每经编辑｜陈柯名 近日，话题"夫妻春节不回家送外卖1个月赚4万"登上热搜，引发网友热议。 2月24日，记者联系到青岛一外卖站点负责人李先生，他和崔孙二人工作于同一外卖平台。李先生称，理想状态下，过年期间外卖员月薪接近2万元是有可 能实现的。 李先生告诉记者，平台站点根据所在区域繁华程度，分为1级站点至6级站点，站点等级越高单价越高。青岛相比其他同等级的城市，骑手的派送单价也相 对较高。 "我们过年期间留返岗补贴是每人5000元，特定时段全勤在岗并完成基础跑单任务，还将发放3200元的激励奖金。月收入要达到近2万元，除了拿满过年的 补贴，每天的平均单量需要约70单。"李先生说。 据报道，孙晓慧和崔渐斌是一对来自河南的"95后"年轻夫妻，他俩曾是怀揣梦想、在青岛经营物流站点的创业者，如今是身背20万债务、并肩奔跑的骑 手。 为了还债，2026年春节，他们将俩孩子送回老家，自己选择留在青岛。这也是他俩第一次春节不回老家，他们留下的理由很现实：春节单多、价高，四周 时间他们赚了近4万块钱。孙晓慧说，"债，会一笔一笔还清，我俩不会一直送外卖，但会一直陪伴着彼此，跑下去……" 对于此事，评论区有网友表示共情，也有网友提出 ...

Core Insights - The article discusses the entrepreneurial journey of the company "Makondo," founded by Ai Guoyong, which has undergone multiple transformations over ten years in the sports industry [3][5][10]. Company Overview - Makondo was established in 2015, named after the fictional town in Gabriel Garcia Marquez's "One Hundred Years of Solitude," reflecting the founder's admiration for the book [3][4]. - The company operates in the running market, which is projected to grow from 492.6 billion yuan in 2023 to 598.9 billion yuan by 2025 [3]. Business Transformations - The company has experienced five significant transformations: 1. Transitioned from media to sports public relations, initially securing profitable projects but struggled to maintain a steady client base [5][9]. 2. Shifted focus to organizing running events, conducting 12 medium-sized marathons, relying on government support, registration fees, and sponsorships for revenue [5][9]. 3. In 2019, Makondo pivoted to focus solely on running gear, facing financial challenges but achieving a turnaround with a successful product launch during the "Double 11" sales event [10]. 4. Evolved from selling running gear to establishing a brand, emphasizing originality and quality over low pricing [11]. 5. In 2024, the company transitioned from low to mid-price segments, increasing prices to enhance profitability and product quality, despite some customer loss [12][13]. Financial Performance - In 2019, the company's revenue was 4.04 million yuan, which surged to over 200 million yuan by 2023, marking a 60-fold increase [3][10]. - The company faced challenges with profitability, as revenue growth did not translate into profits, leading to inventory issues and financial strain [12][13].

Core Viewpoint - The friendship between Lei Jun and Chen Nian has been highlighted during a recent Xiaomi event, showcasing their long-standing relationship and mutual support in their respective business ventures [1][4]. Group 1: Friendship and Collaboration - Lei Jun mentioned his 28-year friendship with Chen Nian during Xiaomi's annual speech, emphasizing that Chen has never paid for advertising [1][3]. - Chen Nian, the founder of Vancl, was invited to Xiaomi's SU7 launch last year, which led him to pivot towards live-streaming e-commerce after being inspired by Lei Jun [3][4]. - The two have supported each other through various business challenges, with Chen Nian helping Lei Jun during the early days of Joyo (卓越网) and later receiving Lei Jun's angel investment for Vancl [9]. Group 2: Live Streaming Interaction - During Lei Jun's speech, Chen Nian was live-streaming, and the interaction between them became a trending topic, showcasing their camaraderie [4][6]. - Lei Jun humorously referred to Chen Nian as his "number one supporter" in his live streams, where Chen frequently appears and engages with the audience [7][9]. - The dynamic between them has evolved, with Lei Jun promoting Vancl products during his live streams, further solidifying their partnership [9].