农商旅融合
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灰鹅“振翅”描绘农商旅产业联动新图景
Zheng Quan Ri Bao· 2025-11-19 16:20
Core Insights - The article highlights the transformation of the Pingba gray goose industry in Guizhou Province into a comprehensive rural revitalization pillar, integrating agriculture, commerce, and tourism, driven by government support and industrial upgrades [1][2]. Group 1: Industry Development - The Pingba gray goose industry has evolved from traditional farming to a full industrial chain, overcoming challenges such as low survival rates of goslings and high feed costs through government policies and the establishment of the Guizhou Zhiqian Gray Goose Industry Investment Co., Ltd. [2][3] - The company has adopted a "company + cooperative + farmer" model to promote industrialized farming, implementing a zero-risk support mechanism for farmers [2][3]. Group 2: Technological Innovation - The introduction of standardized production processes has significantly increased the value of Pingba gray goose products, with processed items like marinated goose meat achieving over three times the value of live birds [4][7]. - The establishment of a food research center and collaboration with leading enterprises and research institutions have enhanced product development, utilizing AI technology for recipe optimization and production efficiency [5][6]. Group 3: Market Expansion - The integration of the gray goose industry with rural tourism has created a unique experience for visitors, combining farm visits, culinary experiences, and rural accommodations, thereby increasing the industry's visibility and market share [8]. - Future plans include expanding direct sales and franchise stores, enhancing e-commerce and supermarket channels, and developing new products like goose down, aiming to establish Pingba gray goose as a nationally recognized brand [9].
宁夏银川农商旅产品进京展销 签约额超3300万元
Zhong Guo Xin Wen Wang· 2025-06-02 12:26
Core Insights - The event held in Beijing showcased nearly 200 agricultural specialty products from Yinchuan, including goji berries and wine, attracting 52,000 visitors and generating total sales exceeding 118,000 yuan, with a signed contract amount of 33.4 million yuan [1][2]. Group 1: Event Overview - The event took place from May 31 to June 2 during the Dragon Boat Festival, featuring a variety of local products and cultural items from Yinchuan [1]. - The exhibition highlighted the unique agricultural and culinary offerings of Yinchuan, including wines from the Helan Mountain region and traditional dishes [1][2]. Group 2: Business Collaborations - Ningxia Nabairun Wine Industry and Ningmo Xingyao reached a procurement cooperation to expand the sales channels for agricultural products [2]. - The Yinchuan Cultural Tourism Group signed an agreement with China Travel Service to enhance tourism consumption through increased visitor flow [2]. - Zhihuiyuanshi Winery collaborated with a Beijing-based agricultural company to create an immersive wine experience space, combining sales, tasting, and experiential activities [2]. Group 3: Strategic Goals - The event aimed to promote Yinchuan's unique products to consumers in the capital, facilitating a mutual benefit between production areas and markets [2]. - Yinchuan's officials emphasized the importance of this collaboration in showcasing the region's rich agricultural heritage and enhancing its brand as a "beautiful and rich" city [2].