2025年，实体零售业态持续快速演变。近日，扎根在一线城市的折扣品牌好特卖被传出在广州、长沙、 杭州、北京等核心城市陆续关店的信息，并且放缓了开店节奏，部分城市不接受新加盟商加入。今年以 来，折扣业态迅速崛起并成为实体零售的焦点。美团、京东、盒马等互联网与零售巨头纷纷入局，物 美、中百集团等传统商超也加速切入赛道。在愈发激烈的市场竞争中，以临期商品起步的好特卖，正面 临多方挤压，增长压力日益凸显。 针对这些消息，好特卖官方回应媒体称，闭店是加盟商或直营店正常的经营选择，目前全年整体闭店率 不超过5%。对于部分城市新加盟叫停，好特卖表示，加盟节奏确有主动放缓，但这是好特卖稳步的发 展策略，而非叫停加盟。 公开资料显示，好特卖成立于2020年，开设初期，主要以售卖临期食品起家，目前已成为一家主营折扣 商品的连锁零售品牌。根据天眼查，其母公司上海芯果科技有限公司已获得5轮融资，投资方包括五源 资本、嘉远资本和云九资本等，不过最近一次融资发生在2021年8月16日。 2023年4月，好特卖正式开放加盟，时至今日，根据官网，其全国门店数量不过1000+。从折扣业态来 看，好特卖这个门店数量在行业内并不出众，具有折扣性质 ...

这一"食物银行"从2022年5月由福田区民政局启动，至今已经运营三年半的时间，通过"政府搭台、 企业参与、社会组织运营、全民共建共治共享"的方式，福田对企业捐赠食物以原价的15%作为公允价 值确定捐赠额，并采取税收优惠来调动企业积极性，解决"临期食品、余量食物"被动垃圾化问题，为慈 善"开源"，为浪费"节流"。"食物银行"项目截至目前已经惠及近50万人次。 张先生：今天我送的是8份蛋糕，因为不想浪费食品，也想为公益出一份力。 说这话的，是深圳福田区本地一家蛋糕店的负责人张先生，他将店内临期食品放入"食物银行"后， 上传数据，有需要的人就可以通过App进行预约。 志愿者刘先生说，他每天早上都会骑上电动车前往固定企业收取提供的食物，检查并统一包装后， 再将食物放到智能柜的货架上。"实际上超市、商场剩下的食物还是非常不错的，丢垃圾桶既不环保又 不节能，只是单纯浪费了。" "食物银行"点位工作人员介绍，每台智能柜上都会有详细的领取指引，下载"i深圳"App后进行实名 认证，普通市民就可以在晚8时后领取食物，晚8时前优先提供给当地的低保、低收入家庭以及失独、残 独家庭等特殊人群。 央广网北京12月18日消息（总台记者任 ...

Core Viewpoint - The increasing popularity of near-expiry foods among consumers highlights the need for clear regulations and consumer education regarding their selection and sale [1][2][3] Group 1: Definition and Consumer Attitudes - Near-expiry foods are defined as pre-packaged foods that are approaching their expiration date but have not yet exceeded it [1] - Consumer attitudes towards near-expiry foods vary, with some viewing them as safe and cost-effective, while others remain hesitant to purchase them [1][2] - There is no unified standard for what constitutes "near-expiry," leading to confusion among consumers [1][2] Group 2: Regulatory Standards - Different regions have established varying guidelines for the sale of near-expiry foods, with some defining specific timeframes based on the product's shelf life [2] - For example, Shanxi's regulations categorize foods with a shelf life of 12 months or more as near-expiry if they are within 45 days of expiration [2] - Clear labeling and classification management are emphasized as essential practices for retailers selling near-expiry foods [2] Group 3: Consumer Selection Guidelines - Experts suggest that consumers can safely purchase near-expiry foods as long as they are in good condition and can be consumed promptly [3] - Proper storage conditions are crucial to ensure the safety and quality of near-expiry foods, particularly for items requiring refrigeration [3] - Consumers are advised to consider freezing or refrigerating items that may not be consumed immediately to extend their usability [3]

