Core Insights - The 27th China International Building and Decoration Fair (Guangzhou) is set to take place from July 8-11, 2025, with over 2,000 enterprises and more than 200,000 professional visitors expected to attend, highlighting the significance of the event in the home furnishing industry [1][3] - The home furnishing and construction industry is experiencing a dichotomy, with traditional companies facing declining sales and profits, while cross-industry players are thriving, indicating a shift in market dynamics [3][4] - Major companies are transitioning towards an "ecosystem" approach, integrating various products and services to redefine home living scenarios, as evidenced by the strategic shifts of leading firms [4][6] Industry Trends - The furniture industry has seen a continuous decline in revenue and profits, with a 27.9% drop in total profits and an 8.2% decrease in exports from January to May 2025 [3] - The Guangzhou Fair is adapting to these changes by restructuring its exhibition categories into three major ecosystems: indoor space, doors and windows, and material intelligence, reflecting a trend towards ecological integration [4][6] - The introduction of new exhibitors, including major tech companies like Huawei and Hisense, signifies the merging of home furnishing, home appliances, and home decoration sectors [6] Strategic Shifts - The fair emphasizes the importance of creating a "value network" by bringing together diverse ecosystems and national brands, which enhances collaborative value and promotes systemic solutions over individual product competition [8] - The "channel revolution" is shifting from a focus on attracting traffic to retaining it, with the fair implementing strategies to better understand and meet the needs of exhibitors and visitors [10][12] - The "global link" initiative anticipates a significant increase in overseas professional visitors, indicating a shift towards international market engagement as a necessity for growth [12] Future Directions - The industry is encouraged to adopt an ecological survival strategy, integrating various services and products to build competitive advantages [14][16] - The concept of "channel as service" is emerging, where the competition will focus on service capabilities rather than just location and space [16] - The fair's introduction of innovative themes such as smart appliances and high-end materials aims to lead the industry into new growth areas [16][17]