化妆品银发经济
Search documents
如何激发万亿化妆品市场新活力?
Sou Hu Cai Jing· 2025-11-19 04:08
Core Viewpoint - The recent release of the National Medical Products Administration's opinions aims to deepen cosmetic regulation reform and promote high-quality development in the industry, focusing on safety, innovation, and market expansion [2][4]. Group 1: Regulatory Reforms - The opinions propose a comprehensive reform plan for the cosmetic industry over the next 5 to 10 years, including 24 reform suggestions and 48 specific measures to enhance product innovation, regulatory optimization, and industry empowerment [2][4]. - A new review channel for innovative cosmetics will be established, allowing for immediate review upon submission, which is expected to reduce the trial-and-error costs for companies and encourage genuine innovation [4][5]. Group 2: Market Expansion - The introduction of a policy allowing international cosmetic products to launch in China without prior sales license documentation aims to create a "fast track" for new products, significantly enhancing market attractiveness and consumer access to global trends [5]. - The domestic cosmetic market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands holding a market share of 55.2% [2]. Group 3: Targeting Demographic Needs - The opinions emphasize the development of cosmetics tailored for the aging population, encouraging research into skin aging mechanisms and the creation of products that meet the specific needs of older consumers [5][6]. - The silver economy is identified as a key growth area, with a focus on accelerating the registration and market entry of products designed for older adults [5]. Group 4: Digital Transformation - The implementation of electronic labels is set to enhance product information accessibility, allowing consumers to easily understand product details through digital means [6]. - The regulatory framework will be optimized to reduce the burden on companies, focusing resources on high-risk areas while ensuring a non-intrusive regulatory environment [6].
化妆品产业迎高质量发展意见——如何激发万亿化妆品市场新活力?
Sou Hu Cai Jing· 2025-11-19 01:16
Core Viewpoint - The National Medical Products Administration (NMPA) has released a set of opinions aimed at deepening cosmetic regulation reform and promoting high-quality development in the industry, focusing on safety, innovation, and market expansion [1][2]. Group 1: Regulatory Reforms - The NMPA aims to optimize the registration and filing process for new efficacy cosmetics by establishing a dedicated review channel for immediate reporting and review, which will help reduce the trial-and-error costs for companies [2]. - The opinions include 24 reform suggestions and 48 specific measures to enhance category innovation, regulatory optimization, and industry empowerment over the next 5 to 10 years [1]. Group 2: Market Expansion - The new policy allows international cosmetic products to launch in China without submitting prior sales license documents, effectively removing time barriers and enhancing the market's attractiveness [3]. - This adjustment is expected to unleash significant consumer potential and boost consumption by allowing consumers to access the latest global cosmetic products more quickly [3]. Group 3: Silver Economy Development - The opinions emphasize the importance of developing cosmetics tailored for the elderly, encouraging companies to focus on technology research and development for this demographic [3][4]. - The NMPA supports the acceleration of registration and listing processes for cosmetics that meet the needs of older consumers while ensuring safety and efficacy [3]. Group 4: Digital Transformation - The NMPA is promoting the digital upgrade of cosmetic regulation, with a key initiative being the implementation of electronic labels, which will enhance information accessibility for consumers [5][6]. - The electronic labels will allow consumers to easily understand product information through various formats, improving readability and catering to diverse consumer needs [6].
国家药监局:鼓励企业加强“银发族”化妆品的技术研发,开展皮肤衰老机理等研究
Cai Jing Wang· 2025-11-18 03:25
Core Viewpoint - The National Medical Products Administration (NMPA) has released an opinion aimed at reforming cosmetics regulation to promote high-quality industry development by 2030 and achieving international advanced levels by 2035 [1] Group 1: Regulatory Framework - By 2030, the legal system for cosmetics regulation will be more complete, with a more robust standard system and stronger technical support [1] - The capacity for risk prevention and control will be comprehensively strengthened, leading to a significant improvement in quality and safety levels [1] Group 2: Industry Innovation - The opinion emphasizes enhancing the innovation vitality of the cosmetics industry, aiming for a regulatory system that better adapts to the inherent requirements of industry innovation and high-quality development by 2035 [1] - The industry is expected to exhibit stronger innovative capabilities and global competitiveness [1] Group 3: Focus on Elderly Consumers - The opinion encourages companies to strengthen the research and development of cosmetics tailored for the elderly population, focusing on the mechanisms of skin aging and other cutting-edge basic research [1] - Support will be provided for the development, application, and registration of cosmetics that meet the diverse consumption needs of the elderly [1]
化妆品产业迎高质量发展意见,将如何激发万亿化妆品市场新活力?
Xin Hua Wang· 2025-11-17 08:51
Core Viewpoint - The National Medical Products Administration (NMPA) has released a set of opinions aimed at deepening cosmetic regulation reform and promoting high-quality development in the industry, focusing on safety, innovation, and market expansion [1][2]. Group 1: Regulatory Reforms - The NMPA will establish a special review channel for new efficacy cosmetics, implementing an "immediate report and review" system to streamline the approval process and support innovative research [2][3]. - The opinions include 24 reform suggestions and 48 specific measures to enhance category innovation, regulatory optimization, and industry empowerment [1]. Group 2: Market Expansion - The new policies aim to make China a global launch hub for new cosmetic products by allowing international brands to bypass certain licensing requirements, thus accelerating their entry into the Chinese market [3]. - The domestic cosmetic market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands holding a market share of 55.2% [1]. Group 3: Silver Economy - The opinions emphasize the development of cosmetics tailored for the elderly, encouraging companies to focus on research related to skin aging and to expedite the registration and listing processes for these products [3][4]. - The potential of the silver economy is recognized as a significant growth area, with specialized products for older consumers becoming a key innovation track [4]. Group 4: Digital Transformation - The NMPA plans to implement electronic labeling for cosmetics, enhancing information accessibility and consumer understanding through digital formats [4][5]. - The regulatory framework will be optimized to reduce the burden on companies, focusing resources on high-risk areas while ensuring a non-intrusive regulatory environment [5].