Core Insights - The luxury goods market in China, which experienced rapid growth a decade ago, is now facing a downturn, with significant declines in revenue and profit reported by major brands like LVMH [3][4][5] - In contrast, the market for near-expiry food products is witnessing explosive growth, with a projected market size exceeding 40 billion yuan and an annual growth rate of nearly 6% [4][10] Group 1: Luxury Goods Market Decline - In 2015, China's luxury goods market reached a peak size of 113 billion yuan, contributing significantly to global consumption [1] - By 2025, LVMH reported a 4% decline in revenue for Q2, with a 15% drop in operating profit and a 22% drop in net profit [3] - Bain & Company revised its forecast for the global luxury goods market, predicting a potential decline of 2% to 5% in sales for 2025 [3] Group 2: Rise of Near-Expiry Food Products - The near-expiry food market in China is projected to surpass 40 billion yuan this year, driven by a shift in consumer attitudes towards more practical and cost-effective purchasing [4][10] - The rapid expansion of near-expiry food chains, such as Haotemai, reflects a growing consumer preference for value-oriented shopping [4] - The trend indicates a fundamental change in consumer behavior from ostentatious luxury spending to rational and pragmatic consumption [4][10] Group 3: Changing Consumer Psychology - The shift in consumer behavior is attributed to a deep transformation in the consumption psychology of the middle class, moving from conspicuous consumption to practical spending [5][10] - The middle class's debt levels have risen above 50%, with a focus on cost-effectiveness and practical consumption dominating their purchasing decisions [5] - The economic environment has shifted from rapid growth to a more cautious approach, influencing consumer habits and preferences [7] Group 4: Generational Shift in Consumption - The primary consumers of luxury goods have shifted from the older generations (70s and 80s) to Generation Z, who prioritize cultural identity and self-expression over brand logos [8] - By 2025, online penetration of luxury goods is expected to reach 46%, with Generation Z accounting for 72% of transactions [8] - The second-hand luxury market is projected to grow significantly, indicating a shift towards circular consumption and away from new luxury purchases [8] Group 5: Future Trends in Consumption - The rise of near-expiry food signifies a new trend in middle-class consumption, emphasizing quality-price ratio and sustainable practices [10][11] - Future consumption patterns are expected to focus on experiential spending, with increased interest in high-end travel and cultural entertainment [10] - Companies are encouraged to adapt to the "new pragmatism" in consumer behavior, focusing on quality and value in their offerings [11]

Core Viewpoint - The increasing popularity of "near-expiry food" among consumers has prompted regulatory bodies to implement management guidelines to prevent these products from becoming expired and entering the market, which poses health risks [1][2][3]. Group 1: Regulatory Measures - Beijing's market supervision authority has released guidelines for managing near-expiry food, aimed at preventing expired food from entering rural markets, which can also be referenced in urban areas [1][3]. - The Anhui Provincial Market Supervision Bureau has established regulations to enhance the quality and safety management of near-expiry food, focusing on labeling, expiry timelines, and quality responsibilities [2][3]. - Various regions have different definitions for "near-expiry," with Beijing and Shanxi defining it as within 45 days of expiry for products with a shelf life of one year or more, while Hebei and Anhui define it as within 30 days [3]. Group 2: Consumer Awareness and Safety - Consumers are encouraged to purchase near-expiry food from reputable sources and to pay attention to production dates, expiry dates, and storage conditions to ensure safety [3][4]. - Regulatory bodies emphasize the importance of informing consumers about the nature of near-expiry food through proper labeling and signage in stores [3][4]. - The management of near-expiry food is integrated into daily food safety supervision, with businesses required to include it in their risk control measures [2][3].

