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护肤巨头,卖不动了
Hu Xiu· 2025-08-21 11:32
Core Viewpoint - Estée Lauder reported a significant net loss of approximately $1.13 billion (around 81 billion RMB) for the fiscal year 2025, with a net sales decline of 8% [3][8]. Financial Performance - For the fiscal year 2025, net sales reached $14.33 billion, down from $15.61 billion in 2024 and $15.91 billion in 2023 [4]. - The operating loss was $785 million, with a net loss of $1.13 billion, marking the third consecutive year of declining net sales [3][4]. - The gross margin improved by 2.3 percentage points to 74% due to enhanced operational efficiency and better pricing strategies [5][6]. Market Analysis - The decline in net sales was primarily driven by a 28% drop in the global travel retail segment, which accounted for two-thirds of the overall sales decline [12][13]. - The Asia-Pacific market, including China, saw a 21% decrease in net sales, reflecting broader challenges in the travel retail sector [12][13]. - The Chinese mainland market's net sales were $2.741 billion, down 6%, highlighting its significance as it constitutes nearly 20% of the company's total sales [8][10]. Strategic Adjustments - Estée Lauder has restructured its management to emphasize the importance of the Chinese market, establishing it as a separate reporting segment [9][10]. - The company plans to report performance based on the new regional structure starting from the first quarter of fiscal year 2026, aiming for clearer accountability [10]. - The company is optimistic about the recovery of organic net sales in the Chinese market for fiscal year 2026, with signs of growth in the latter half of fiscal year 2025 [11]. Future Outlook - The CEO expressed confidence in achieving organic sales growth in fiscal year 2026 after three years of decline, with a goal of restoring operational profitability and achieving a stable double-digit operating margin in the coming years [7][11]. - Estée Lauder is focusing on innovation and product development to drive sales, with plans to increase the proportion of innovative products to over 25% by fiscal year 2026 [11].
美国巨头一年大亏81亿元,中国内地市场净销售额下滑6%
Mei Ri Jing Ji Xin Wen· 2025-08-21 11:02
Core Viewpoint - Estée Lauder is experiencing a challenging period in its reform and adjustment phase, with a reported net sales decline of 8% for the fiscal year 2025, marking the third consecutive year of decline, while the gross margin has improved [1][4][6]. Financial Performance - For the fiscal year 2025, net sales reached $14.33 billion, down from $15.61 billion in the previous year, with a net loss of $1.13 billion [4][5]. - The gross margin increased by 2.3 percentage points to 74%, attributed to improved operational efficiency, reduced excess inventory, and better pricing strategies [6][8]. - The operating loss was $785 million, with total operating expenses rising to $11.38 billion, representing 79.4% of net sales [5][6]. Market Analysis - The decline in net sales was significantly influenced by a 28% drop in the global travel retail market, which accounted for two-thirds of the overall sales decline [11]. - The Asia-Pacific market, including China, saw a 21% decrease in net sales, while the China market specifically reported $2.74 billion in sales, down 6% [7][10]. - The European, Middle Eastern, and African markets experienced the largest decline, with a 12% drop in net sales [4][5]. Strategic Adjustments - Estée Lauder has restructured its management to emphasize the importance of the China market, which is now reported as a separate segment [7][8]. - The company plans to enhance its product innovation and aims for innovative products to account for over 25% of sales in the fiscal year 2026 [8][12]. - The focus on reducing inventory levels in the travel retail sector has led to a decrease in its sales proportion, now closer to the global average for high-end beauty markets [11][12].
业绩爆雷,美国巨头一年大亏81亿元,中国内地市场净销售额下滑6%,公司股价大跌
Mei Ri Jing Ji Xin Wen· 2025-08-21 10:26
Core Viewpoint - Estée Lauder is experiencing a challenging period in its reform and adjustment phase, with a reported net sales decline of 8% for the fiscal year 2025, marking the third consecutive year of sales decline, while the gross margin has improved [1][2][4]. Financial Performance - For the fiscal year 2025, net sales reached $14.33 billion, down from $15.61 billion in 2024 and $15.91 billion in 2023 [3]. - The operating loss amounted to $785 million, with a net loss of $1.13 billion (approximately 81 billion RMB) [2][3]. - Gross margin increased by 2.3 percentage points to 74%, attributed to improved operational efficiency and inventory management [4]. Market Analysis - The decline in net sales is significantly influenced by the global travel retail market, which accounted for two-thirds of the organic sales decline, with a 28% drop in this segment [1][8]. - The Asia travel retail business has had a notable impact on overall performance, contributing to a 21% decline in net sales for the Asia-Pacific market [7][8]. Regional Insights - The net sales in the China market were $2.741 billion, reflecting a 6% decline, which constitutes nearly 20% of the company's total sales [5]. - The company is optimistic about the recovery of the China market, expecting organic sales growth in fiscal year 2026, with signs of improvement noted in the latter half of fiscal year 2025 [5][6]. Strategic Adjustments - Estée Lauder has restructured its management to emphasize the importance of the China market, establishing it as a separate reporting segment [5]. - The company plans to enhance its product innovation efforts, aiming for innovative products to account for over 25% of sales in fiscal year 2026 [6]. Future Outlook - The CEO expressed confidence in achieving organic sales growth in fiscal year 2026, following three years of decline, and aims for a robust double-digit operating profit margin in the coming years [4][10]. - The company anticipates that the global travel retail business will see a recovery in organic net sales in fiscal year 2026, particularly in the second half of the year [10].