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本申請版本為草擬本，其內所載資訊並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣 下知悉、接納並向上海錦江國際酒店股份有限公司（「本公司」，連同其附屬公司統稱「本集團」）、本公司 的獨家保薦人、整體協調人、顧問及包銷團成員表示同意： 本申請版本不會向於美國的人士刊發或分發，當中所述證券並無亦不會根據1933年美國證券法登記，且 在根據1933年美國證券法辦理登記手續或取得豁免前不得於美國發售或出售。不會於美國公開發售證券。 香港聯合交易所有限公司及證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或完整 性亦不發表任何聲明，並明確表示概不就因本申請版本全部或任何部分內容而產生或依賴該等內容而引致 的任何損失承擔任何責任。 Shanghai Jin Jiang International Hotels Co., Ltd. 上海錦江國際酒店股份有限公司 （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）及證券及期貨事務監察委員會（「證監會」）的要求 而刊發，僅用作提供資訊予香港公眾人士。 本申請版本及當中所載資料均不構成於美國 ...

Core Viewpoint - Jinjiang Hotels, despite being the largest hotel group globally, struggles with profitability due to its over-reliance on an expansion model that has led to path dependence and internal inefficiencies [3][6][18] Industry Overview - The chain rate of hotels in China is projected to reach 40.1% by 2024, with the mid-to-high-end market driving industry growth, but competition is intensifying, increasing profitability pressure on leading companies [3] - The shift in consumer preferences from mere accommodation to quality experiences and personalized services is reshaping the hotel industry, emphasizing the need for brand uniqueness and service standardization [5] Company Performance - Jinjiang Hotels operates 13,400 hotels with 1.29 million rooms, yet its net profit is less than 30% of Huazhu's and only 70% of Atour's, highlighting a significant imbalance between scale and efficiency [3][5] - The average room price for Jinjiang Hotels fell to 244.3 yuan in 2024, lower than some budget hotels, indicating a decline in pricing power and profitability [12] Expansion Strategy - Jinjiang's expansion strategy has been characterized by a "merger and acquisition + franchise" model, which has led to a fragmented brand structure with 43 brands, complicating management and diluting brand identity [7][8] - The company has a high franchise ratio of over 94%, which, while expanding its market presence, has resulted in challenges in maintaining service quality and brand consistency [8][11] Challenges and Internal Issues - The lack of effective brand integration post-acquisition has led to internal competition among its brands, resulting in price wars and reduced profitability [9][12] - Complaints regarding service quality have surged, with 4,446 complaints reported in a year, reflecting operational challenges within its franchise model [13] Strategic Adjustments - In response to ongoing challenges, Jinjiang has introduced the "12+3+1" brand strategy, focusing on consolidating resources around key brands to address internal competition and inefficiencies [15][16] - The company aims to enhance its operational management and member engagement to leverage its large customer base of 200 million members, which has not yet translated into competitive advantages [14][16] Future Outlook - The hotel industry in China continues to evolve, with opportunities for Jinjiang to improve its net profit margins, which are currently only 28% of Huazhu's and 45% of Atour's [16] - The success of Jinjiang's strategic adjustments will depend on its ability to streamline its brand portfolio and enhance operational control over its franchise network [17][19]

