转自：北京日报客户端 北京越野ELMT Max"发飙" BJ40探险家开启预订 本届广州车展开幕当天，北京越野举行"经典之上 再造经典"发布会，北汽集团首席设计官、全球设计 副总裁罗伟基发布北京越野ELMT Max未来原型车，其全新标识也首次亮相。罗伟基表示，这款具有突 破性的概念化车型，不仅是北京越野品牌的有力宣言，更勾勒出"设计驱动未来"的发展蓝图。ELMT Max的车门采用"无门设计"，采用独特的楔形前脸设计，前大灯位置更靠中央，以实现更长的悬架行程 和更出色的转向性能；打造的一套具有灵活性的模块化系统，为车辆提供多种改装可能；外骨架采用外 露式设计，既能展现工程美学，也让功能性直观可见；一体式车身结构赋予了其超强的坚固性与轻量化 特性，在安全性和实用性上都具有优势。同时，ELMT Max中文名称共创活动正式开启。 11月21日，2025第二十三届广州国际汽车展览会在广交会展馆开幕。北汽集团携北京越野、北汽极狐、 享界汽车三大自主乘用车品牌亮相5.1号馆，带来超多全新产品。北京越野未来原型车全球首发，BJ40 探险家开启预订，BJ40无人机上车，北汽极狐MPV全球首秀，全新发布的享界S9新品，北汽元境智 ...

11月21日，"经典之上，再造经典"北京越野新闻发布会在2025广州国际车展举办。北京越野发布了 ELMT Max未来原型车，并面向全球征集中文名；发布BJ40探险家并开启预订。 今年，北京越野紧抓"方盒子"市场风口，新产品不断。4月至今，BJ40增程、BJ40燃油、BJ30旅行家、 BJ40增程元境智行版接连登场，款款皆爆品。北京越野成功实现"上量上规模"的经营目标，1—10月销 量达成11.3万辆，"方盒子"销量同比提升110%，已连续7个月销量破万，尤其在刚刚过去的9月与10月， 北京越野月销连续站上1.5万辆的新高点。 北京越野未来原型车ELMT Max发布 北汽集团全球设计VP、首席设计官罗伟基发布了全球首发车型北京越野 ELMT Max未来原型车。罗伟 基表示，ELMT Max 或许是中国有史以来最极致的越野车。这款极具突破性的概念化车型，既彰显了 北京越野深厚的越野技术积淀，也体现出北京越野对探险乐趣的追求比以往任何时候都更加坚定。它不 仅是北京越野品牌的有力宣言，更勾勒出"设计驱动未来"的发展蓝图。 ELMT Max车门采用"无门设计"，能让用户完全沉浸于自然之中，亲身感受户外环境；也可以加装 ...

Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, 2025, showcasing a variety of new products from BAIC Group, including the global debut of the Beijing Off-road ELMT Max concept vehicle and the launch of the BJ40 Explorer for pre-order [1][5][7]. Product Highlights - BAIC Group presented multiple new models, including the BJ40 Explorer, which emphasizes comfort and intelligence, and the ELMT Max, described as "the most extreme off-road vehicle in Chinese history" featuring a unique doorless design and modular system [5][7]. - The flagship 9 series, including the newly launched Enjoy S9 and S9T, offers advanced luxury, safety, and driving experiences, with features such as a spacious interior and multiple safety enhancements [11][14]. Brand Engagement and Marketing - The event featured appearances by athletes and celebrities, enhancing the brand's visibility and engagement with the audience [3]. - BAIC Group collaborated with the popular Longling Wildlife World to create an immersive experience, integrating celebrity animal IPs into the auto show [3][20]. Technological Innovations - The company introduced its AI and intelligent driving technologies, showcasing the "Yuanjing" intelligent system, which aims to transform vehicles into "fully integrated intelligent entities" [17]. - The new models incorporate advanced safety features and innovative designs, such as the world's first embedded roll cage in an MPV and the introduction of the Snapdragon 8775 integrated cockpit solution [14][11]. Strategic Vision - BAIC Group aims to enhance its market presence through a focus on independent brand development, digitalization, and low-carbon initiatives, while maintaining a commitment to innovation and user engagement [23].

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to redefine classic off-road experiences [1][12] Product Launch and Sales Performance - The BJ40 Explorer is part of Beijing Off-road's strategy to capitalize on the "boxy" vehicle market, with a total sales volume of 113,000 units from January to October, marking a 110% year-on-year increase in "boxy" vehicle sales [3] - The company has introduced several new models since April, including the BJ40 range extender and BJ30 Traveler, achieving monthly sales exceeding 15,000 units for the past two months [3] ELMT Max Prototype Features - The ELMT Max features a "doorless design" for an immersive outdoor experience and can be equipped with removable polycarbonate protective panels [6] - It incorporates a modular system allowing for various modifications, such as foldable rear seats for sleeping or gear storage [6] - The vehicle's exterior skeleton design enhances both aesthetic appeal and functionality, providing a robust and lightweight structure [8] Design Philosophy - Beijing Off-road's new design philosophy, named "ELEMENTAL," is based on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [10] - The company invites public participation in naming the ELMT Max prototype, with a chance to win a one-year usage right for the BJ40 Explorer [10] BJ40 Explorer Legacy - The BJ40 has been a cornerstone of modern Chinese off-road vehicles since its debut in 2013, evolving through multiple iterations while maintaining its original product philosophy [12][15] - The vehicle has achieved significant recognition in international off-road competitions, establishing itself as a symbol of Chinese off-road culture [14] Upcoming Initiatives - Beijing Off-road has announced the "China Grand Loop" user co-creation initiative, inviting users to participate in self-driving activities along three national highways, starting January 1, 2026 [18] - The BJ40 Explorer is set to officially launch in January, with more surprises planned for the release [22]