今日小雪（2025年11月22日），寒意渐浓，冰雪消费随势升温。《中国冰雪产业发展研究报告 （2025）》显示，我国冰雪产业规模从2015年的2700亿元增长到2024年的9800亿元，预计2025年将达到 10053亿元，突破万亿大关。 冰雪文旅如何点燃消费市场？冰雪产业正经历哪些新变革？本期《财经二十四节气》带你看。 01 小雪启幕新雪季 雪场陆续"开板" 小雪已至，朔风催雪，冰雪经济市场活力涌动。第十五届全国运动会的举办点燃了全民运动热情，体育 活力持续释放，冰雪运动从专业赛场走向大众生活，成为越来越多人的冬季消费选择。《大众冰雪消费 市场研究报告（2024—2025冰雪季）》显示，2024—2025年冰雪季期间，全国居民参加冰雪运动人数达 2.92亿人，参与率为20.61%，冰雪经济的热度正持续攀升。 冰雪季的火爆，从今年提前打响的"开板大战"便可见一斑。新疆可可托海国际滑雪度假区于10月12日正 式开板，较去年提前半个月，开启长达240天的超长雪期。河北张家口崇礼万龙滑雪场、吉林北大湖滑 雪场紧随其后。 这股开板热潮不仅点燃了滑雪热情，更带动冰雪文旅消费释放强劲动能。去哪儿旅行数据显示，新疆可 可托 ...

Core Insights - By 2025, high participation in mass sports will be a significant highlight of the sports market in China, with over 400 million people engaged in outdoor activities [1] Group 1: Trends in Outdoor Sports - New sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are gaining popularity [3] - High participation rates are noted in ice and snow sports, mountain sports, and water sports, with significant interest in marathons, cycling, triathlons, skiing, and rafting [3] - Hiking-related content on social media platforms has seen massive engagement, with hiking notes receiving 16 billion views, and growth rates of 340% for climbing and 250% for bouldering [3] Group 2: Regional Participation - First-tier and new first-tier cities are leading in outdoor sports participation, with second-tier cities rapidly catching up [7] - A trend is observed where the East China region is central, radiating towards North China and Southwest regions, with emerging sports events like pickleball and triathlons gaining traction in county-level areas such as Gaotang, Jiexi, and Dianjiang [7] Group 3: Growth in Sports Equipment - Sales of skiing poles, goggles, shoes, and snowboards have all increased by over 80%, while sales of trail running shoes have doubled [12] - There is a notable increase in demand for trendy sports equipment, leading to a surge in related rental services, with paddleboard rental searches up by over 470% and group purchase orders increasing by over 315% [12]

Core Insights - The tourism sector in Kangding has seen significant growth, with a total of 12.33 million visitors and a revenue of 13.55 billion yuan, marking year-on-year increases of 7.36% and 5.44% respectively [1] Tourism Development - Kangding is focusing on creating a "Four Seasons Kangding" tourism brand to address the seasonal challenges faced by the tourism industry [2] - The city plans to enhance summer offerings with ecological camping and high-altitude hiking, while winter will feature snow sports and wellness products [2] - Kangding aims to integrate its cultural tourism resources by developing various travel routes and hosting events like the Kangding Love Song International Music Festival [2][3] Industrial Growth - Beyond tourism, Kangding is working to develop its industrial sector, particularly in lithium battery production, targeting an annual output value of 1 billion yuan [4] - The city has rich lithium resources, with confirmed lithium oxide reserves of 2.29 million tons, positioning it as a potential leader in lithium production [6] - Kangding is also focusing on clean energy development, with plans to generate 26.14 billion kilowatt-hours of electricity by 2024, contributing to a production value of 6.88 billion yuan [6][7] Ecological Considerations - The city prioritizes ecological protection while pursuing industrial development, aiming for a balance between environmental sustainability and economic growth [6] - Kangding has developed 6.87 million kilowatts of hydropower and plans to expand solar power capacity to 3.4 million kilowatts [7]