Core Viewpoint - The current market performance reflects a shift in consumer behavior towards valuing quality and practicality over brand prestige, rather than a simple downgrade in consumption [1][2][3] Group 1: Consumer Behavior Changes - The term "consumption downgrade" has sparked discussions, but it may actually indicate a more discerning consumer base that prioritizes true value [1] - Consumers are increasingly moving from high-priced, low-quality products to options that offer better cost-performance ratios, driven by rational judgment rather than economic pressure [1][2] - There is a notable shift from passive acceptance of brands to active selection based on personal needs and value alignment [2][3] Group 2: Market Trends and Data - National per capita consumption expenditure has shown a compound annual growth rate of 6.8% from 2020 to 2024, significantly outpacing the average CPI growth during the same period [2] - E-commerce platforms like Pinduoduo have successfully challenged the notion that low prices equate to low quality, capturing consumer interest in practical value [2][3] Group 3: Competitive Landscape - Mid-to-high-end e-commerce platforms like JD.com face challenges as consumer sensitivity to brand premiums decreases, necessitating improvements in supply chain efficiency and service quality [3] - JD.com has managed to improve its operating profit margins through investments in logistics, quality control, and after-sales service [3] Group 4: Implications for Businesses - Companies must adapt to changing consumer demands by innovating products and services to enhance competitiveness [5] - A rational consumer mindset is essential for sustainable market development, avoiding blind pursuit of brand prestige and material accumulation [5]

Core Viewpoint - The Beijing Municipal Market Supervision Administration has issued guidelines and risk alerts to address the issue of expired food in rural areas, aiming to enhance food safety and protect consumer rights [1][2] Group 1: Guidelines and Risk Alerts - The "Guidelines for the Management of Expired Food by Rural Food Operators" clarifies the definition of "near-expiry" food and provides management standards for rural food businesses [1] - The guidelines recommend measures such as setting up sales zones, optimizing food labeling, and timely disposal of expired food to strengthen management and ensure consumer rights [1] - The "Risk Alert" highlights the risk of inventory accumulation and sudden increases in near-expiry food during key consumption periods, advising food businesses to limit stock to no more than three times the usual amount and implement a "first in, first out" inventory system [1] Group 2: Regulatory Actions and Consumer Protection - The Beijing Municipal Market Supervision Administration is intensifying its regulatory efforts in the rural food market to combat counterfeit and substandard food [2] - The administration emphasizes the importance of legal enforcement against violations to purify the rural food market environment and ensure the health and safety of rural consumers [2] - Consumers are encouraged to report any illegal activities related to counterfeit food by contacting designated hotlines or local market supervision departments [2]

Group 1: Industry Overview - The consumption landscape is evolving, with a notable shift towards rational and affordable spending among consumers, particularly the younger generation [1][2] - The high-end tea beverage market, exemplified by Nayuki, is facing significant challenges, with a reported revenue of 4.921 billion yuan in 2024, a year-on-year decline of 4.7%, and a loss of 919 million yuan [1] - The tea beverage market has seen a drastic closure of 197,000 stores nationwide from November 2023 to November 2024, with major cities like Shenzhen, Shanghai, and Dongguan witnessing over 2,000 closures [1] Group 2: Company Performance - Mixue Ice City stands out in the competitive landscape, achieving a revenue of 24.8 billion yuan in 2024 and a gross profit of 8 billion yuan, with over 45,000 stores globally [1] - The shift in consumer preferences is evident as young consumers now favor low-priced options, such as Mixue's 5 yuan per cup tea, reflecting a broader trend in spending habits [1][2] Group 3: Broader Economic Implications - The decline in pork prices and the rise of near-expiry food products indicate a wider change in consumption patterns across all age groups, not just the youth [2] - Pinduoduo's recent struggles, with significant declines in revenue and profit, highlight the impact of consumption downgrade and the challenges in stimulating consumer spending [5] - The importance of consumption as a new engine for economic growth is emphasized, especially as the investment-driven growth model becomes saturated [5][7]

