Core Insights - The article highlights the journey of Chen Nian, founder of Vancl, who faced significant challenges and transformed his business model to live-stream e-commerce after years of debt repayment and operational struggles [2][8][14]. Group 1: Company Transformation - In 2021, Chen Nian pivoted Vancl to live-stream e-commerce, leveraging the brand's legacy on platforms like Douyin [9]. - A pivotal moment occurred on April 18, 2024, when Lei Jun mentioned wearing Vancl products during a live stream, leading to a surge in traffic for Vancl's live broadcasts [9][10]. - By the second quarter of 2025, Vancl's men's clothing ranked third on Douyin's brand list, indicating a successful brand revival [9]. Group 2: Financial Recovery - Chen Nian faced nearly 1 billion yuan in debt, which he managed to repay over a decade, demonstrating a commitment to financial responsibility [8]. - The company struggled with inventory issues and financial losses after failing to meet a sales target of 10 billion yuan in 2011 [4][5]. - Chen Nian's approach to debt repayment was characterized by personal sacrifices, including pledging his property and selling shares, showcasing a deep sense of responsibility [6][8]. Group 3: Personal and Professional Resilience - The narrative emphasizes the importance of resilience and responsibility in entrepreneurship, as Chen Nian chose to face his challenges head-on rather than declare bankruptcy [6][14]. - The friendship between Lei Jun and Chen Nian illustrates the balance between strategic foresight and perseverance in the business landscape [11][12]. - The article concludes with a message that age should not be a barrier to innovation, as demonstrated by Chen Nian's successful transition to a new business model at the age of 55 [13][15].

今天小雷一打开社交媒体，就被雷军刷屏了。其中有一个很有意思的话题是，"盘盘雷军和陈年的兄弟情"。 事情是这样的。9 月 25 日小米年度演讲的舞台上，雷军刚聊完小米的转型，话锋突然一转："我有个 28 年的老朋友，天天往我直播间跑，还自称'榜一大 哥'"。 图源：微博截图 这位老朋友就是凡客的创始人陈年。雷军还特意声明了一下，陈年没给小米付过一分钱广告费。 这波"吐槽"的起因，还得从去年小米 SU7 发布会说起。当时雷军特意邀请了凡客创始人陈年参会，对方一开始还以"闭关写小说"为由拒绝，最后还是来了 现场。 可能是受了雷军的触动，发布会后陈年就拍板带了4人的初创团队搬去杭州，转型做直播电商。雷军回忆道：当时陈年说"雷军能跨行造车，我也可以"。 这话直接让雷军在台上感慨：55 岁，正是闯的年纪！ 有趣的是，雷军演讲时陈年正在自己直播间开播。网友拿着"雷军叫去骂你"的梗涌进去，镜头里的陈年红了眼眶，身后还摆着一堆小米产品，半天没说出话 来，后面直接哭了。 这场跨直播间互动，把"雷军陈年 28 年友情"刷上了热搜。 图源：抖音截图 其实陈年的"榜一大哥"头衔早有渊源。雷军在直播里提过不止一次，还老是调侃陈年到他直播 ...

雷军又双叒叕上热搜了。 近日，有媒体报道某数据平台曝光小米创始人、董事长兼CEO雷军的广告报价，称其广告报价37万元起。 对此，昨日晚间，小米集团公关部总经理王化发文回应，称对相关平台单方面行为不予置评。并强调："雷总作为小米集团创始人，非常愿意为体验过的优质 国产品牌真诚打CALL，但并未有计划接商单，该平台也并无权限代接商单。" 此前，据东方财经报道，第三方数据平台统计显示，雷军近30日涨粉453万。此外，数据平台还曝光了雷军的广告报价，1—20秒广告报价37万元，21—60秒 广告报价38万元，60秒以上广告报价42万元。 对此，有网友称，"以雷总的影响力，一个广告至少价值2000万，怎么可能是37万？"也有网友称，"价格很小米，但雷总没空。" 数据显示，目前雷军微博粉丝量超2600万，抖音粉丝量超4495万。 坐拥数千万粉丝，雷军的"带货"能力可谓强大。小米汽车还没有正式上市前，雷军就分享过一次小米汽车工厂的视频。结果，网友意外地对雷军所穿的小米 汽车工服外套特别感兴趣。于是，听劝的雷军在小米商城上架了800件同款，很快被售罄。 此前，在2024年巴黎奥运会期间，雷军在去巴黎出差前，分享了一条收拾行李 ...