COLMO冰箱

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淘宝获苹果设计大奖,XR业务负责人:希望用下一代技术提升生活品质
Xin Lang Ke Ji· 2025-06-12 11:03
Core Insights - The 2025 Apple Design Awards recognized 12 developer teams globally, highlighting the achievements of Chinese developers, particularly Taobao, which won the "Outstanding Interaction" award for its application on the Apple Vision Pro platform [2][3][9] - Taobao's success marks a significant milestone as it is the first Chinese internet platform to win this award, showcasing the rise of Chinese applications on the global tech stage [3][9] Taobao Vision's Innovation - Taobao Vision leverages Apple Vision Pro's spatial computing to transform the e-commerce experience, moving from 2D to 3D interactions, thus enhancing user engagement and decision-making accuracy [4][14] - The application features over one million 3D product models across key categories, collaborating with major brands like DJI and Xiaomi, and has undergone significant updates since its launch in April 2024 [8][11] User Experience Enhancements - Users can interact with products in a more immersive way, such as viewing detailed ingredient breakdowns for beauty products or experiencing virtual test drives of cars, which enhances the shopping experience beyond traditional methods [6][12] - The application integrates advanced technologies like eye-tracking, gesture control, and voice search, creating a seamless "what you see is what you get" shopping experience [14] Future Developments - Taobao aims to further innovate by developing 3D AI digital avatars for real-time interaction with consumers, enhancing the virtual shopping experience [16] - The cancellation of a separate award category for spatial computing applications in the 2025 ADA signifies the growing importance of this technology in the e-commerce landscape, making Taobao Vision's recognition even more significant [18]
国内冰箱市场仍有增量,美的发布「最薄」餐边柜冰箱、瞄准中高端人群
3 6 Ke· 2025-03-25 10:08
Core Insights - The domestic refrigerator market in China is experiencing growth, with a clear trend towards high-end products and segmentation based on specific usage scenarios [1][5] - Midea has launched the world's thinnest sideboard refrigerator, designed to meet the aesthetic and functional needs of modern consumers [3][9] Group 1: Market Trends - The refrigerator industry is shifting towards high-end products, with consumers seeking advanced features such as AI management, remote control via mobile apps, and smart food recognition [1][5] - The price ceiling in the refrigerator market is being broken, with high-end models reaching prices up to 50,000 yuan [1] - There is a growing demand for personalized and aesthetically pleasing appliances that integrate seamlessly into home decor [5][7] Group 2: Product Innovations - Midea's new sideboard refrigerator has a thickness of only 45 cm and a capacity of 427 liters, allowing for seamless integration into kitchen spaces [3][9] - The refrigerator features a unique "left for ready-to-eat, right for cooking" storage layout, catering to the needs of younger consumers who prioritize both functionality and design [3][7] - Midea is also focusing on high-end customization options, allowing consumers to choose panel colors and internal configurations to match their home environments [8] Group 3: Competitive Landscape - The Chinese refrigerator market, previously dominated by foreign brands, is now seeing increased investment and innovation from domestic companies like Midea [5] - The market share of built-in refrigerators has rapidly increased, reflecting a shift in consumer preferences towards integrated home solutions [5]