Summary of Hotel Industry Conference Call Industry Overview - The hotel industry is experiencing an upward trend driven by supply-demand dynamics and structural optimization, with a significant mismatch in supply and demand in 2023 due to a post-pandemic demand surge while supply lagged behind, leading to increased Average Daily Rates (ADR) [1][2] - The chain hotel rate in China is approximately 40%, lower than over 70% in the U.S., indicating potential for growth in the chain hotel segment, particularly in the economy sector [1][10] Key Insights - **Supply and Demand Dynamics**: The pandemic caused a significant reduction in hotel supply, with recovery to pre-pandemic levels only occurring in 2023 and 2024. The mismatch in supply and demand has led to a notable increase in ADR, attracting single hotels back into the market, which disrupts the chain rate [2][4] - **Challenges Facing the Industry**: The hotel industry faces challenges such as oversupply, deteriorating operations, and intense competition. Single hotels are heavily reliant on Online Travel Agencies (OTAs) for customer acquisition, facing high commission rates, while large chain hotels are reducing dependence on OTAs through proprietary channels [5][6][8] - **Investor Sentiment**: Despite low returns, investors are attracted to the hotel industry due to stable cash flows, reasonable payback periods (5-6 years, with some regions achieving 4 years), and opportunities for property transformation [5][9] Performance of Major Brands - **Huazhu Group**: The group operates approximately 11,000 to 12,000 stores, with improvements in RevPAR for its economy brands (Hanting, Haiyou) and mid-to-high-end brand (Quanjing) in Q4 2026. However, most other brands have not shown recovery, indicating that the recovery is not widespread across the industry [12][14] - **Investment Returns**: There are significant differences in returns when investing in different hotel brands. For instance, Quanjing has shown higher premiums compared to Jinjiang's Vienna brand, which has performed poorly [13] Future Trends and Recommendations - **Chain Rate Trends**: The chain rate is expected to continue growing, particularly in the luxury and mid-to-high-end segments, while the economy segment may see a decline due to the influx of single hotels [4][9] - **Impact of Policy Changes**: Upcoming policy changes, such as the potential expansion of holiday systems, are expected to positively impact travel and hotel demand, creating more opportunities for the industry [17] - **Recommendations for Investors**: Focus on large chain brands like Huazhu, which have shown strong growth potential. However, due to Huazhu not being available on the Hong Kong Stock Connect, investors are recommended to consider Shoulv, which is showing positive trends [18][19] Conclusion - The hotel industry is in a stabilization phase, with signs of recovery in select brands. However, the overall recovery is not expected to be uniform across the industry, and competition is likely to intensify as single hotels engage in price wars. Investors should prioritize large chain brands with strong growth momentum for future investments [20]

Core Viewpoint - The announcement of 7 Days Inn's expansion into the Southeast Asian market marks a significant step for Jinjiang Hotels (China) in its overseas strategy, following the earlier expansion of its other brands in Malaysia [1][3]. Group 1: Expansion Strategy - Jinjiang Hotels (China) will independently manage the development, construction, and operation of 7 Days Inn in Southeast Asia, indicating a solid commitment to local market penetration [3]. - The initial phase includes signing intentions for 10 projects, primarily located in key cities and popular tourist destinations in Malaysia, such as Kuala Lumpur and Penang [5]. Group 2: Market Potential - The Southeast Asian region presents a strong demand for high-quality, standardized accommodation products due to its large tourism base and increasing business interactions [7]. - 7 Days Inn aims to target the economic hotel market in Southeast Asia, complementing the previously launched Jinjiang Inn brand, leveraging established business models and operational efficiencies [7]. Group 3: Localization and Adaptation - The company plans to adapt its hotel offerings to meet local demands, cultural characteristics, and consumer preferences, enhancing brand appeal and competitiveness in the region [8]. - 7 Days Inn will integrate operational experiences and digital service capabilities from the Chinese market with local needs to create a quality hotel solution [8]. Group 4: Operational Model - The overseas expansion of 7 Days Inn represents the export of a mature business model and operational standards refined in the Chinese market, providing a robust foundation for rapid replication and growth abroad [9]. - As the overseas brand portfolio expands, Jinjiang Hotels (China) is expected to enhance its comparative advantages in the Southeast Asian market, leading to significant improvements in both development quality and efficiency [9].

