Core Viewpoint - Chinese brands, particularly Haier, are successfully establishing a high-end image in the European refrigerator market while facing low-price competition from other Chinese e-commerce platforms [1][2]. Group 1: Market Dynamics - The European refrigerator market is valued at $13.36 billion with a compound annual growth rate (CAGR) of 3.06% [1]. - Low-price strategies are prevalent among Chinese brands, with discounts reaching up to 50% during major sales events like "Black Friday" [1]. - The EU's new energy efficiency policies are driving consumers to replace old appliances, leading to a 2.4-fold increase in sales of new A-rated refrigerators in 2023 [1]. Group 2: Haier's Market Position - Haier has become a significant player in the European refrigerator market, ranking among the top three brands alongside local giants Beko and Bosch [2]. - Haier's price index exceeds 140, indicating a strong positioning in the high-end segment, with its refrigerators leading the €2000 price range in France [2]. - Haier's multi-door refrigerators hold a 40% market share in Europe, showcasing its dominance in the high-end segment [2]. Group 3: Global Leadership and Innovation - Haier has maintained the number one global retail volume for refrigerators for 17 consecutive years, demonstrating its market leadership [3]. - The company's success is attributed to localized research and development, having started exporting to Germany in 1991 and understanding European consumer needs [3]. - Haier's innovative drawer-style refrigerator, launched in 2008, addresses practical and energy-saving needs, contributing to its high-end market positioning [3].

国内冰箱市场仍有增量，美的发布「最薄」餐边柜冰箱、瞄准中高端人群 作者｜黄楠 编辑｜袁斯来 冰箱作为传统白电领域的大型家电，在过去一段时间里，其产品设计与功能形态已进入高度成熟的阶段。但近年来，整个行业发展出现了两大明显趋势。 首先是高端化。如今用户并不满足于冰箱基本的保鲜与冷藏需求，对其高端化的追求涵盖诸多维度，比如外观上期望冰箱能更好地融入家居风格、实现无缝 嵌入的安装效果，提供更多智能化的功能，包括用AI管理冰箱保鲜、手机APP远程控制、智能识别食材种类、自动调节温度湿度等等。 其二是场景化与细分化。从具体场景视角出发，关注使用者、使用位置及用途，如何让冰箱用于满足具体需求。例如面向年轻群体烹饪频率降低、社交需求 增加的特性，冰箱功能从单纯食材存储向休闲娱乐、交互场景延伸。 美的餐边柜冰箱 近日，美的发布了全球首款餐边柜冰箱，其厚度仅45厘米、容量可达到427升，是当前全球机身最薄的冰箱。 对比普遍厚度在60厘米以上的传统冰箱，这款冰箱专为餐边柜设计，机身厚度与标准餐边柜深度一致，可实现无缝嵌入，解决了此前传统冰箱占用空间大、 柜体凸出不美观等问题。 这款餐边柜冰箱首创了"左即食、右烹饪"的分储格局，左 ...