Core Viewpoint - The outbound tourism market in China is experiencing significant recovery, particularly in Southeast Asia, which is projected to attract 120 million international tourists and generate over $350 billion in tourism revenue by 2025, accounting for 8.5% of the region's GDP [2][3]. Group 1: Market Dynamics - Southeast Asia is becoming a primary destination for middle-class families in China, driven by its unique tourism resources and potential for hotel industry growth [3]. - The recovery of the outbound tourism market is supported by various platforms reporting a substantial increase in overseas travel product bookings [2]. Group 2: Company Strategy - Jinjiang Hotels has accelerated its expansion into Southeast Asia, signing a management agreement with RJJ Hotels to establish over 180 hotels in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines within five years [5][7]. - The company aims to build a localized team and adapt its brands to local markets while maintaining consistent quality standards [10][11]. Group 3: Operational Approach - Jinjiang's new "2.0 version" of going abroad emphasizes deep integration with local markets, focusing on sustainable business practices and long-term partnerships [9][10]. - The company is building a mixed team of 20% Chinese and 80% local staff to enhance communication and market understanding, which is crucial for successful overseas operations [13]. Group 4: Competitive Advantages - Jinjiang's robust supply chain system supports its international expansion, providing comprehensive procurement services to over 17,000 hotels globally [18][20]. - The company leverages its experience from managing the Hilton Garden Inn brand in China to effectively localize foreign brands in Southeast Asia [23][24]. - Jinjiang benefits from favorable government relations and trade agreements, enhancing its operational capabilities in the region [26]. Group 5: Future Outlook - The company is focused on quality over rapid expansion, prioritizing the establishment of high-quality initial projects before scaling up [30]. - Jinjiang's digital transformation efforts, including the unification of management systems across 10,000 hotels, position it for efficient operations and consistent service delivery in international markets [35].