Core Viewpoint - The Beijing Municipal Market Supervision Administration has issued guidelines and risk alerts to address the issue of expired food in rural areas, aiming to enhance food safety and protect consumer rights [1][2] Group 1: Guidelines and Risk Alerts - The "Guidelines for the Management of Expired Food by Rural Food Operators" clarifies the definition of "near-expiry" food and provides management standards for rural food businesses [1] - The guidelines recommend measures such as setting up sales zones, optimizing food labeling, and timely disposal of expired food to strengthen management and ensure consumer rights [1] - The "Risk Alert" highlights the risk of inventory accumulation and sudden increases in near-expiry food during key consumption periods, advising food businesses to limit stock to no more than three times the usual amount and implement a "first in, first out" inventory system [1] Group 2: Regulatory Actions and Consumer Protection - The Beijing Municipal Market Supervision Administration is intensifying its regulatory efforts in the rural food market to combat counterfeit and substandard food [2] - The administration emphasizes the importance of legal enforcement against violations to purify the rural food market environment and ensure the health and safety of rural consumers [2] - Consumers are encouraged to report any illegal activities related to counterfeit food by contacting designated hotlines or local market supervision departments [2]