Group 1 - The core viewpoint of the news is that China's outdoor sports industry is experiencing significant growth, with over 400 million participants expected by April 2025 [1][2] - The main consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who are generally well-educated [1] - First-tier and new first-tier cities are leading in outdoor sports consumption, with second-tier cities rapidly catching up, indicating a development pattern centered in East China and expanding to North and Southwest China [1] Group 2 - Popular outdoor sports include ice and snow, mountain, and water activities, with specific events like marathons, cycling, triathlons, skiing, and rafting gaining high attention [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9% [1] - By the end of 2024, the total output value of China's bicycle industry is expected to exceed 300 billion yuan, and the annual consumer scale for certified events by the Chinese Athletics Association will reach 16.8 billion yuan, with over 7 million participants [1] Group 3 - As of the end of 2024, there are 171,800 fitness trails in China, totaling 407,600 kilometers [2] - By June 2025, the number of outdoor sports-related enterprises in China is projected to reach 335,000 [2] - The outdoor sports industry is recognized as one of the strongest growth areas within the broader sports industry in China [2]

Group 1 - The core viewpoint of the article highlights the rapid growth of China's outdoor sports industry, with participation exceeding 400 million people by early 2025 [1][2] - The report indicates that the outdoor sports industry is becoming a significant driver of economic growth within the broader sports industry in China [1] - The primary consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who generally have a higher education level [1] Group 2 - The report forecasts that the ice and snow sports industry will reach a total scale of 970 billion yuan in 2024, while the water sports industry is expected to reach 438.6 billion yuan [2] - It is projected that during the 2024-2025 ice and snow season, ski resorts across the country will receive a total of 256 million visitors [2] - By mid-2025, the number of outdoor sports-related enterprises in China is expected to reach 335,000, with approximately 24,000 new registrations in the first half of this year [2]

新闻观察：重构冰雪产业链助力拓展冰雪运动世界版图 北京冬奥会带动我国冰雪运动实现跨越式发展，为冰雪产业的长期稳定增长奠定了坚实的基础。同时我国通过冰雪产业链的不断创新和重 构，也为世界冰雪产业的发展创造了新图景。 央视网消息：16日，《中国冰雪产业发展研究报告（2025）》正式发布。报告显示，2025年我国冰雪产业规模将突破万亿元大关，达到 10053亿元。 报告显示，我国冰雪产业规模从2015年的2700亿元人民币增加到2024年的9800亿元，预计2025年将达到10053亿元。除总规模迅猛扩张 外，冰雪消费也呈现快速提升趋势。2024—2025 冰雪季，居民参与冰雪运动及带动消费规模超1875亿元，同比增长超25%，其中全国滑雪场 消费金额达786.13亿元，滑雪场周边两公里消费金额增长27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 国家体育总局冬季运动管理中心发布的《大众冰雪消费市场研究报告（2024—2025冰雪季）》显示，截至2025年4月，我国拥有室内滑雪 场79个，比上一年度增长20个，增幅达到了33.9%，且仍有16个在建。数据显示，室内滑雪场凭借不受季节和地域限制的优势，成为冰雪 ...

（文章来源：央视新闻） 主论坛现场，冬博会年度成果《中国冰雪产业发展研究报告（2025）》正式发布。报告显示，我国冰雪 产业规模从2015年的2700亿元人民币增加到2024年的9800亿元，预计2025年将突破万亿元大关，达到 10053亿元。除总规模迅猛扩张外，冰雪消费也呈现快速提升趋势。2024年-2025年冰雪季，居民参与冰 雪运动及带动消费规模超1875亿元，同比增长超25%；全国滑雪场消费金额达786.13亿元，滑雪场周边 两公里消费金额增长27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 除了对国内外冰雪产业进行分析研究、交流探讨，冬博会现场还设置了冬季及高山技术、国家组团展 区、国内冰雪经济集聚区、冰雪个人装备、冰雪院校及产业服务等展览展示区域，展览总面积近2万平 方米，吸引了来自中国、奥地利、意大利、日本等国家的众多知名冰雪品牌在京参展，展览将一直持续 至10月19日。 今天（10月16日），《中国冰雪产业发展研究报告（2025）》在2025国际冬季运动博览会主论坛上正式 发布。报告显示，2025年我国冰雪产业规模将突破万亿元大关，达到10053亿元。未来，在第十五届全 国冬季运动会 ...

