Core Viewpoint - The company reported its Q3 2025 results, showing a revenue of 5.04 billion yuan, with a year-on-year increase of 28.6% but a quarter-on-quarter decrease of 10.1%. The net profit attributable to shareholders was 413 million yuan, reflecting a year-on-year increase of 11% but a quarter-on-quarter decrease of 29.5% [2]. Group 1: All-Terrain Vehicle (ATV) Performance - In Q3 2025, the company sold 49,000 ATVs, with a year-on-year increase of 0.2% but a quarter-on-quarter decrease of 15.7%. The U10pro model sold nearly 10,000 units, while the average selling price (ASP) for ATVs was 48,000 yuan, representing a year-on-year increase of 22.2% and a quarter-on-quarter increase of 5.6% due to product mix changes [3]. - The gross margin for ATVs remained stable quarter-on-quarter [3]. Group 2: Motorcycle Business - The company sold 66,000 fuel motorcycles in Q3 2025, with a year-on-year decrease of 13.9% and a quarter-on-quarter decrease of 23.8%, primarily due to weak domestic performance. Exports remained strong, influenced by the transition in Turkey and KTM [4]. - The ASP for motorcycles was 23,000 yuan, with a year-on-year increase of 14.9% and a quarter-on-quarter increase of 8.0%. However, the gross margin for motorcycles declined due to decreased model sales and intense price competition [4]. Group 3: Extreme Core Product Line - The extreme core product line saw significant growth, with sales reaching 193,000 units in Q3 2025, a year-on-year increase of 349% and a quarter-on-quarter increase of 24.2%, setting a new quarterly sales record. The ASP for extreme core products was 3,500 yuan, with a quarter-on-quarter increase of 2.2. The product line has not yet turned profitable, but profit margins are improving, and channel inventory is healthy [5]. Group 4: Financial Metrics - The company's gross margin in Q3 2025 was 26.1%, reflecting a year-on-year decrease of 4.7 percentage points and a quarter-on-quarter decrease of 1.2 percentage points, mainly due to U.S. tariffs, an increase in low-margin two-wheeler revenue, and declining motorcycle gross margins [6]. - The expense ratios for sales, management, and R&D in Q3 2025 were 6.2%, 4.1%, and 6.0%, respectively, showing year-on-year changes of -1.6, +0.9, and -1.0 percentage points. The increase in expense ratios quarter-on-quarter was attributed to a decline in revenue [7]. Group 5: Profit Forecast and Investment Rating - The company is a leader in the domestic ATV and motorcycle markets, with all three business segments experiencing high growth. The net profit forecasts for 2025-2027 are 1.87 billion, 2.47 billion, and 2.74 billion yuan, respectively, with corresponding price-to-earnings ratios of 19.0, 14.4, and 13.0 times. Given the company's strong market position and upward momentum across its three business lines, the investment rating remains "Buy" [8].

Core Viewpoint - The report focuses on the growth path of Chuanfeng Power, a leading domestic power sports company, towards becoming a global leader, highlighting its business segments and market opportunities [3][10]. Group 1: Company Overview - Chuanfeng Power operates in three main business segments: all-terrain vehicles (ATVs), motorcycles, and electric two-wheelers, contributing 48%, 40%, and 3% of revenue respectively in 2024 [4][10]. - Since its listing in 2017, the company's market capitalization has increased 13.3 times, corresponding to an annualized return of 38% [4][10]. Group 2: All-Terrain Vehicles - The all-terrain vehicle market is approximately 950,000 to 1 million units, with North America being the largest market at around 800,000 units [5][79]. - Chuanfeng entered the ATV market in 2005 and has since leveraged its cost-performance advantage to capture the mid-to-low-end market, becoming a leading player in Europe by 2018 [5][10]. - Revenue from the ATV segment is projected to grow from 1.83 billion yuan in 2019 to 7.21 billion yuan in 2024, with a compound annual growth rate (CAGR) of 32% [5][10]. - The company's global market share in ATVs increased from 5.8% in 2020 to 17.6% in 2022, driven by a surge in demand during the pandemic and supply shortages from competitors [5][10]. - In 2024, Chuanfeng plans to launch new high-end products, which are expected to significantly increase average selling price (ASP) and unit profit margins [6][10]. Group 3: Motorcycles - Revenue from Chuanfeng's motorcycle segment is expected to grow from 1.15 billion yuan in 2019 to 6.04 billion yuan in 2024, with a CAGR of 39% [7][10]. - The domestic recreational motorcycle market has seen sales increase from 140,000 units in 2020 to 400,000 units in 2024, indicating significant growth potential [7][10]. - Chuanfeng's export volume of motorcycles surged from 12,000 units in 2020 to 294,000 units in 2024, achieving a CAGR of 124% [8][10]. Group 4: Electric Two-Wheelers - The company launched its electric motorcycle brand ZEEHO in 2020, with sales projected to reach 600,000 to 700,000 units by 2025 [9][10]. - The ZEEHO brand is expected to replicate the success of other electric two-wheeler brands, potentially achieving a revenue scale of nearly 10 billion yuan in the next 3-5 years [9][10]. Group 5: Profitability and Investment Outlook - The combined growth of the ATV, motorcycle, and electric two-wheeler segments positions Chuanfeng for significant revenue and profit growth, warranting a higher valuation [10].