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接住消费新需求 多地“冰雪+”模式点燃“热经济”
Ren Min Wang· 2026-01-26 09:12
Group 1 - The core viewpoint of the articles highlights the rapid development and increasing popularity of ice and snow sports in China, driven by government policies and initiatives aimed at promoting the ice and snow economy [2][3] - The State Council has issued opinions to stimulate the ice and snow economy, aiming to consolidate the achievement of engaging 300 million people in ice and snow sports and to develop a comprehensive ice and snow industry chain [2][3] - By 2027, the goal is to enhance the infrastructure for ice and snow sports, improve service levels, and increase the total scale of the ice and snow economy to 1.2 trillion yuan [3] Group 2 - The ice and snow equipment and gear industry is crucial for the development of ice and snow sports and the overall ice and snow economy, with China having established a comprehensive product system for ice and snow equipment [4][5] - There are currently six champion enterprises and 21 "specialized, refined, distinctive, and innovative" enterprises in the ice and snow equipment sector, indicating a growing industrial base [5] - The government encourages the expansion of ice and snow sports through grassroots initiatives and strategic development, focusing on regional cooperation and innovation to enhance participation, especially among youth [5]
(中新观吉)世界的“瓦萨” “好玩儿”的长春
Zhong Guo Xin Wen Wang· 2026-01-06 08:06
Core Insights - The 24th China Changchun Vasa International Ski Festival has evolved from a niche event with a few hundred participants to an international festival attracting thousands from 33 countries, promoting winter sports and tourism [3][6] - The festival has transformed into a comprehensive winter carnival that integrates sports, tourism, culture, and trade, emphasizing the theme "Changchun Ice and Snow is Fun" [3][6] Event Overview - The festival commenced on January 4, featuring various competitions such as the Changchun Open Long-Distance Cross-Country Skiing and National Ski Orientation Challenge, alongside activities aimed at non-professional participants [3][4] - The event has successfully created a welcoming environment for beginners, with facilities like the soft snow quality and moderate slopes at the Jingyue Lake Ski Resort [4][6] Unique Experiences - The Jingyue Lake area has been enhanced with attractions like the "Blue Ice Love Sea" and various ice sculptures, creating a romantic atmosphere for visitors [4][6] - The integration of AR, VR technology, and drone performances has created an immersive experience, appealing to visitors of all ages [4][6] City-Wide Impact - The festival's influence extends beyond the ski resort, stimulating the entire city with various "Ice and Snow +" initiatives, showcasing a holistic approach to winter tourism [6][7] - Long-term strategies have been implemented to enhance the city's image and stimulate economic growth through the festival, which serves as a core driver for regional industry integration [7][9] Cultural Significance - The festival represents Changchun's ability to leverage its winter resources into a vibrant economy, showcasing the city's innovative capacity and cultural openness [9] - The event has become a symbol of community engagement and shared experiences, enhancing the city's identity and emotional value [9]