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农产品消费转型升级
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奶皮子酸奶成为“顶流”,农产品消费如何转型升级?
Qi Lu Wan Bao· 2025-08-01 02:57
Core Viewpoint - The transformation and upgrading of agricultural product consumption is timely, focusing on market demand and new consumption trends to enhance the richness and healthiness of food on people's tables [1][4]. Group 1: Market Trends and Innovations - The dairy market is experiencing a surge in popularity, with products like milk tea and yogurt gaining traction, indicating a shift in consumer preferences towards diverse dairy offerings [1][2]. - In Shaanxi's Fuping County, goat milk has become a flagship product, with an annual processing capacity exceeding 100,000 tons and an annual output value of 2.2 billion yuan, showcasing the potential of niche dairy markets [2]. - Technological advancements in dairy products, such as the development of non-hydrogenated base milk, are addressing health concerns and meeting consumer demand for healthier options [2]. Group 2: Supply and Demand Dynamics - The success of agricultural products relies on matching high-quality supply with diverse consumer demand, with over 84,000 certified green, organic, and geographical indication products currently available in China [3]. - The rapid growth of rural e-commerce and the emergence of new farmers are enhancing the connection between agricultural products and urban markets, with rural online retail sales expected to grow by 6.4% and agricultural product online sales by 15.8% in 2024 [3][4]. - The need for improved sales channels and market competitiveness is emphasized, as well as the importance of addressing issues such as incomplete industrial chains and insufficient brand development [3]. Group 3: Policy and Strategic Initiatives - A recent implementation plan by the Ministry of Agriculture and Rural Affairs and ten other departments outlines 23 measures across nine areas to boost agricultural product consumption, focusing on optimizing supply, innovating distribution, and activating market demand [4]. - The plan aims to enhance deep processing of agricultural products, strengthen brand building, and create a shared information platform to reduce information asymmetry between production and consumption [4].
农产品消费转型升级正当时(话说新农村)
Ren Min Ri Bao· 2025-07-31 22:06
Group 1 - The article emphasizes the importance of aligning agricultural product supply with diverse consumer demands to enhance consumption levels [3][4] - The dairy market is experiencing significant growth, with products like goat milk and innovative low-fat dairy options gaining popularity [2][3] - Technological advancements in preservation and distribution are enabling agricultural products, such as the Honghu lotus root, to reach broader markets, increasing their total output value to 6.5 billion [2][3] Group 2 - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has released a plan to promote agricultural product consumption, outlining 23 measures across nine areas [4] - The plan focuses on enhancing supply quality, innovating distribution methods, and activating market demand to expand agricultural product consumption [4] - The growth of rural e-commerce and the rise of new farmers are crucial in connecting agricultural products to urban markets, with online retail sales of agricultural products expected to grow by 15.8% year-on-year in 2024 [3][4]