Group 1: Industry Overview - The consumption sector is becoming increasingly important, but the growth effect from consumption is lower than expected [1] - The tea beverage industry, particularly the milk tea segment, has seen significant closures, with 197,000 stores shutting down from November 2023 to November 2024 [1] - Nayuki's Tea reported a revenue of 4.921 billion yuan in 2024, a year-on-year decline of 4.7%, with a loss of 919 million yuan [1] Group 2: Market Leaders - Mixue Ice City has emerged as the largest winner in the milk tea market, boasting over 45,000 stores globally and a revenue of 24.8 billion yuan in 2024, with a gross profit of 8 billion yuan [3][4] - The low price point of Mixue Ice City, with drinks priced around 5 yuan, has allowed it to achieve growth amidst a contracting market [4] Group 3: Consumer Behavior Changes - There is a notable shift in consumer behavior, with younger generations now favoring low-cost options, contrasting with previous trends where premium brands were preferred [5][6] - The price sensitivity among consumers has increased, leading to a preference for affordable products like milk tea and discounted food items [23] Group 4: Broader Economic Implications - The decline in consumption is not limited to the milk tea sector but is reflected in other food categories, such as pork, which has seen prices drop to around 10 yuan [10][11] - The rapid growth of the near-expiry food market indicates a shift in consumer preferences, with projections suggesting the market could exceed 200 billion yuan by 2029 [12][13] Group 5: E-commerce Trends - Pinduoduo's revenue for Q1 was 95.67 billion yuan, up from 86.81 billion yuan year-on-year, but the company faced a significant drop in net profit, indicating challenges in the e-commerce sector [17] - The decline of Pinduoduo is attributed to a combination of factors, including a lack of government subsidies and increased competition from other e-commerce platforms [17] Group 6: Economic Transition - The shift from investment-driven growth to consumption-driven growth is crucial for the economy, as over-reliance on investment has led to inefficiencies and excess capacity in various sectors [18][20] - The importance of stimulating consumption is emphasized as a means to support employment and income growth, particularly in light of a large number of college graduates entering the job market [22][23]

Core Insights - The retail industry is facing a significant issue with employee theft, which has been exacerbated by internal trust breakdowns and systemic vulnerabilities [1][17][20] - Employee theft is not only a financial burden but also a reflection of deeper issues within corporate culture and employee satisfaction [17][20] Industry Overview - The average gross profit margin for convenience stores in China is 20.1%, but the loss rate has exceeded 1.8% for three consecutive years, with over 40% of losses attributed to employee theft [1] - A case study from Inner Mongolia highlights a supermarket that lost 2 million yuan due to a coordinated theft by 16 employees, showcasing the severity of the issue [2][4] Case Studies - A chain supermarket's loss of high-end liquor through an employee's two-year theft scheme resulted in 1.27 million yuan in stolen goods, indicating the scale of organized theft [5] - An employee at an e-commerce company exploited a system vulnerability to steal 73 iPhones valued at 480,000 yuan, demonstrating the evolving nature of theft in the digital age [7] - A recent incident at a Sam's Club involved a former employee fraudulently claiming 5.5 million yuan worth of goods, highlighting the risks associated with inadequate internal controls [8] Employee Motivation - The motivations behind employee theft often stem from personal financial struggles, as illustrated by a case where a long-term employee stole goods to pay for a family member's medical expenses [10] - Companies that fail to address employee dissatisfaction and financial needs may inadvertently encourage theft as a form of retaliation [20] Solutions and Preventive Measures - Retailers are beginning to implement advanced security measures, such as AI monitoring systems, which have reportedly reduced internal theft by 62% [17] - Some companies are adopting profit-sharing models and improving employee compensation to foster a sense of ownership and reduce theft rates [17] - Psychological support programs and financial assistance for employees in need are being introduced to mitigate the risk of theft driven by desperation [17][20]