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希望雷军和小米摆脱“力工思维”
虎嗅APP· 2025-09-27 09:44
以下文章来源于判官老司机 ,作者判官老司机 判官老司机 . 前产品经理,现个体户,主要聊商业观察和个人成长 但我们拳打苹果,脚踏特斯拉,让保时捷在纽北找不到北; …… 总之,我们赢麻了,牛逼得一塌糊涂,听懂掌声。 本文来自微信公众号: 判官老司机 ,作者:判官老司机,题图来自:视觉中国 雷军的年度演讲,还是熟悉的味道:小米太难了,但我们挺过来了。 经历无数至暗时刻; 做出无数艰难的决定; 花了无数研发经费; 外界质疑我们,我们被黑惨了; 而且,只要大家像我们一样努力,大家也能牛逼哄哄的。 但是资本市场不太买账,9月26日,小米股价跌了8个点,身边有几个朋友亏麻了。 从2020年开始,雷军历次演讲后的首个交易日,除了2021年,小米股价都是上涨的,2024年的涨幅 更是达到了4.24%。 今年为啥这么反常,我觉得这个锅不该雷总背,可能因为小米17出了问题。 小米的数字系列手机,今年跳过了16,从数字上直接对标iPhone。 小米手机业务负责人卢伟冰在直播里表示,没有蹭苹果热度,实在是产品力太强了。他还说"7在小 米好像是一个幸运数字,比如SU7和YU7"。 卢总来小米可能是晚了些。要知道,2018年,小米可是跳 ...
希望雷军和小米摆脱“力工思维”
Hu Xiu· 2025-09-26 23:45
Core Viewpoint - The annual speech by Lei Jun highlighted the challenges faced by Xiaomi, emphasizing resilience despite external skepticism and market pressures [1][2][4]. Group 1: Company Performance and Market Reaction - Xiaomi's stock price dropped by 8% on September 26, indicating a negative market reaction to the recent developments [4]. - Historically, Xiaomi's stock has generally risen after Lei Jun's speeches, with a notable increase of 4.24% in 2024, except for 2021 [5]. - The unusual market response this year may be attributed to issues with the Xiaomi 17 model [6]. Group 2: Product Development and Innovation - The Xiaomi 17 skipped the 16 designation, directly competing with the iPhone, which raised expectations [7]. - Concerns were raised regarding the Xiaomi 17's innovation, with criticisms about downgraded features and specifications [10][12]. - The absence of a self-developed chip in the Xiaomi 17 has disappointed fans, as self-developed technology is often associated with high-end branding [18][20]. Group 3: Brand Strategy and Consumer Expectations - Xiaomi aims to complete its brand high-end strategy within a year, which requires a shift from a focus on cost-performance to brand premiumization [15][16]. - The company is encouraged to align its product offerings with consumer expectations for high-end devices, which includes either raising prices or adjusting specifications [16][19]. - There is a call for Xiaomi fans to support the brand's transition to high-end products, emphasizing the need for mutual commitment between the company and its consumers [17][25]. Group 4: Leadership and Corporate Culture - Lei Jun's leadership style is characterized by a "hardworking mentality," which may lead to perceptions of fatigue among consumers [29][30]. - The narrative of struggle and perseverance in speeches may create a disconnect with the audience, suggesting a need for a more relatable and engaging communication style [34][35].