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创始人不懂增长,团队再忙活也没用
Founder Park· 2025-08-25 12:12
每年和 Founder Park 沟通、建联的创业者多达数百个,其中大部分取得了阶段性的成绩,比如,产品已经上线了。 通过与沟通能力卓越的创始人们交流,我们知道了: 你的技术很强。 你的团队很牛。 你的认知很深。 那真的很厉害了。然后,我们好奇地发问: 「现在有多少用户?」 「挺多的。」 「用户留存率怎么样?」 沉默。 「那付费转化咋样?」 「我们马上有个重要的功能更新。」 房间里的大象就在那里,大家避而不谈。这样不真诚。 我们会问一些增长负责人,「你怎样让老板理解你的工作?」「怎么让老板知道增长的重要性?」 有一件事创始人们可能不知道: 你的增长负责人很难。 不少创业公司会高薪招来履历很牛的增长负责人,有丰富的大厂经验,从零到一完成日活过亿的产品,又或者做过全网级别的 campaign。 创始人们很骄傲,找到了这样优秀的人才。全权把增长交给 ta,这样就完成了作为 founder 和 CEO 的工作。 留下增长负责人,面对一个刚刚 1.0 版本,任务成功率不到一半,一次进来几百个用户服务器就会宕机的产品,半夜薅头发薅到两点。 当然,founder 很忙。 忙着管理、招聘、融资,忙着设计公司的第二增长曲线。 ...
从0到1创办一家公司的底层逻辑
Hu Xiu· 2025-05-01 06:37
Core Insights - The lecture by Michael Seibel, a partner and managing director at Y Combinator, distills months of entrepreneurial training into nine key principles, emphasizing the importance of team configuration over initial ideas, cost control over raising large amounts of capital, and the value of rapid product release and iteration based on user feedback [1][2] Group 1: Foundational Elements of Tech Startups - A founding team should consist of 2 to 4 co-founders, with at least 50% being engineers [3] - Each founder needs to have about one year of living expenses saved, enough to maintain basic living standards [4] - Founders must fully commit to the startup by resigning from their previous jobs, highlighting the importance of team readiness over having a clear initial idea [4] Group 2: Idea Generation and Validation - Brainstorming with team members is a recommended method for generating ideas, with a focus on solving personal problems [5][6] - Addressing daily and weekly issues increases the likelihood of success compared to infrequent problems [6] - Conducting quick market research to confirm a billion-dollar market potential and using competitors' products for validation is crucial [6][7] Group 3: Product Development and Launch - Emphasizing the importance of a Minimum Viable Product (MVP), startups should aim to release products quickly to gather user feedback [7] - Founders should be able to launch something within two months, as products are meaningless until they are released [7] Group 4: Growth Strategies - Growth is the primary metric for attracting investment, overshadowing team experience or investor reputation [8] - Three main growth strategies include advertising experiments, focusing on excellent customer service for B2B companies, and embedding sharing features into consumer products from day one [8][9][10] Group 5: Public Relations Strategy - Most PR tasks can be handled internally, and founders should build relationships with journalists rather than relying on PR firms [11] - Maintaining relationships with journalists is essential for ongoing media coverage [11] Group 6: Fundraising Strategies - Startups should position themselves as not needing money to attract investors [12] - Speed in scheduling investor meetings creates urgency and interest [12] - Avoiding serial meetings with investors helps create a fear of missing out (FOMO) among potential investors [12] Group 7: Overcoming Funding Challenges - Growth, media exposure, and engaging multiple investors simultaneously are key factors for startups facing funding difficulties [12] - Founders should focus on investors who understand their challenges [12] Group 8: Lean Operations and Financial Discipline - Controlling expenses is critical for extending the startup's lifespan [13] - Financial transparency is vital, with founders needing to track monthly expenditures closely [13] Group 9: Talent Recruitment and Team Building - The goal of recruitment should be to improve the average talent level within the company [14] - Clear communication regarding compensation and equity is essential for building loyalty among early employees [14] - Slow hiring processes can lead to significant achievements with a small team [14]