转自：经济日报 12月19日，"渝农优品·京彩绽放"专场推介会在北京举行。活动由重庆市农业农村委员会、新华社机关事务管理局、新华社重庆分社联合主办。 （来源：经济日报） 推介会上，重庆市农业农村委副主任周松介绍了重庆在推动农业品牌化发展方面的实践。截至目前，重庆市已累计认证"名特优新"农产品165个、绿色食 品2618个、地理标志农产品70个、有机农产品137个，奉节脐橙、涪陵榨菜、巫山脆李等8个品牌入选全国农业品牌精品培育计划，丰都牛肉、万州古红 桔、南川方竹笋等14个品牌跻身全国农业品牌目录。"我们力争到2027年实现入选产品销售额提升10%以上，带动100家以上新型经营主体高质量发展、 100万户以上农户稳定增收。"周松说。 活动当天，5家重庆重点企业与北京新发地直播电商基地——新发地绿菜田（北京）科技有限公司签署了战略合作协议，标志着巴渝"土特产"与首都大型 流通平台建立产销链接。据介绍，作为京津冀地区重要的农产品流通枢纽，北京新发地将为重庆企业提供稳定的销售平台和高效的物流网络。正宗地道的 重庆特产将跳过层层中间环节，通过新发地直供京津冀地区的商超、电商乃至社区团购，更快抵达北方消费者的餐桌。 在现 ...

Core Insights - The implementation of the "Three Gorges Follow-up Work Plan" has significantly improved the ecological environment of the Three Gorges Reservoir area, leading to new industrial developments and increased local incomes [1][7] Infrastructure Development - The completion of the Three Gorges Reservoir's 175-meter water storage target by 2025 is expected to enhance the ecological environment, with local initiatives transforming seasonal fluctuation areas into stable artificial lakes [2] - Key infrastructure projects have been implemented, including the construction of industrial roads, irrigation networks, and transportation hubs, with a total investment of 259 million yuan [5] Agricultural and Industrial Growth - The development of specialty agricultural brands such as citrus, tea, and crisp plums has been supported, resulting in significant sales figures, such as over 100 million yuan in sales for crisp plums in Wushan County [1][4] - The citrus industry in Badong County is projected to yield an annual output of 10,000 tons, benefiting nearly 3,000 local residents [6] Economic Impact - The GDP, fixed asset investment, and per capita disposable income in the reservoir area have seen annual growth rates of 11.1%, 9.1%, and 9.4% respectively since the implementation of the follow-up work plan [7] - The per capita disposable income for rural migrants in the Three Gorges area is expected to reach 22,000 yuan in 2024, a 4.19-fold increase since 2010 [6] Ecological Improvements - The ecological quality of the reservoir area has improved, with water quality at key monitoring points stabilizing at Class II standards and over 90% of important tributaries achieving Class III or above [7][8] - The area has seen an increase of 2,880 square kilometers in forest land, contributing to the restoration of the ecosystem [7]

Core Insights - Trademarks have become a crucial competitive advantage in the e-commerce market, influencing everything from traffic acquisition to trust establishment and asset appreciation [1] Group 1: Traffic Acquisition - Trademarks serve as a key to accessing traffic on major platforms like Tmall and JD, where registration is a mandatory requirement for entry [2] - Brands with registered trademarks can achieve a 15% higher exposure rate compared to those without, as they unlock search weighting and promotional opportunities [2] Group 2: Trust Building - Trust is a scarce resource in online transactions, and registered trademarks provide a direct trust endorsement, with 81% of consumers needing to trust a brand before purchase [4] - Stores with registered trademarks have a 37% higher repurchase rate than those without, linking trademarks to quality and after-sales commitments [4] Group 3: Legal Protection - Trademarks are essential for legal protection against infringement, with registered trademarks being the core basis for legal action [5] - Companies like "Yimi" successfully leveraged their registered trademarks to recover significant damages in infringement cases, highlighting the importance of trademark registration for small businesses [5] Group 4: Asset Valuation - Trademarks have evolved into core assets that can be valued and traded, with examples like "Wushan Crisp Li" achieving a brand value of 3.408 billion yuan after trademark registration [8] - Venture capital firms prioritize trademark completeness in due diligence, with companies like "Heytea" having trademark valuations exceeding 300 million yuan [8] Group 5: Strategic Recommendations - Companies should adopt a proactive approach to trademark registration, emphasizing early registration and comprehensive coverage across relevant classes [10] - Regular monitoring for infringement and utilizing platform IP protection tools are recommended to safeguard brand integrity [10]

