消费是最终需求，是我国经济增长的重要引擎。从国内看，我国经济已进入高质量发展阶段，多年来依靠大规模要素投入的传统发展模式发生了根本性变 化，物质资本投资回报率呈现下降趋势，经济发展必然要转向更多以内需特别是消费需求支撑的阶段。从国际看，世界百年变局加速演进，保护主义、单 边主义抬头，逆全球化趋势加剧，需要更多依靠国内市场实现经济发展，提振消费是我国应对国际环境深刻变化的必然选择。 提振消费，既是稳增长的重要抓手，也是坚持政策支持和改革创新并举的重要领域。在实践中，要区分"释放当期消费潜力"与"增强长期消费能力"两大目 标，即政策调整可着力释放短期消费潜力，但长期消费能力的增强必须依靠制度变革。一方面，深入实施提振消费专项行动，进一步优化"两新"政策的支 持范围、补贴标准和实施机制，加强财税、金融、产业、投资等政策与消费政策的协同，持续放大政策效能。另一方面，清理消费领域不合理限制措施， 以放宽准入、业态融合为重点扩大服务消费，建立健全适应消费新业态新模式新场景的管理办法；促进高质量充分就业，制定实施城乡居民增收计划，优 化收入分配结构，增强居民特别是中低收入群体的消费能力；稳步推进基本公共服务均等化，完善教育 ...

王心迪厚积薄发，从前两届冬奥会第14名到一举夺魁，与徐梦桃共筑"金牌伉俪"佳话； 谷爱凌从容卫冕，以6枚冬奥奖牌成为自由式滑雪项目历史第一人。 新华社记者 赵建通 肖亚卓 进入马年新春，米兰冬奥赛场，中国冰雪健儿夺金摘银，捷报频传。 米兰冬奥会收官日，中国运动员谷爱凌、李方慧包揽自由式滑雪女子U型场地技巧冠、亚军，将中国代 表团奖牌数定格于5金4银6铜，超越2010年温哥华冬奥会的5金2银4铜，刷新了冬奥会境外参赛历史最好 成绩。 这份成绩单，冰雪辉映，意味非凡—— 生日当天，苏翊鸣再度站上世界之巅，用一枚沉甸甸的代表团首金为自己庆生、为祖国人民贺岁； 五战冬奥，徐梦桃成功卫冕自由式滑雪女子空中技巧，成为自1994年冬奥会设项以来第一人； 宁忠岩风驰电掣，打破速度滑冰男子1500米奥运纪录，终结欧美选手百年垄断，书写中国速度新奇迹； 正如中国代表团副团长佟立新所言，中国冰雪运动在世界范围内整体落后的状况并没有改变，"追赶 者"角色没有改变。推动更多项目从"追赶者"到有力"竞争者"，是中国冰雪运动迈向更高水平的不可回 避的大课题。 体育的价值，不止于领奖台的荣光，更在于塑造健康的生活方式、促进经济增长。当冬奥赛 ...

北京青年报记者从市园林绿化局了解到，2月17日（大年初一），全市公园共接待游客93.22万人次，比 去年同期增长27.72%（2025年72.99万人次)。其中7.65万人进入天坛公园游览，颐和园迎来了6.82万游 客游园，白浮泉公园接待游客量也达到4.60万人次。是全市游客量最多的三家公园。全市公园运行平 稳，安全有序。 文 | 北京青年报记者 王斌 编辑 | 杨家瑞 城市绿心森林公园的"2026新春光影游园嘉年华"正在热烈进行中。活动期间15:00至21:00，数十组主题 灯组次第点亮，将传统马年元素与现代光影技术完美结合，营造出流光溢彩、喜庆祥和的节日氛围。现 场更有非遗打铁花震撼上演，炽热铁水凌空绽放，再现"火树银花不夜天"的千年奇观。游客还可体验投 壶射箭、祈福许愿等亲子互动项目，参与集章活动更有机会兑换惊喜礼品，为游园增添趣味。 市园林绿化局温馨提示广大市民游客，春节假期期间，各大公园的庙会、灯会等场所客流较为集中，建 议出行前提前关注公园官方客流信息与活动公告，合理安排行程，提倡错峰、绿色出行。同时，请及时 关注天气变化，参与冰雪活动前务必提前确认公园开放信息，拒绝滑"野冰"，遵守游园秩序，共同 ...

