分布式电商
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今年“双十一”提前来了
Bei Jing Wan Bao· 2025-09-25 09:02
Group 1 - The core point of the article highlights the trend of the "Double Eleven" shopping festival starting earlier each year, with preparations and marketing activities beginning as early as September [1][2] - Companies are adapting to this trend by planning their inventory, pricing strategies, and marketing campaigns well in advance, indicating a shift from a one-day event to a shopping season lasting over three months [1][2] - The balance between early promotion and timely marketing is seen as beneficial, allowing platforms and merchants to engage consumers more effectively and reduce impulsive buying [2] Group 2 - The "Monitoring Report" released by the National Market Supervision Administration and Zhidao Technology reveals four core trends in the consumer market for the second quarter of 2025 [3][4] - These trends include the dual drive of policy guidance and technological innovation leading to inclusive consumption upgrades, a shift from entertainment to specialized and practical consumption content, a focus on quality experiences, and a growing emphasis on health across all age groups [4] - The report also indicates that the "Z Generation" consumers prioritize experience-driven consumption, with significant interests in cultural entertainment, technology, and health [5] Group 3 - Major platforms are actively preparing for this year's "Double Eleven," with Kuaishou and JD.com announcing substantial promotional strategies and financial incentives to attract merchants and consumers [6][7] - Kuaishou plans to invest 180 billion in traffic subsidies and 20 billion in user red packets during the event, while JD.com is implementing a VALUE methodology to enhance user engagement and brand value [7][8] - The emergence of new e-commerce players, such as Zhongpin Weidu, is also noteworthy, as they focus on decentralized commerce models that empower participants and enhance market vitality [10][11]
中品维度分布式电商平台上线
Zhong Guo Fa Zhan Wang· 2025-09-16 07:58
中国发展网讯记者田新元报道中品维度分布式电商平台上线启动大会近日在河北省秦皇岛市举行,标志 着一种以"销而广之"为核心的全新电商模式正式落地,有望重塑现有电商格局,为行业发展注入新动 能。 中品维度分布式电商独特的模式已经展现出强大的吸引力和增长潜力。众多与会服务商及合作伙伴认 为,分布式电商代表了行业的未来趋势,对参与这一新生态的建设充满期待。 未来,中品维度将继续完善技术基础设施,丰富生态服务,与所有参与者携手,共同探索数字商业的无 限可能,为中国电商行业的高质量发展树立新标杆。 中品维度的负责人表示,中品维度未来的发展空间将聚焦于以下几个方面: 深厚的群众基础:过去二十年,国内互联网行业的飞速发展,线上购物已经成为非常普遍的消费习惯, 这为中品维度提供了丰富的"群众基础"。 市场潜力与创新:即使在看似饱和的市场中,仍有新的机会。例如,近几年凭借"砍一刀"模式突围成功 的电商巨头,证明了市场潜力和创新的重要性。 在传统电商的舞台上,平台往往占据主导地位,掌控着流量的分配和数据的垄断。中品维度分布式电商 平台的出现,彻底打破了这一格局。中品维度首创的分布式电商模式,旨在将数据权益、流量所有权和 价值分配权真 ...
中品维度分布式电商平台正式上线
Zheng Quan Ri Bao Wang· 2025-09-14 12:15
Core Viewpoint - The launch of Zhongpin Dimension's distributed e-commerce platform aims to return data rights, traffic ownership, and value distribution rights to all participants in the ecosystem, including brands, service providers, and consumers [1][2]. Group 1: Company Overview - Zhongpin Dimension's distributed e-commerce model allows service providers to become the "owners" of their private traffic and customer relationships, moving away from being mere "tenants" of the platform [1]. - The platform utilizes smart contracts for automatic and transparent value distribution, creating a consumer-centric ecosystem [1]. Group 2: Market Context - The launch coincides with the national push to boost consumption and promote the integration of the digital economy with the real economy, effectively energizing market micro-entities [1]. - The rapid development of the domestic internet industry over the past two decades has established online shopping as a common consumer habit, providing a strong foundation for Zhongpin Dimension [1]. Group 3: Future Development - Zhongpin Dimension plans to integrate convenient services such as dining, accommodation, travel, entertainment, and more into its platform, focusing on building a healthy commercial ecosystem that benefits both service providers and consumers [2]. - The company aims to enhance its technological infrastructure and enrich ecological services while collaborating with all participants to explore the limitless possibilities of digital commerce [2].