Core Insights - The article emphasizes the importance of safeguarding national germplasm resources for food security and ecological safety, particularly in the Three Gorges Reservoir area, which serves as a strategic gene bank with over 23,000 cultivated plant germplasm resources and 5,000 wild plant species, including 1,630 endemic species in China [1][3] Group 1: Protection and Conservation Efforts - A three-tier protection network ("Library - Nursery - Point") has been established, including 4 provincial-level germplasm resource banks, 12 specialized nurseries, and 16 district-level protection points, enhancing the conservation of rare and valuable local varieties [1][2] - Significant progress has been made in the collection and preservation of various germplasm resources, including rare plants like the Three Gorges red cedar and local breeds such as the Fuling black pig, with a digital platform for intelligent management of the germplasm resources established [1][2] Group 2: Technological Empowerment and Industry Development - The development of high-quality varieties suitable for mountainous agriculture has begun, with "Three Gorges Glutinous Rice No. 1" covering an area of 8.93 million acres and the "Zigui Navel Orange" variety significantly increasing per-acre income [2] - Multiple industry-academia-research cooperation platforms have been established, creating geographical indication product brands that promote a virtuous cycle of resource protection and economic benefits for farmers [2] Group 3: Challenges and Strategic Recommendations - The article highlights the increasing international competition for biological resources, posing new challenges to China's germplasm resource security, necessitating enhanced biosecurity governance and prevention of invasive species [3][4] - Recommendations include strengthening strategic layouts for resource protection, optimizing the three-tier protection network, and establishing a monitoring and early warning system for dynamic resource management [3][4] Group 4: Innovation and Sustainable Development - The establishment of a Three Gorges germplasm resource innovation platform is proposed to address key technological bottlenecks in resource identification, gene mining, and molecular breeding, aiming to enhance international competitiveness [4] - Collaborative protection mechanisms between Chongqing and Hubei are suggested to improve resource sharing and policy coordination, along with the implementation of differentiated compensation mechanisms linked to resource protection outcomes [4]

Economic Growth - Chongqing's economy is projected to grow at an average annual rate of 5.7% from 2021 to 2024, becoming the first city in central and western China with an economic output exceeding 3 trillion yuan [1] - Per capita GDP in Chongqing is expected to surpass 100,000 yuan [1] High-Quality Development - Over the past five years, Chongqing has focused on high-quality development, aiming to establish itself as a significant strategic support for the new era of western development [2] - The industrial revenue of large-scale enterprises is expected to reach 2.8 trillion yuan by 2024, while the service sector's added value is projected to hit 1.8 trillion yuan [2] - The production of laptops has maintained its position as the world's largest for 11 consecutive years, and the output of smart connected new energy vehicles is set to increase from 43,000 units in 2020 to 953,000 units by 2024 [2] Technological Innovation - Chongqing has accelerated the establishment of a nationally influential technology innovation center, with annual growth in R&D expenditure of 11% [2] - The number of national key laboratories has increased to 11, and significant breakthroughs have been made in core technologies such as high-power drive motors [2] - The global ranking of Chongqing as a research city has improved from 98th in 2020 to 40th in 2024 [2] Consumer Market Development - The total retail sales of social consumer goods in Chongqing have exceeded 1.6 trillion yuan, ranking second among cities nationwide [3] - Unique consumer experiences, such as the "8D magical" mountain city and drone light shows, have contributed to the city's consumer market growth [3] Infrastructure Development - The operational mileage of rail transit in Chongqing has increased from 344 kilometers to 582 kilometers [3] - New high-speed rail connections have been established, significantly improving accessibility to the city [3] - Major projects have successfully addressed electricity supply shortages during peak summer periods [3]

Core Viewpoint - Chongqing is implementing the "Two Mountains" concept to promote green agricultural development, aiming to achieve a harmonious balance between ecological beauty and economic prosperity [1] Group 1: Production Towards Green - Chongqing is focusing on transforming waste into organic fertilizer, creating a closed-loop ecological agriculture system [2] - In Wanzhou District, 93.5% of livestock manure is utilized, supporting 410,000 acres of citrus orchards [2][3] Group 2: Product Towards Quality - The "Wushan Crisp Li" fruit has become a profitable product, with an expected annual income exceeding 1 million yuan from a 120-acre orchard producing 200,000 pounds of fruit [5][6] - The brand value of Wushan Crisp Li is projected to reach 10.517 billion yuan by 2025, supported by a robust logistics network [5][6] Group 3: Industry Towards Innovation - Smart agriculture is being adopted, with automated irrigation systems and digital management tools enhancing productivity and profitability [7] - The establishment of a cooperative model in Daba Village has led to improved resource management and increased collective income, with over 300 million yuan generated last year [8]