Core Insights - The Milan Winter Olympics is set to ignite a wave of enthusiasm for winter sports in China, following the successful Beijing Winter Olympics in 2022, which increased public engagement with winter sports [1][2] - The Chinese delegation for the Milan Winter Olympics consists of 124 athletes, marking a record high for China's participation in overseas Winter Olympics, with a notable presence of past champions [1][2] - The popularity of winter sports has transitioned from a niche interest to a mainstream activity, with significant participation growth across various demographics [2][3] Participation and Engagement - The Beijing Winter Olympics transformed winter sports from a "televised event" to a "community celebration," fostering a cultural shift towards greater public involvement in winter sports [2] - Data indicates that by the 2024-2025 winter season, approximately 292 million people in China are expected to participate in winter sports, with youth participation rising from 28.5% in 2020 to 43.2% [2] - In Shanghai, the number of participants in winter sports has surged from 600,000 in 2017 to an anticipated 5 million by 2025, showcasing the rapid growth of winter sports engagement [3] Industry Development - The ongoing enthusiasm for winter sports and the goal of having 300 million people participate is driving a golden era for China's winter sports industry, leading to the establishment of a comprehensive industry chain [3][4] - The winter sports industry is evolving into a multi-faceted sector, integrating with tourism, culture, education, and health, thereby enhancing consumer engagement and economic growth [3][4] - The impact of the Winter Olympics extends beyond athletic achievements, promoting public health, sportsmanship, and economic vitality through the burgeoning winter sports industry [4]

Core Insights - The ice and snow economy in Heilongjiang Province is projected to grow by 13.2% by 2025, with ice and snow tourism becoming a significant phenomenon [1][2] Group 1: Ice and Snow Industry Development - The 9th Asian Winter Games in Harbin set multiple records, including the shortest preparation time and the highest venue reuse rate [2] - The establishment of the National Ice and Snow Sports Academy and the acceleration of new business models like the Ice and Snow Super League are key developments [2] - Harbin has been awarded the title of "World Ice and Snow Tourism Excellence City" by the United Nations World Tourism Organization [2] Group 2: Tourism and Economic Growth - In the past year, Heilongjiang's cultural and tourism industry has seen significant growth, with a 10.3% increase in visitor numbers and a 16.5% increase in total spending [4] - The province is enhancing its tourism environment by improving A-level tourist attractions and developing a "fast entry, slow travel" transportation system [6] - The number of general airports in Heilongjiang ranks first in the country, and significant progress has been made in railway and highway construction [6] Group 3: Future Plans and Initiatives - During the 14th Five-Year Plan period, Heilongjiang aims to promote cultural revitalization and develop characteristic cultural tourism [6] - The province plans to leverage the China-Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone and the National Ice and Snow Sports Academy to enhance the ice and snow economy [6] - There is a focus on developing a high-level training center for Asian winter sports and enriching the supply of ice and snow products [6]

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow economy in southern China, particularly in the Guangdong-Hong Kong-Macau Greater Bay Area, driven by innovation and consumer demand [3][4][8] - The ice and snow industry in China is projected to reach a scale of 1,005.3 billion yuan by 2025, with the number of ice and snow sports venues increasing from 1,133 in 2018 to an expected 2,678 by the end of 2024 [5][7] - The number of indoor ski resorts has surged from 5 during the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities [5][7] Group 2 - In Guangdong, over 30 ice and snow venues have been established, with notable projects like Guangzhou's "Hot Snow Miracle" attracting over 1 million visitors in just 15 months, and Shenzhen's "Qianhai Huafa Ice and Snow World" receiving over 400,000 visitors in its first month of trial operation [10][13] - The region is fostering a diverse range of ice and snow experiences, integrating elements of culture, technology, sports, and accommodation, which enhances the overall consumer offering [17][18] - The influx of international tourists, particularly from Hong Kong and Macau, has significantly boosted ice and snow-related tourism, with ticket sales for Guangdong's "Hot Snow Miracle" increasing by 207% for Hong Kong visitors and 55% for Macau visitors in early November 2025 [18][21]

