1月15日，北京越野"经典之上，再造经典——BJ40探险家&北京81 2.0共创版，来了！"发布会在北京汽车博物馆举行。BJ40探险家上市指导价14.99万 元—15.99万元，国补焕新价13.49万元起。北京81 2.0共创版一同亮相。 BJ40探险家坚持方正车身，通过性更强，车内空间更规整；采用五孔格栅前脸设计，看见五孔，便知北京；LED光圈大灯、隧道式尾灯和"断开式"灯 带，辨识度极高，在视觉上拉宽车身，更显稳健。细节处大胆焕新，全新推出更加酷炫好看的"黑化"套件，前格栅和前后保险杠采用磨砂黑处理；全新内饰 提供全黑和黑棕主题，质感细腻、氛围高级。 BJ40探险家是一个"爆改大玩具"，采用快拆硬顶设计和开式车身，硬派越野可变身敞篷越野车；支持深度创意，是一个容纳千种玩法、万般想象的潮流 生活伙伴。 改装是态度，性能是根本。BJ40探险家满配搭载电控分时四驱和经典三把锁，从容应对各种地形；全系标配越野AT胎，能轻松在全地形任意驰骋；搭 载2.0T的汽油和2.0D的柴油双动力总成，匹配豪华品牌同款采埃孚8AT变速箱；具备超强通过性，拥有220mm的最小离地间隙，涉水深度达750mm；全系标 配2.5吨拖拽资 ...

Group 1 - The automotive market in 2026 is experiencing a strong start with multiple new models launched across various segments including sedans, SUVs, and MPVs, featuring diverse powertrains such as fuel, range-extended, pure electric, and hybrid options from major brands like XPeng, BYD, Audi, Honda, and Geely [1] Group 2 - The 2026 MG7 was launched on January 6, with a price range of 137,900 to 178,900 yuan, and a limited-time subsidy price of 116,900 to 154,900 yuan [2] - The MG7 features a sporty design with a coupe silhouette, equipped with advanced technology including an intelligent cockpit and high-level driving assistance systems [4] Group 3 - The 2026 XPeng P7+ and G7 Super Range Extended versions were launched on January 8, with prices ranging from 186,800 to 208,800 yuan for the pure electric version and 195,800 to 205,800 yuan for the range-extended version [6][8] - The XPeng P7+ offers a maximum range of 725 km for the pure electric version and 1,550 km for the range-extended version, featuring advanced AI and high-efficiency charging capabilities [6] Group 4 - The all-new Audi Q5L is set to launch on January 15, with a price range of 309,800 to 384,800 yuan, featuring a new design and enhanced product capabilities [10] - The Q5L is built on Audi's latest luxury fuel platform, with increased dimensions and a modern interior featuring multiple screens and integrated applications [10] Group 5 - The Beijing Off-road BJ40 Explorer will be launched on January 15, priced between 149,900 and 159,900 yuan, with a promotional price as low as 134,900 to 144,900 yuan [12] - The BJ40 Explorer maintains a rugged design and is equipped with advanced off-road capabilities, including a powerful engine and modern technology features [12] Group 6 - The 2026 Ford Bronco is set to launch on January 16, with prices ranging from 299,800 to 399,800 yuan, featuring upgrades to off-road capabilities and a classic design [14][15] Group 7 - The Geely Galaxy V900 will be launched on January 20, with a price range of 309,800 to 369,800 yuan, featuring a spacious interior and advanced comfort features [17][18] - The V900 is equipped with a 1.5T range-extended power system, offering a peak power of 340 kW and a comprehensive range of 1,220 km [18] Group 8 - The Beijing Off-road BJ40 (Range Extended and Fuel Giant Versions) will be launched on January 27, with prices starting at 279,800 yuan for the range-extended version and 155,900 yuan for the fuel version [20][22] - The BJ40 models feature enhanced off-road capabilities and modern design elements, catering to both adventure and everyday use [20]

