Investment Rating - The report maintains a "Strong Buy" rating for the company [3][7]. Core Views - The company's Q2 2025 financial results slightly exceeded expectations, with revenue of 14.83 billion yuan, representing a year-on-year growth of 16.2%, and a NON-GAAP net profit of 5.01 billion yuan, up 0.5% [1][7]. - Domestic travel demand has steadily released since Q2 2025, and the inbound and international business continues to show high growth, supported by optimized marketing expenses and effective personnel cost control [1][7]. - The new large share buyback authorization has effectively boosted market confidence, and the outbound and international business is expected to be a core growth driver in the long term [1][7]. Financial Performance Summary - For the fiscal year 2023, the company is projected to achieve a main revenue of 44.51 billion yuan, with a year-on-year growth of 122% [2][9]. - The net profit attributable to shareholders is expected to reach 9.92 billion yuan, reflecting a significant year-on-year increase of 632% [2][9]. - The adjusted EPS for 2025 is estimated at 27.35 yuan, with a PE ratio of 18.5 [2][10]. Business Segment Performance - Revenue from accommodation bookings, transportation tickets, vacation travel, business travel management, and other services for Q2 2025 was 6.23 billion, 5.40 billion, 1.08 billion, 690 million, and 1.47 billion yuan respectively, with year-on-year changes of +21.2%, +10.8%, +5.3%, +9.3%, and +31.0% [7]. - The overall gross margin for the period was 81.0%, a slight decrease of 0.9 percentage points, primarily due to the increasing proportion of lower-margin international business [7]. Market Outlook - The report indicates that the outbound and international business is expected to continue driving growth, with international OTA platform bookings increasing by over 60% year-on-year and inbound tourism bookings more than doubling [1][7]. - The company has approved a new share buyback plan with a total repurchase scale not exceeding 5 billion USD, which, along with dividends, is expected to provide continuous investment returns to shareholders [1][7].