Core Concept - The article discusses the implementation of ecological agriculture in Chongqing, emphasizing the integration of environmental sustainability with economic development, particularly through innovative agricultural practices and efficient resource utilization. Group 1: Ecological Agriculture Practices - Chongqing is enhancing its ecological advantages by promoting high-efficiency mountain agriculture, aiming for a balance between economic prosperity and ecological beauty [1] - The region has developed a closed-loop ecological agriculture system where waste is converted into organic fertilizer, significantly improving waste management and agricultural productivity [2][3] - In Wanzhou District, 93.5% of livestock manure is utilized, contributing to the nourishment of 410,000 acres of citrus orchards, creating a sustainable "pig-fertilizer-fruit-feed" ecological chain [2] Group 2: Product Quality and Branding - The introduction of high standards in agricultural practices has led to the emergence of premium products like the Wushan crispy plum, which has gained a reputation for quality and is now a profitable crop [4][6] - The Wushan crispy plum's brand management includes strict compliance with trademark usage and a traceability system, ensuring product quality and market trust [5] - The overall sales revenue for Wushan crispy plums is projected to reach approximately 1.4 billion yuan, with an average price increase of about 10% compared to previous years [6] Group 3: Technological Integration and Innovation - The adoption of smart agricultural technologies, such as automated irrigation systems, is enhancing productivity and efficiency in fruit cultivation [7] - A new cooperative model has been established in Daba Village, allowing for collective resource management and professional services, which has significantly increased the village's income [8] - The village's marketing efforts, including live streaming sales, have successfully expanded the market reach for local products, with sales targets set to increase year-on-year [9]

Core Viewpoint - The article highlights the successful implementation of ecological agriculture in Chongqing, emphasizing the integration of environmental sustainability with economic development, particularly through innovative agricultural practices and efficient resource utilization. Group 1: Agricultural Practices - Chongqing has adopted a circular agricultural model, transforming waste into organic fertilizer, thereby creating a closed-loop ecological agriculture system [1][2] - In Wanzhou District, 93.5% of livestock manure is utilized, contributing to the nourishment of 410,000 acres of citrus orchards, showcasing an effective "pig-fertilizer-fruit-feed" ecological chain [2] - The introduction of high-standard agricultural practices, such as the "畜（禽）—沼—果（菜）" model, has led to the establishment of 25,000 demonstration bases for integrated farming [3] Group 2: Product Quality and Branding - The Wushan County's "Crispy Li" fruit has gained a reputation for quality, with an expected annual production of 200,000 pounds and projected income exceeding 1 million yuan [4][6] - The brand management of Wushan Crispy Li includes strict compliance with trademark usage and a traceability system, enhancing its market value [5][6] - The overall sales revenue for Wushan Crispy Li is anticipated to reach approximately 1.4 billion yuan, with a 10% increase in unit price compared to previous years [6] Group 3: Technological Integration - The use of smart agricultural technologies, such as automated drip irrigation and digital management systems, has significantly improved productivity in fruit orchards [7][8] - The establishment of a cooperative model in villages has led to professionalized operations, enhancing resource management and marketing efforts [8][9] - The integration of e-commerce and live streaming for sales has resulted in substantial increases in fruit sales, with targets set for further growth [9]

Core Insights - The Chongqing Wushan County government reports significant growth in the production and sales of Wushan crispy plums, with over 60,000 households and more than 200,000 farmers involved, achieving an average income of over 20,000 yuan per household, a year-on-year increase of 33.3%, and the highest income reaching over 1.2 million yuan [1] Group 1 - The development of Wushan crispy plums has evolved over 20 years from minimal distribution to a robust industry, with the planting area now reaching 300,000 acres, laying a solid foundation for rural revitalization [2] - The local government has played a crucial role in promoting the Wushan crispy plum brand, which was initially known by different names before being officially registered as a geographical indication [2] - The unique characteristics of Wushan crispy plums, such as their ability to grow in rocky conditions and their adaptability to various altitudes, have helped the product avoid homogenization in the market [3] Group 2 - The county has implemented effective pest control measures and strategies to mitigate the impact of natural disasters, such as promoting single-plant mulching and building retractable rain shelters [3] - The brand has generated spillover effects, leading to the creation of various products like liquor and yogurt, and attracting tourism during the blooming season [3] - The combination of market-driven initiatives and government support has been essential in maintaining the uniqueness of the Wushan crispy plum industry, providing valuable insights for rural industrial revitalization [3]

Core Viewpoint - The article highlights the innovative logistics model developed for the transportation of Wushan crisp plums, utilizing a combination of smart robotic dogs, drones, and dedicated aircraft to enhance efficiency and reduce labor costs, aiming to deliver 140,000 tons of plums nationwide this year [5][11][13]. Group 1: Transportation Innovation - The new logistics model integrates "smart bionic robotic dog field transportation + drone transfer + plum dedicated aircraft," significantly improving transportation efficiency by over three times compared to manual handling [5][11]. - The use of drones allows for overcoming geographical limitations, drastically reducing the time required to transport plums across the Yangtze River [11][13]. - A dedicated high-speed rail express transport plan has been customized for Wushan plums, ensuring temperature control during transit to maintain freshness [13]. Group 2: Economic Impact - The expected total output value of Wushan plums is projected to exceed 2.2 billion yuan this year, with 140,000 tons anticipated to be sold nationwide [5][13]. - The continuous improvement of the logistics system is enhancing transportation efficiency, benefiting both consumers with high-quality plums and farmers with increased income [13]. - The local government is actively exploring new agricultural delivery channels, including water transport and efficient high-speed rail logistics, to further expedite the delivery of Wushan plums to consumers [13].