管理司综合与规划处四级调研 员徐浩表示，库区已培育形成柑橘、茶叶、脆李等一批特色农业品牌，扶持一批生态工业园和重点景区 建设，累计新增就业岗位94.1万个，为当地特色产业发展注入强劲动力。 基础设施不断完善 产业快速发展离不开高效畅通的运输网络。据了解，重庆市县两级先后实施三峡后续项目26个，累计投 入资金2.59亿元，帮助曲尺乡特色产业发展和基础设施升级，建成产业道路、灌溉水网、交易市场、数 字果园和运输码头等一批关键设施，为巫山脆李产业的规模化与品牌化发展奠定基础。 重庆市水利局副局长王卫国说，近年来，全市实施了长江柑橘带、沿江古镇文化旅游带等项目，助推库 区15个区县地区生产总值年均增长约10%。 当三峡水库完成2025年175米蓄水目标，位于重庆市开州区的汉丰湖也进入了碧波万 ...

二、信任变现的 "硬通货"：商标是最低成本的获客密码 线上交易的虚拟性让信任成为稀缺资源，而商标正是建立信任的最短路径。Edelman 的调查显示，81% 的消费者在购买前必须信任品牌会做正确的事，而注 册商标上的 ® 标识，就是最直观的信任背书。天猫数据印证了这一逻辑：持有注册商标的店铺复购率比无标商家高出 37%，因为消费者会将商标与品质、 售后等承诺直接挂钩。 反之，缺乏商标保护的商家往往陷入 "劣币驱逐良币" 的困境。网红奶茶品牌 "鹿角巷" 因未及时注册商标，一度被 5000 余家山寨店淹没，正品门店反而因 消费者混淆而客流锐减；而 "茶颜悦色" 通过全类别商标注册，成功取缔长沙以外的仿冒门店，用法律武器守护了品牌信誉。即便是地方特产，商标也能赋 予其信任溢价 ——"巫山脆李" 注册地理标志商标后，从零散种植的 "小果子" 成长为品牌价值 34.08 亿元的 "金果子"，畅销全国 20 余个高端水果连锁店。 打开电商 APP 搜索心仪商品时，我们总会下意识输入品牌名称；面对直播间里琳琅满目的同类产品，带有 ® 标识的选项往往更易获得青睐。在日均万亿交 易额的电商市场中，商标早已不是简单的 "品牌符号 ...

Core Insights - The article emphasizes the importance of safeguarding national germplasm resources for food security and ecological safety, particularly in the Three Gorges Reservoir area, which serves as a strategic gene bank with over 23,000 cultivated plant germplasm resources and 5,000 wild plant species, including 1,630 endemic species in China [1][3] Group 1: Protection and Conservation Efforts - A three-tier protection network ("Library - Nursery - Point") has been established, including 4 provincial-level germplasm resource banks, 12 specialized nurseries, and 16 district-level protection points, enhancing the conservation of rare and valuable local varieties [1][2] - Significant progress has been made in the collection and preservation of various germplasm resources, including rare plants like the Three Gorges red cedar and local breeds such as the Fuling black pig, with a digital platform for intelligent management of the germplasm resources established [1][2] Group 2: Technological Empowerment and Industry Development - The development of high-quality varieties suitable for mountainous agriculture has begun, with "Three Gorges Glutinous Rice No. 1" covering an area of 8.93 million acres and the "Zigui Navel Orange" variety significantly increasing per-acre income [2] - Multiple industry-academia-research cooperation platforms have been established, creating geographical indication product brands that promote a virtuous cycle of resource protection and economic benefits for farmers [2] Group 3: Challenges and Strategic Recommendations - The article highlights the increasing international competition for biological resources, posing new challenges to China's germplasm resource security, necessitating enhanced biosecurity governance and prevention of invasive species [3][4] - Recommendations include strengthening strategic layouts for resource protection, optimizing the three-tier protection network, and establishing a monitoring and early warning system for dynamic resource management [3][4] Group 4: Innovation and Sustainable Development - The establishment of a Three Gorges germplasm resource innovation platform is proposed to address key technological bottlenecks in resource identification, gene mining, and molecular breeding, aiming to enhance international competitiveness [4] - Collaborative protection mechanisms between Chongqing and Hubei are suggested to improve resource sharing and policy coordination, along with the implementation of differentiated compensation mechanisms linked to resource protection outcomes [4]