Group 1: Tourism in Guizhou - The Xijiang Qianhu Miao Village in Guizhou's Southeast Guizhou Prefecture is experiencing a peak tourist season, attracting many elderly travelers to experience unique Miao culture [1] - Since the beginning of autumn, over 20 cultural activities have been organized in Xijiang Qianhu Miao Village, including Miao-style photography services, which have drawn numerous visitors [6] - From August 1 to September 16, the Xijiang Qianhu Miao Village received a total of 1.4166 million visitors [9] Group 2: Tourism in Inner Mongolia - Inner Mongolia's Hulunbuir has launched eight themed tourism routes and various travel products to attract visitors as the autumn season begins [10] - A series of tourism-themed activities have been held in the Ewenki Autonomous Banner, showcasing historical culture, ecological sightseeing, and intangible cultural heritage [13] - The designed routes include photography, culinary self-driving tours, ice sports, and folk experiences, promoting the local cultural tourism market [15] Group 3: Tourism in Xiamen - In Xiamen, the prices for flights and hotels have decreased significantly ahead of the double holiday, making it an attractive time for travelers to visit [17] - Since September, domestic flight prices from Xiamen have dropped by an average of 40%, with some international flights seeing a 30% reduction [19] - The combination of the National Day and Mid-Autumn Festival this year has resulted in an 8-day holiday, increasing the popularity of long-distance domestic and international travel [19]

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at advancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document plans to enhance the supply of outdoor and ice sports, with a new development plan for outdoor sports and continued implementation of nationwide ice and snow consumption measures [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including pilot programs for promoting sports consumption and event economies [2]. - It includes financial incentives for service providers in the sports consumption sector, such as interest subsidies for loans and local initiatives like sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the quality of sports enterprises [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3]. Group 4: Regulatory Measures - The document suggests implementing real-name ticketing for sports events and cracking down on ticket scalping to protect consumer interests [3].

Core Viewpoint - The State Council has issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development of the sports industry, with a target of exceeding 7 trillion yuan in total scale by 2030 [1] Group 1: Expanding Sports Product Supply - The opinion emphasizes expanding the supply of sports products through various measures, with five out of twenty initiatives focused on this area [2] - Sports events are highlighted as a key component of sports product supply, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [2] - The opinion proposes policies to develop event economies, establish a multi-level event system, and encourage the hosting of regional sports events to enrich sports activities [2] Group 2: Outdoor and Ice Sports Development - The opinion includes plans for a new round of outdoor sports industry development, leveraging local natural resources for differentiated development in various outdoor sports [3] - By the end of 2024, the country aims to have 171,800 fitness trails and 914 ski resorts, enhancing the scale and global influence of the outdoor sports industry [3] Group 3: Stimulating Sports Consumption Demand - The opinion outlines measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4] - In Henan province, 13 million yuan has been allocated for sports consumption vouchers, which historically have a leverage effect of approximately 1:4 on consumption [4] Group 4: Strengthening Sports Enterprises - The opinion aims to strengthen sports enterprises by implementing policies to support private sector investment and enhance the quality of sports enterprises [6] - Financial support measures are outlined, including optimizing financing services and encouraging sports enterprises to go public or refinance [6] Group 5: Consumer Protection in Sports - The opinion suggests exploring a prepayment fund custody model for sports consumption to mitigate risks associated with prepaid services [7] - It also calls for the implementation of real-name ticketing for sports events to combat ticket scalping [7]