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从实验室到实体店 终端商推“前店后研”
Nan Fang Du Shi Bao· 2025-10-15 23:11
Core Insights - The article highlights the rise of the "first-release economy" in Shenzhen, driven by new business models and consumer experiences, particularly during the recent National Day and Mid-Autumn Festival holidays [2][4]. Group 1: Consumer Trends - The Honor Alpha Global Flagship Store opened in Shenzhen and became a popular destination, attracting an average of over 4,500 visitors daily during the holiday, with a 70% entry rate and an average stay of over 15 minutes per customer [2]. - The store is positioned as an "AI terminal smart living innovation workshop," emphasizing immersive consumer experiences rather than traditional sales [3][5]. Group 2: Business Model Evolution - The shift from a "front store, back factory" model to a "front store, back research" model is noted, where physical stores serve as market probes and data entry points for companies [7][8]. - Honor's flagship store collects user demand and market data, facilitating a feedback loop for product development, with plans for community engagement through events and discussions [7][8]. Group 3: Industry Collaboration - The "front store, back research" model is positioned as a connector and accelerator within Shenzhen's AI industry ecosystem, aiming to create a symbiotic value network among brands, users, and partners [9]. - The flagship store serves as a platform for collaboration and innovation, aligning with Shenzhen's goal of becoming a global digital pioneer [9][10].
从实验室到消费场景:荣耀“前店后研”探索AI商业新范式
Zhong Guo Jing Ji Wang· 2025-10-11 07:31
Core Insights - The recent National Day and Mid-Autumn Festival holiday saw 888 million domestic trips and total spending of 809 billion CNY, indicating China's transition from a manufacturing powerhouse to a consumer-driven economy [1] - The opening of the Honor Alpha Global Flagship Store in Shenzhen represents a significant step in Honor's strategy to transform from a smartphone manufacturer to a leading AI terminal ecosystem company [2][5] Group 1: Honor Alpha Global Flagship Store - The flagship store, which opened on September 30, is designed as an immersive experience space featuring over 200 AI electronic consumer products, allowing customers to interact with AI technology [2][3] - The store's innovative "front store, back research" model enhances customer experience and accelerates product development, with a reported 30% increase in development speed due to advanced research capabilities [3] - The store serves as a platform for industry collaboration, hosting discussions on AI applications and trends, and facilitating exchanges with AI innovation companies from the Greater Bay Area [3][4] Group 2: Industry Implications - The success of the Honor Alpha flagship store exemplifies the integration of "first-release economy" and AI industry, creating new consumer experiences and stimulating market vitality [4] - Shenzhen's strong electronic information industry foundation and complete industrial chain enable rapid transformation of cutting-edge technology into tangible consumer experiences [4] - The flagship store is seen as a benchmark case for the commercialization of AI technology, providing a replicable model for future business landscapes that emphasize experience and collaboration [4][5]