Core Viewpoint - Ctrip Group's stock price has experienced a decline of over 6%, currently down 4.17% at HKD 552.5, with a trading volume of HKD 1.316 billion, following travel advisories against visiting Japan [1] Group 1: Market Reaction - Ctrip's stock fell sharply after the Chinese government issued warnings to citizens to avoid travel to Japan, leading to a significant number of hotel cancellations [1] - The company's customer service indicated that they are actively managing cancellations and assisting customers with refunds, with some hotels agreeing to free cancellations [1] Group 2: Business Performance - Goldman Sachs reported that Ctrip's outbound travel business is normalizing, with a year-on-year growth of 14-15%, slightly above the company's guidance of 10-20% [1] - According to Guotai Junan Securities, Ctrip is benefiting from economies of scale in R&D and management expenses, with adjusted profit margins on an upward trajectory [1] - Profitability is expected to improve further with the anticipated earnings recovery of Trip.com [1]

Investment Rating - The report maintains a "Strong Buy" rating for the company [4]. Core Views - The company reported Q1 2025 revenue of 13.83 billion yuan, a year-on-year increase of 16.2%, and a NON-GAAP net profit of 4.19 billion yuan, up 3.3%, both slightly exceeding market expectations. Domestic leisure travel demand has shown steady improvement, while outbound and international business continues to grow significantly, supported by optimized overseas marketing expenses [1][8]. - The long-term outlook remains positive due to the vast growth potential in overseas markets, with expectations of continued performance improvement as international operations mature and profitability enhances [1][8]. Financial Data and Valuation - Revenue projections for the company are as follows: - 2023: 44.51 billion yuan - 2024: 53.29 billion yuan (+20%) - 2025E: 61.81 billion yuan (+16%) - 2026E: 70.80 billion yuan (+15%) - 2027E: 80.91 billion yuan (+14%) [3][11]. - The company’s net profit is projected to grow significantly, with estimates of 9.92 billion yuan in 2023, reaching 23.99 billion yuan by 2027, reflecting a compound annual growth rate of 13% [3][11]. - The adjusted earnings per share (EPS) are expected to increase from 19.11 yuan in 2023 to 37.56 yuan in 2027 [3][11]. - The company’s price-to-earnings (PE) ratio is projected to decrease from 24.2 in 2023 to 12.3 in 2027, indicating improving valuation metrics over time [3][12]. Business Performance - The company’s revenue breakdown for Q1 2025 includes: - Accommodation bookings: 5.54 billion yuan (+23.2%) - Transportation ticketing: 5.42 billion yuan (+8.4%) - Travel vacation: 0.95 billion yuan (+7.2%) - Business travel management: 0.57 billion yuan (+12.1%) - Other businesses: 1.37 billion yuan (+33.0%) [8]. - The overall gross margin for the reporting period was 80.4%, slightly down by 0.8 percentage points, while the operating profit margin (OPM) was 29.2%, exceeding the expected 27.5% [8]. Market Outlook - The company’s outbound and international business continues to show high growth, with outbound hotel and flight bookings exceeding 120% of pre-pandemic levels, and international OTA platform bookings increasing by over 60% year-on-year [8]. - The report anticipates a 15%-20% growth in outbound business for 2025, driven by high-margin outbound operations [8].