Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, 2025, showcasing a variety of new products from BAIC Group, including the global debut of the Beijing Off-road ELMT Max concept vehicle and the launch of the BJ40 Explorer for pre-order [1][5][7]. Product Highlights - BAIC Group presented multiple new models, including the BJ40 Explorer, which emphasizes comfort and intelligence, and the ELMT Max, described as "the most extreme off-road vehicle in Chinese history" featuring a unique doorless design and modular system [5][7]. - The flagship 9 series, including the newly launched Enjoy S9 and S9T, offers advanced luxury, safety, and driving experiences, with features such as a spacious interior and multiple safety enhancements [11][14]. Brand Engagement and Marketing - The event featured appearances by athletes and celebrities, enhancing the brand's visibility and engagement with the audience [3]. - BAIC Group collaborated with the popular Longling Wildlife World to create an immersive experience, integrating celebrity animal IPs into the auto show [3][20]. Technological Innovations - The company introduced its AI and intelligent driving technologies, showcasing the "Yuanjing" intelligent system, which aims to transform vehicles into "fully integrated intelligent entities" [17]. - The new models incorporate advanced safety features and innovative designs, such as the world's first embedded roll cage in an MPV and the introduction of the Snapdragon 8775 integrated cockpit solution [14][11]. Strategic Vision - BAIC Group aims to enhance its market presence through a focus on independent brand development, digitalization, and low-carbon initiatives, while maintaining a commitment to innovation and user engagement [23].