Economic Growth - Chongqing's economy is projected to grow at an average annual rate of 5.7% from 2021 to 2024, becoming the first city in central and western China with an economic output exceeding 3 trillion yuan [1] - Per capita GDP in Chongqing is expected to surpass 100,000 yuan [1] High-Quality Development - Over the past five years, Chongqing has focused on high-quality development, aiming to establish itself as a significant strategic support for the new era of western development [2] - The industrial revenue of large-scale enterprises is expected to reach 2.8 trillion yuan by 2024, while the service sector's added value is projected to hit 1.8 trillion yuan [2] - The production of laptops has maintained its position as the world's largest for 11 consecutive years, and the output of smart connected new energy vehicles is set to increase from 43,000 units in 2020 to 953,000 units by 2024 [2] Technological Innovation - Chongqing has accelerated the establishment of a nationally influential technology innovation center, with annual growth in R&D expenditure of 11% [2] - The number of national key laboratories has increased to 11, and significant breakthroughs have been made in core technologies such as high-power drive motors [2] - The global ranking of Chongqing as a research city has improved from 98th in 2020 to 40th in 2024 [2] Consumer Market Development - The total retail sales of social consumer goods in Chongqing have exceeded 1.6 trillion yuan, ranking second among cities nationwide [3] - Unique consumer experiences, such as the "8D magical" mountain city and drone light shows, have contributed to the city's consumer market growth [3] Infrastructure Development - The operational mileage of rail transit in Chongqing has increased from 344 kilometers to 582 kilometers [3] - New high-speed rail connections have been established, significantly improving accessibility to the city [3] - Major projects have successfully addressed electricity supply shortages during peak summer periods [3]

Core Viewpoint - Chongqing is implementing the "Two Mountains" concept to promote green agricultural development, aiming to achieve a harmonious balance between ecological beauty and economic prosperity [1] Group 1: Production Towards Green - Chongqing is focusing on transforming waste into organic fertilizer, creating a closed-loop ecological agriculture system [2] - In Wanzhou District, 93.5% of livestock manure is utilized, supporting 410,000 acres of citrus orchards [2][3] Group 2: Product Towards Quality - The "Wushan Crisp Li" fruit has become a profitable product, with an expected annual income exceeding 1 million yuan from a 120-acre orchard producing 200,000 pounds of fruit [5][6] - The brand value of Wushan Crisp Li is projected to reach 10.517 billion yuan by 2025, supported by a robust logistics network [5][6] Group 3: Industry Towards Innovation - Smart agriculture is being adopted, with automated irrigation systems and digital management tools enhancing productivity and profitability [7] - The establishment of a cooperative model in Daba Village has led to improved resource management and increased collective income, with over 300 million yuan generated last year [8]

Core Concept - The article discusses the implementation of ecological agriculture in Chongqing, emphasizing the integration of environmental sustainability with economic development, particularly through innovative agricultural practices and efficient resource utilization. Group 1: Ecological Agriculture Practices - Chongqing is enhancing its ecological advantages by promoting high-efficiency mountain agriculture, aiming for a balance between economic prosperity and ecological beauty [1] - The region has developed a closed-loop ecological agriculture system where waste is converted into organic fertilizer, significantly improving waste management and agricultural productivity [2][3] - In Wanzhou District, 93.5% of livestock manure is utilized, contributing to the nourishment of 410,000 acres of citrus orchards, creating a sustainable "pig-fertilizer-fruit-feed" ecological chain [2] Group 2: Product Quality and Branding - The introduction of high standards in agricultural practices has led to the emergence of premium products like the Wushan crispy plum, which has gained a reputation for quality and is now a profitable crop [4][6] - The Wushan crispy plum's brand management includes strict compliance with trademark usage and a traceability system, ensuring product quality and market trust [5] - The overall sales revenue for Wushan crispy plums is projected to reach approximately 1.4 billion yuan, with an average price increase of about 10% compared to previous years [6] Group 3: Technological Integration and Innovation - The adoption of smart agricultural technologies, such as automated irrigation systems, is enhancing productivity and efficiency in fruit cultivation [7] - A new cooperative model has been established in Daba Village, allowing for collective resource management and professional services, which has significantly increased the village's income [8] - The village's marketing efforts, including live streaming sales, have successfully expanded the market reach for local products, with sales targets set to increase year-on-year [9]