Core Insights - Chinese hotel operators are expanding into Southeast Asia to meet the growing outbound tourism demand from China [1][2] - Southeast Asia is a popular travel destination for Chinese tourists, with countries like Thailand, Malaysia, and Singapore ranking high among preferred destinations [1] - The region is expected to attract over 120 million international tourists in 2025, with tourism revenue projected to exceed $350 billion [1] Group 1: Market Expansion - Jinjiang Hotels (China) is targeting Southeast Asia as a key market for its second growth curve, with plans to expand its 7 Days Inn brand [2][5] - The company has signed intentions for 10 projects in Malaysia, focusing on major cities and popular tourist areas [4] - Jinjiang Hotels aims to establish a self-circulating management system for development, construction, and operation in Southeast Asia [5] Group 2: Strategic Approach - The company is adopting a "light asset entry + localized deep cultivation" strategy for its overseas expansion [5] - Jinjiang Hotels has deployed management teams to key markets such as Malaysia, Indonesia, and Vietnam to enhance local operations [4][5] - The brand is building a diverse portfolio that includes high-end to budget options, catering to various traveler segments [5] Group 3: Market Impact - The expansion of Jinjiang Hotels is expected to enrich the hotel supply in emerging cities in Southeast Asia [5] - The loyalty program coverage is anticipated to expand, providing more reasons for diverse traveler groups to explore new destinations in the region [5]

Core Insights - Huazhu Group's brand, Qianxi, is accelerating its expansion in Southeast Asia, with recent signings in Kuala Lumpur and Phnom Penh, marking a significant step in its overseas strategy [1][2] - The Southeast Asian market is becoming a testing ground for domestic hotel brands seeking global presence, driven by increasing business travel and tourism from China [5][6] Group 1: Qianxi's Southeast Asia Expansion - Qianxi has signed three new hotels in Southeast Asia, with locations in Kuala Lumpur and Phnom Penh, targeting business and leisure travelers [1][2] - The Kuala Lumpur hotel will feature 101 rooms and is set to open in Q4 2026, while the Phnom Penh hotel aims to become a benchmark in the CBD area, opening in Q2 2026 [2] - The strategy involves analyzing local market trends and consumer demands, indicating a shift from mere acquisitions to a more nuanced approach in overseas expansion [2] Group 2: Market Dynamics and Opportunities - The Southeast Asian tourism landscape is changing, with Vietnam becoming the top destination for Chinese tourists, receiving 3.5 million visitors in 2025, a 44% increase [5] - Recent visa policies in Southeast Asia have facilitated travel for Chinese tourists, enhancing the potential customer base for Qianxi hotels [6] - The growing demand for quality accommodations is driven by a young population, with over 50% under 30 years old, and a rapidly expanding middle class [7][8] Group 3: Competitive Landscape and Strategic Approaches - Domestic hotel groups are increasingly looking to Southeast Asia as a new growth market amid intense competition in the domestic market [9][15] - The first wave of expansion involved partnerships and franchise models, while the current phase sees more direct investments and brand establishment [9][10] - Companies like Jinjiang and Huazhu are diversifying their brand offerings and leveraging local partnerships to enhance their market presence [11][12] Group 4: Technological and Operational Innovations - The integration of digital systems and localized operations is becoming a competitive advantage for hotel groups entering Southeast Asia [14] - Huazhu's establishment of a global headquarters in Singapore aims to streamline operations and adapt to local market needs [3] - The focus on a robust membership system and localized marketing strategies is essential for building brand recognition and customer loyalty in new markets [13][15]

Core Viewpoint - The outbound tourism market in China is experiencing significant recovery, particularly in Southeast Asia, which is projected to attract 120 million international tourists and generate over $350 billion in tourism revenue by 2025, accounting for 8.5% of the region's GDP [2][3]. Group 1: Market Dynamics - Southeast Asia is becoming a primary destination for middle-class families in China, driven by its unique tourism resources and potential for hotel industry growth [3]. - The recovery of the outbound tourism market is supported by various platforms reporting a substantial increase in overseas travel product bookings [2]. Group 2: Company Strategy - Jinjiang Hotels has accelerated its expansion into Southeast Asia, signing a management agreement with RJJ Hotels to establish over 180 hotels in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines within five years [5][7]. - The company aims to build a localized team and adapt its brands to local markets while maintaining consistent quality standards [10][11]. Group 3: Operational Approach - Jinjiang's new "2.0 version" of going abroad emphasizes deep integration with local markets, focusing on sustainable business practices and long-term partnerships [9][10]. - The company is building a mixed team of 20% Chinese and 80% local staff to enhance communication and market understanding, which is crucial for successful overseas operations [13]. Group 4: Competitive Advantages - Jinjiang's robust supply chain system supports its international expansion, providing comprehensive procurement services to over 17,000 hotels globally [18][20]. - The company leverages its experience from managing the Hilton Garden Inn brand in China to effectively localize foreign brands in Southeast Asia [23][24]. - Jinjiang benefits from favorable government relations and trade agreements, enhancing its operational capabilities in the region [26]. Group 5: Future Outlook - The company is focused on quality over rapid expansion, prioritizing the establishment of high-quality initial projects before scaling up [30]. - Jinjiang's digital transformation efforts, including the unification of management systems across 10,000 hotels, position it for efficient operations and consistent service delivery in international markets [35].

