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特斯拉终于着急了
虎嗅APP· 2025-05-21 13:44
Core Viewpoint - Tesla is undergoing a significant transformation from an automotive manufacturer to an artificial intelligence company, facing challenges in both its automotive sales and the development of its AI-related business [5][15][30]. Group 1: Financial Performance - Tesla reported its worst quarterly results, with net profit plummeting by 71% and automotive revenue dropping by 20% year-on-year, leading to a state of substantial losses [3][14]. - The company's market value has seen a significant decline, with $500 billion evaporating during a quarter of poor performance [3][14]. - In 2024, Tesla's total vehicle deliveries are expected to decline by 1%, with revenue growth stagnating at just 1% year-on-year, highlighting the difficulties in transitioning from automotive to AI [15][26]. Group 2: Transition Challenges - The transition period for Tesla has been marked by "growing pains," as the company attempts to shift its focus from automotive production to AI and software capabilities [5][6]. - Despite ambitious plans for AI and robotics, the actual business progress has lagged behind expectations, leading to a disconnect between Tesla's valuation and its operational performance [14][15]. - The anticipated launch of new models, such as the Cybertruck and the $25,000 Model 2/Q, has faced significant delays and challenges, impacting the company's ability to maintain sales momentum [19][25][26]. Group 3: Market Dynamics - The Model Y became the best-selling vehicle globally in 2023, selling 1.22 million units, but its sales are projected to decline in 2024 [17]. - The Cybertruck, despite having over 2 million pre-orders, has seen disappointing sales due to production issues and a low conversion rate of orders [19][20]. - Tesla's reliance on the Chinese market is increasing, with China being the only market showing positive growth for Tesla in 2024, although its market share has significantly decreased [26]. Group 4: Strategic Vision - Elon Musk envisions Tesla as a "mobility as a service" (MaaS) company, with future profits expected to come from subscription services and autonomous driving [10][14]. - The company has begun to implement software-based revenue models, such as subscription services for software updates and advanced driver-assistance systems [10][14]. - Tesla's long-term strategy includes significant investments in AI and robotics, with Musk stating that the company will continue to invest $10 billion in AI to remain competitive [34].