Core Viewpoint - The Jinan Municipal Bureau of Commerce, in collaboration with China UnionPay Shandong Branch and several commercial banks and key merchants, has launched four major consumer promotion activities to stimulate the holiday market and unleash consumer potential [1] Group 1: Promotion Activities - The "Ticket Root Prize" activity encourages cultural, entertainment, and travel consumption, allowing citizens and tourists to upload ticket stubs via the Cloud Flash Payment App for a chance to win shopping vouchers, points, and dining coupons [1] - The "New Year Colorful Benefits" activity involves over a thousand merchants investing nearly 10 million yuan, covering six major areas: food, accommodation, transportation, tourism, shopping, and entertainment, offering various discount codes with a maximum of 500 yuan in coupons available through the Cloud Flash Payment App [1] - The "Ice and Snow Dual Heaven" activity integrates winter sports and dining consumption, providing an 20% discount for payments made at designated ski resorts and offering hot pot dining coupons to promote the integration of "ice and snow + warm economy" [1] - The "New Year Celebration" focuses on Spring Festival cultural and tourism consumption, distributing nearly 100 yuan worth of discount coupon packages through the Cloud Flash Payment platform, covering various scenarios such as highway service areas, trains, scenic spots, hotels, and bookstores [1]

Core Viewpoint - The article highlights the dedication of Ye Yongjiang, a physical education teacher at the 103rd Regiment School, in promoting ice and snow sports among students and the local community, emphasizing safety and accessibility in ice skating activities [2][3][5][6]. Group 1: Promotion of Ice Sports - Ye Yongjiang has been instrumental in establishing an ice rink at the school, which serves as the main venue for ice and snow sports education and training [2]. - He has personally invested in purchasing over 20 pairs of ice skates for students from low-income families and beginners, ensuring that everyone has access to the sport [3]. - The school has received recognition as a "National Campus Ice and Snow Sports Characteristic School" and has achieved significant success in competitions, including winning 6 gold medals in short track speed skating at the 2025 Autonomous Region Winter Sports Conference [5]. Group 2: Commitment to Safety and Training - Ye Yongjiang prioritizes safety in all training sessions, conducting thorough checks of the ice surface and explaining safety protocols to students before each class [3][5]. - Despite improvements in training conditions, including the acquisition of professional ice maintenance equipment, Ye Yongjiang continues to maintain his routine of being the first to arrive and the last to leave the ice rink [5]. Group 3: Community Engagement - Ye Yongjiang actively participates in community events, leading speed skating demonstrations and offering free lessons to local residents, which has significantly increased participation in winter sports activities [5][6]. - The growth of ice and snow sports has become an important aspect of winter fitness for the community, with participation in events rising from a few individuals to hundreds [5].

Core Viewpoint - Hohhot has launched over 300 winter activities since December 2025, integrating ice and snow sports, cultural experiences, and trendy consumption to enhance cultural tourism and stimulate winter consumption vitality [2][4][6][10][12][26][29][32][34] Group 1 - The activities include a variety of winter sports and cultural experiences aimed at attracting tourists and locals alike [2][4][6] - The initiative is part of a broader strategy to deepen the integration of culture and tourism in Hohhot [10][12][26] - The winter activities are expected to significantly boost local consumption during the winter season [2][4][10] Group 2 - The events are highlighted by the 12th National Mass Ice and Snow Season, which was launched in Hohhot [4] - The activities are designed to create a vibrant winter atmosphere, encouraging participation from the community [6][10][12] - The integration of trendy consumption elements aims to appeal to a younger demographic, enhancing the overall experience [2][4][10]

Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]