手握全球最多门店，海外业务却连续五年亏损超23亿——锦江国际正带着这组矛盾数据叩响港交所大门。 2024年6月29日，锦江国际集团正式向港交所递交上市申请。一旦上市成功，这家中国规模最大的酒店集团将成为国内首个同时在 A 股和港股挂牌的酒店企 业。 锦江国际，一个对普通消费者来说略显陌生的名字，但它旗下的霓虹招牌却几乎无处不在——锦江之星、麗枫、喆啡、维也纳、希尔顿欢朋，从快捷酒店到 中高端市场，这些品牌构成了中国人出行住宿的日常选择。 从海外业务来看，截至去年末，锦江国际的触角已延伸至全球55个国家和地区，仅在法国就拥有773家酒店，在欧洲、亚洲、美洲和非洲另有近400家门店。 锦江国际的出海路径颇具代表性，同时此次赴港募集的资金也将主要投向海外扩张、债务优化和运营资金补充。业内有人认为，锦江国际的赴港上市动作不 仅是锦江自身国际化战略的一部分，更可能成为国内酒店集团掀起港股上市潮的信号。因此，我们试图将锦江国际作为一个赴港募资的样本，解析港股资本 如何激活其海外版图。 靠并购狂奔的10年 锦江酒店的源头可追溯至1935年上海长乐路的一家川菜馆。 1994年登陆 A 股时，它还只是区域性酒店企业。最早的出海 ...

Core Viewpoint - The article discusses the recent move by Jin Jiang Hotels to pursue a secondary listing on the Hong Kong Stock Exchange amid declining financial performance despite aggressive expansion efforts. The company faces challenges in converting its extensive hotel network into sustainable profits and revitalizing its overseas assets, which have been underperforming [2][4][10]. Group 1: Company Overview - Jin Jiang Hotels is the largest hotel group globally, with a presence in 13416 operating hotels and over 1.29 million rooms, ranking second worldwide [8]. - The company has been expanding rapidly, opening 1515 new hotels last year and 97 in the first quarter of this year, bringing the total to 13513 hotels [9]. - Despite the growth in scale, Jin Jiang Hotels has experienced a decline in revenue and net profit, with 2024 revenue at 14.06 billion RMB, down 4% year-on-year, and net profit down 9.06% to 911 million RMB [10][11]. Group 2: Market Challenges - The hotel industry in China is facing oversupply, with over 370,000 hotels and a net increase of nearly 30,000 hotels, leading to intense competition and price wars [13]. - Key performance indicators for Jin Jiang Hotels have declined, with RevPAR at 157.47 RMB (down 5.78%), ADR at 240.67 RMB (down 11.19 RMB), and occupancy rate at 65.43% [13][14]. - The company plans to continue its expansion strategy, targeting lower-tier cities and aiming to open an additional 1300 hotels this year [15]. Group 3: International Expansion and Financial Performance - Jin Jiang Hotels has been expanding internationally since acquiring the Louvre Hotels Group in 2015, with overseas revenue contributing 42.56 billion RMB (30.8% of total revenue) in 2024 [16]. - The overseas hotel business has a higher gross margin of 41.9% compared to 36.9% for domestic operations, indicating better profitability potential [16]. - However, the overseas operations have faced losses, with the Louvre Group reporting a net loss of 10.79 million euros despite expectations from the Paris Olympics [17][19]. Group 4: Future Outlook - The company aims to use the funds raised from the Hong Kong IPO to strengthen and expand its overseas business, repay bank loans, and supplement working capital [22]. - There are concerns about the sustainability of Jin Jiang's overseas strategy, as it must prove that its expansion can lead to self-sustaining profitability rather than relying on external funding [23].

"酒店巨无霸"锦江酒店（600754.SH）近日正式递交招股书，推动"A+H"上市进程加速。 公司表示，募资将主要用于海外酒店的新建及升级改造、数字化转型、偿还银行贷款及补充营运资金。 其中，偿还贷款等用途的首要目的，或指向为化解海外业务的负债与亏损压力。 作为锦江酒店的核定出海资产，法国卢浮集团截至2024年底运营酒店1168家，贡献营收5.56亿欧元。 受国际环境变化、欧洲经济放缓及市场竞争加剧影响，卢浮集团自2020年起就陷入持续亏损，至2024年 底累亏金额超2.1亿欧元。 至2024年9月底，卢浮集团银行贷款总额达1.8亿欧元，关联方贷款4.1亿欧元，资产负债率超过70%。 2024年底，锦江酒店宣布合作马来西亚酒管集团RIYAZ，推进锦江都城、暻阁、非繁云居、麗枫、锦江 之星五个品牌落地东南亚市场。 RIYAZ集团负责上述品牌在马来西亚、印度尼西亚、越南、老挝、柬埔寨、菲律宾6个国家的项目开 发、筹建支持及运营管理工作。 高企的财务杠杆叠加海外融资成本上升，使得该业务板块长期依赖集团资金支持。 2024年4月，锦江酒店向卢浮集团增资23.5亿元。 此外年内两度向卢浮集团提供借新还旧担保，新增担保金 ...

Group 1 - The core viewpoint of the article is that Jinjiang Hotels plans to launch an H-share issuance to enhance its global strategy and improve governance transparency, with funds aimed at expanding overseas operations, repaying bank loans, and supplementing working capital [1] - The planned H-share issuance will not exceed 15% of the total share capital post-issuance, with the final scale and ratio to be determined by the board of directors based on market conditions and regulatory approvals [1] - The company is in the early stages of this listing plan and will consider the interests of existing shareholders before proceeding within 24 months after shareholder approval [1] Group 2 - Jinjiang Hotels has entered a substantial phase of international expansion, particularly focusing on the Southeast Asian market, with plans to collaborate with Malaysian hotel management group RIYAZ to introduce five brands [2] - The company's overseas hotel operations have shown significant recovery, with RevPAR reaching 112.27% of 2019 levels in 2024, reflecting a 0.35% increase from 2023 [2] - In 2024, the company reported a decline in revenue from its overseas limited-service hotel business, with a revenue of €55.607 million, down 1.80% year-on-year, and a net loss of €5.689 million, which increased by €339,000 compared to the previous year [2] Group 3 - The company aims to optimize the capital structure of the French Louvre Group through the upcoming fundraising, which will also support cost control and financial optimization measures [3] - The Louvre Hotels Group operates several well-known brands, including Tulip Lodging, Kyriad, Campanile, and Golden Tulip, and has plans for further international brand expansion [3] - The trend of A-share companies pursuing H-share listings has been increasing, with several companies initiating H-share plans driven by internationalization strategies and financing efficiency [3]