Core Insights - The article highlights the transformation of the lychee industry in Guangdong, showcasing advancements in preservation, logistics, and marketing that have turned lychee from a rare delicacy into a widely accessible fruit [1][2][3] Industry Overview - The lychee production in Guangdong has seen a significant increase, with the province accounting for over 50% of the national lychee planting area and more than one-third of the global supply [3][4] - The expected total lychee production in Guangdong for 2025 is projected to reach 1.6 million tons, marking a year-on-year increase of 30% to 50% [3][4] Technological Advancements - Preservation technology has improved dramatically, extending the shelf life of lychee from 3 days to 30 days, which is crucial for export and distribution [5][6] - The implementation of AI and blockchain technology in the production process has enhanced efficiency and traceability, with diagnostic times for issues reduced to under 5 seconds and accuracy rates improved to over 95% [4][5] Logistics and Distribution - The logistics network for lychee has been upgraded, with companies like SF Express and JD.com implementing cold chain solutions and multi-modal transport options, significantly improving delivery times [6][7] - The establishment of a comprehensive logistics system has enabled lychee to be delivered nationwide within a day, and to remote areas within three days [6][7] Market Expansion - Guangdong's agricultural exports reached 97.28 billion yuan in the first three quarters of 2024, with lychee exports expected to grow by 110% [7][8] - The lychee industry is diversifying into various sectors, including tourism and cultural products, with an estimated 25% increase in revenue from lychee-related cultural tourism in 2024 [8][9] Cultural Integration - The article emphasizes the cultural significance of lychee, noting its evolution from a royal delicacy to a popular fruit enjoyed by the masses, reflecting broader societal changes [9][10] - The "Lychee+" initiative is expanding the industry into diverse areas such as themed tourism, digital marketing, and innovative consumption experiences [9][10]

Group 1 - The event "New Quality Shandong Brands Build the Future" was held in Jinan, where the 2024 Shandong Brand Influence Report and the 2025 Most Influential Brands in Shandong were released, with Weifang Guopai Agricultural Technology Co., Ltd. awarded as the 2025 Most Influential Brand in Shandong [1][3] - Weifang Guopai Agricultural Technology Co., Ltd. focuses on the entire industry chain of the western sweet melon, having established the largest premium watermelon base in the country, with 11 standardized planting bases covering 30,000 acres across six provinces [3] - In 2024, the company sold 59 million seeds, cultivated 53 million seedlings, and produced 26,000 tons of watermelons, achieving an annual output value of nearly 340 million yuan, while creating employment for 12,000 people [3][5] Group 2 - The company has made significant technological innovations, collaborating with the National Western Sweet Melon Industry System Alliance to establish research centers and promote over 100 new technologies, including pollen storage and watermelon crack prevention [5] - Guopai Agricultural has applied for 167 national patents and invested 40 million yuan to introduce the first domestic "non-destructive intelligent detection and sorting production line" for western sweet melons, filling a domestic gap [5] - The recognition as the 2025 Most Influential Brand is seen as an acknowledgment of the company's quality, with plans to continue innovation and contribute to sustainable economic and social development [5]