Core Insights - The domestic refrigerator market in China is experiencing growth, with a clear trend towards high-end products and segmentation based on specific usage scenarios [1][5] - Midea has launched the world's thinnest sideboard refrigerator, designed to meet the aesthetic and functional needs of modern consumers [3][9] Group 1: Market Trends - The refrigerator industry is shifting towards high-end products, with consumers seeking advanced features such as AI management, remote control via mobile apps, and smart food recognition [1][5] - The price ceiling in the refrigerator market is being broken, with high-end models reaching prices up to 50,000 yuan [1] - There is a growing demand for personalized and aesthetically pleasing appliances that integrate seamlessly into home decor [5][7] Group 2: Product Innovations - Midea's new sideboard refrigerator has a thickness of only 45 cm and a capacity of 427 liters, allowing for seamless integration into kitchen spaces [3][9] - The refrigerator features a unique "left for ready-to-eat, right for cooking" storage layout, catering to the needs of younger consumers who prioritize both functionality and design [3][7] - Midea is also focusing on high-end customization options, allowing consumers to choose panel colors and internal configurations to match their home environments [8] Group 3: Competitive Landscape - The Chinese refrigerator market, previously dominated by foreign brands, is now seeing increased investment and innovation from domestic companies like Midea [5] - The market share of built-in refrigerators has rapidly increased, reflecting a shift in consumer preferences towards integrated home solutions [5]