Core Viewpoint - The article highlights the successful implementation of ecological agriculture in Chongqing, emphasizing the integration of environmental sustainability with economic development, particularly through innovative agricultural practices and efficient resource utilization. Group 1: Agricultural Practices - Chongqing has adopted a circular agricultural model, transforming waste into organic fertilizer, thereby creating a closed-loop ecological agriculture system [1][2] - In Wanzhou District, 93.5% of livestock manure is utilized, contributing to the nourishment of 410,000 acres of citrus orchards, showcasing an effective "pig-fertilizer-fruit-feed" ecological chain [2] - The introduction of high-standard agricultural practices, such as the "畜（禽）—沼—果（菜）" model, has led to the establishment of 25,000 demonstration bases for integrated farming [3] Group 2: Product Quality and Branding - The Wushan County's "Crispy Li" fruit has gained a reputation for quality, with an expected annual production of 200,000 pounds and projected income exceeding 1 million yuan [4][6] - The brand management of Wushan Crispy Li includes strict compliance with trademark usage and a traceability system, enhancing its market value [5][6] - The overall sales revenue for Wushan Crispy Li is anticipated to reach approximately 1.4 billion yuan, with a 10% increase in unit price compared to previous years [6] Group 3: Technological Integration - The use of smart agricultural technologies, such as automated drip irrigation and digital management systems, has significantly improved productivity in fruit orchards [7][8] - The establishment of a cooperative model in villages has led to professionalized operations, enhancing resource management and marketing efforts [8][9] - The integration of e-commerce and live streaming for sales has resulted in substantial increases in fruit sales, with targets set for further growth [9]

Core Insights - The Chongqing Wushan County government reports significant growth in the production and sales of Wushan crispy plums, with over 60,000 households and more than 200,000 farmers involved, achieving an average income of over 20,000 yuan per household, a year-on-year increase of 33.3%, and the highest income reaching over 1.2 million yuan [1] Group 1 - The development of Wushan crispy plums has evolved over 20 years from minimal distribution to a robust industry, with the planting area now reaching 300,000 acres, laying a solid foundation for rural revitalization [2] - The local government has played a crucial role in promoting the Wushan crispy plum brand, which was initially known by different names before being officially registered as a geographical indication [2] - The unique characteristics of Wushan crispy plums, such as their ability to grow in rocky conditions and their adaptability to various altitudes, have helped the product avoid homogenization in the market [3] Group 2 - The county has implemented effective pest control measures and strategies to mitigate the impact of natural disasters, such as promoting single-plant mulching and building retractable rain shelters [3] - The brand has generated spillover effects, leading to the creation of various products like liquor and yogurt, and attracting tourism during the blooming season [3] - The combination of market-driven initiatives and government support has been essential in maintaining the uniqueness of the Wushan crispy plum industry, providing valuable insights for rural industrial revitalization [3]

Core Viewpoint - The article highlights the innovative logistics model developed for the transportation of Wushan crisp plums, utilizing a combination of smart robotic dogs, drones, and dedicated aircraft to enhance efficiency and reduce labor costs, aiming to deliver 140,000 tons of plums nationwide this year [5][11][13]. Group 1: Transportation Innovation - The new logistics model integrates "smart bionic robotic dog field transportation + drone transfer + plum dedicated aircraft," significantly improving transportation efficiency by over three times compared to manual handling [5][11]. - The use of drones allows for overcoming geographical limitations, drastically reducing the time required to transport plums across the Yangtze River [11][13]. - A dedicated high-speed rail express transport plan has been customized for Wushan plums, ensuring temperature control during transit to maintain freshness [13]. Group 2: Economic Impact - The expected total output value of Wushan plums is projected to exceed 2.2 billion yuan this year, with 140,000 tons anticipated to be sold nationwide [5][13]. - The continuous improvement of the logistics system is enhancing transportation efficiency, benefiting both consumers with high-quality plums and farmers with increased income [13]. - The local government is actively exploring new agricultural delivery channels, including water transport and efficient high-speed rail logistics, to further expedite the delivery of Wushan plums to consumers [13].

Core Viewpoint - The article highlights the initiative of local village leaders in Chongqing's Wushan County to utilize live streaming for promoting local agricultural products, aiming to enhance sales and connect consumers directly with rural offerings [6][7]. Group 1: Village Initiatives - Mao Xianglin, the village party secretary of Xiaozhuang, plans to showcase local culture and lifestyle through live streaming, with a focus on selling oranges when they ripen [6]. - In Shuanglong Town, a "village broadcast volunteer team" composed of village officials, returning youth, and skilled farmers is leveraging live streaming to promote the geographical indication product "Wushan Crisp Li" directly to consumers [6][7]. Group 2: Live Streaming Impact - The live streaming efforts have successfully broken geographical barriers, allowing local products to reach consumers' tables [6]. - Village party secretary Luo Hui from Dongqiao Village actively engages in live streaming from the orchards, achieving over ten thousand likes during a session [6][7]. - Other village officials have transformed from traditional roles to become live stream hosts, sharing the growth stories of Crisp Li and employing strategies like limited-time offers and direct shipping to boost sales [6][7].