Core Insights - The report indicates a significant increase in travel demand during the New Year holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - The report highlights a dual trend of short-distance travel within core city clusters and long-distance travel between northern and southern regions, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - There is a noticeable trend towards higher quality travel experiences, with increased bookings for high-end hotels, boutique homestays, and customized small group tours [1] Travel Trends - The report shows that short-distance micro-vacations in city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta are thriving, alongside long-distance travel to popular winter destinations [1] - Unique cross-year experiences are emerging, with a rise in interest for lesser-known scenic spots featuring diverse New Year celebrations, such as light shows and cultural performances [2] - Mountain tourism is gaining popularity, with significant increases in hotel bookings at mountain resorts for New Year blessings, reflecting a trend towards spiritual and nature-based travel [4] Cultural and Entertainment Influences - The report notes a surge in interest for intangible cultural heritage tourism, with an 85% increase in searches and bookings for related experiences during the New Year holiday [5] - Concerts by popular artists in cities like Guangzhou and Wuhan are attracting large crowds, leading to increased hotel bookings in those areas [7] Winter and Snow Tourism - Ice and snow tourism remains a dominant theme, with approximately 40% of the top 20 domestic travel routes during the New Year holiday focused on winter destinations [8] - The report highlights the popularity of Harbin Ice and Snow World, with a 45% increase in bookings for one-day tours [8] - The opening of new ski resorts, such as the Changchun Wanda Ski Resort, has also seen a significant influx of visitors, with occupancy rates rising by 50% compared to the previous year [10] International Travel Trends - The report indicates a marked increase in outbound travel during the New Year holiday, with popular destinations including Singapore, South Korea, and Turkey, driven by the "please 3 days off for 8" trend [12][14] - There is a growing interest in diverse and personalized travel experiences, with emerging destinations like Serbia and Georgia gaining traction among travelers [16] - The report emphasizes that younger travelers and families are the primary demographic for outbound tourism, willing to pay a premium for detailed itineraries and immersive experiences [12]