Core Insights - The strategic partnership between Jin Jiang Hotels (China) and Malaysian hotel management group RIYAZ marks a significant milestone for Chinese hotel brands expanding internationally [1] - The collaboration aims to develop over 180 hotel projects in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines over the next five years [1] Group 1 - Jin Jiang Hotels celebrates its 90th anniversary with the signing of a strategic cooperation agreement in Kuala Lumpur [1] - A new hotel management company, RJJ Hotels, has been established specifically for this partnership [1] - The agreement includes a management license for Jin Jiang's five brands: Jin Jiang Metropolo, Lavande, Jin Jiang Inn, Jinhui, and Cloud Residence [1] Group 2 - RJJ Hotels will oversee the development, construction support, and operational management of the hotel projects in the six targeted countries [1] - The partnership aims to ensure high-quality implementation of new hotel projects through collaboration with Jin Jiang's stationed teams [1]

Core Viewpoint - Jinjiang Hotels reported a strong performance in the first half of 2025, with operating revenue of 6.526 billion yuan and a net profit of 409 million yuan, reflecting a year-on-year growth of 5.17%, despite a decline in net profit attributable to the parent company due to the absence of non-recurring gains from asset disposals in the previous year [1][2] Group 1: Financial Performance - The company achieved operating revenue of 6.526 billion yuan in the first half of 2025, with a net profit of 409 million yuan, marking a 5.17% increase year-on-year [1] - The decline in net profit attributable to the parent company was due to the absence of non-recurring gains from the sale of assets in the previous year, which had generated 459 million yuan [1] Group 2: Operational Efficiency and Management - Jinjiang Hotels streamlined its management structure from "7 major centers and 37 departments" to "13 departments and 2 business units," enhancing management efficiency and reducing management costs, with the management expense ratio dropping to 15.62%, a decrease of 2.66 percentage points year-on-year [2] - The company focused on brand development, with 86% of new hotel openings in the domestic limited-service hotel segment coming from its main brands, an increase of approximately 3 percentage points from the previous year [2] Group 3: Customer Engagement and Membership - The company enhanced its central client operations, with a 15% year-on-year increase in order night volume from central clients, contributing to revenue growth and risk resilience [3] - The "Jinjiang Hui" membership program surpassed 200 million members, with a central booking rate increase of 11.36 percentage points from January to June, and membership contribution rate exceeding 70% [3] Group 4: Digital Transformation - Jinjiang Hotels is building an efficient digital operation system through three core initiatives: integrating a "three-platform" system for brand, membership, and supply chain management, achieving unified membership systems, and promoting business-financial integration for improved operational efficiency [4] Group 5: Global Expansion Strategy - The company is accelerating its global expansion, focusing on Southeast Asia and Europe, with plans to develop over 180 hotel projects in collaboration with RJJ Hotels in countries like Malaysia, Indonesia, and Vietnam [5][6] - In Europe, Jinjiang Hotels is revitalizing its operations by focusing on core business development and asset upgrades, with 14 renovated hotels showing significant improvements in revenue and customer satisfaction [7] Group 6: Future Outlook - Jinjiang Hotels aims to strengthen its industry leadership through internal reforms and global expansion, contributing to the international influence of Chinese service brands and supporting high-quality economic development in China [7]