Core Viewpoint - The event showcased the integration of Beijing Automotive's BJ40 range with basketball culture, emphasizing the vehicle's capabilities and brand philosophy [1][18]. Group 1: Event Highlights - The "Beijing Off-Road Brand Night" coincided with a CBA match, featuring a vehicle handover ceremony where Zhao Jinlun presented the BJ40 keys to soprano Chang Sisi [1][4]. - The event included interactive activities, such as a voting campaign for fans to select vehicles for basketball players Zhao Rui and Chen Yingjun, with prizes for participants [8]. Group 2: Product Features - The BJ40增程元境智行 is designed for both urban commuting and off-road adventures, boasting low fuel consumption and advanced features like intelligent all-wheel drive and safety systems [6][10]. - The BJ30旅行家, showcased alongside the BJ40, features a hybrid system that achieves a fuel efficiency of 5.85L per 100km, highlighting its competitive edge in the market [12]. Group 3: Market Performance - Since its launch in November 2025, the BJ40增程元境智行 has received over 5,217 orders within 24 hours, with cumulative sales of the BJ40 series exceeding 300,000 units [14][16]. - The BJ30旅行家 also performed well, achieving over 16,859 orders in the first 24 hours and leading in the 10-15 million SUV resale value rankings with a 68.5% retention rate [16]. Group 4: Brand Recognition - The BJ40增程 has been recognized for its quality, ranking first in customer satisfaction within the hard-core SUV segment according to the NEV-CACSI index [16]. - The brand has been awarded "AAA Market Quality Credit Enterprise" status, further solidifying its reputation in the automotive industry [16]. Group 5: Future Plans - Beijing Automotive plans to hold a new vehicle launch event on January 27, 2025, in Jiaxing, Zhejiang, introducing new models and initiating the "China Grand Circuit" project [20].

Core Insights - The event "Seeing China Automotive" held on January 15 showcased Beijing Off-road's new strategic model, the BJ40 Explorer, marking a new chapter in high-quality development for the company [1][20] - The company reported impressive sales figures for 2025, delivering over 200,000 vehicles, with the Box model achieving 147,000 units sold, a 72% year-on-year increase [9][11] Group 1: Manufacturing and Technology - Beijing Off-road's intelligent factory features a fully digitalized and green manufacturing system, showcasing advanced production processes from stamping to assembly [2][5] - The factory integrates industrial production with red education and automotive culture, creating a cultural landmark that highlights the evolution of Chinese off-road technology [5] Group 2: Market Performance - The company achieved a significant milestone with 83% of vehicle purchases coming from individual users, indicating a shift from professional tool vehicles to lifestyle companions [11] - The BJ40 range has seen a doubling in sales, with the BJ40 extended version selling 38,000 units in just eight months, making it the market leader in its category [9][11] Group 3: Strategic Direction - In 2025, Beijing Off-road aims to transform into a user-centric enterprise, focusing on building long-term relationships with customers and integrating user feedback into product development [15][17] - The company plans to enhance its product matrix and cost control while pursuing quality improvements, aiming for a seamless user experience [18] Group 4: New Product Launch - The BJ40 Explorer was launched as part of the company's strategy to shift from single-hit products to a collaborative product matrix that caters to various user scenarios [20] - The Beijing 81 model was also introduced, featuring a unique co-creation development model that emphasizes user involvement in the design process [20] Group 5: Cultural Impact - The event highlighted Beijing Off-road's commitment to promoting off-road culture in China, positioning the brand as a symbol of national pride and technological advancement [22]

Core Insights - Beijing Off-road has launched the new BJ40 Explorer model, priced between 149,900 to 159,900 yuan, marking a significant step in its product strategy for the hard-core off-road segment [1] - The company has achieved a structural transformation in the Chinese automotive market, focusing on both fuel and new energy vehicles, leading to a robust performance in 2025 [3][4] - In 2025, Beijing Off-road expanded its product matrix with multiple new models, including the BJ40 series, covering a price range from 100,000 to 300,000 yuan, catering to various user needs [4] Product Development - The BJ30 Traveler, launched in September 2025, filled a gap in the market for a seven-seat light off-road vehicle priced at 100,000 yuan, achieving over 16,000 orders within 24 hours [6] - The BJ40 Extended model, launched in April 2025, features a 40.3 kWh battery with a pure electric range of 152 km and a combined range of 1200 km, showcasing advanced off-road capabilities [7] - The BJ60 Extended Executive version, launched in November 2025, includes unique features like altitude-adjustable oxygen supply and satellite communication, setting new standards in luxury off-road vehicles [9] Market Performance - In 2025, Beijing Off-road delivered over 200,000 vehicles, a 38% increase year-on-year, with the "Box Family" series achieving a 79% growth [12] - The BJ40 series has maintained its position as the best-selling hard-core off-road vehicle for 11 consecutive months, with over 300,000 users [12] - The company has successfully integrated fuel and extended-range models, enhancing its market presence and meeting diverse consumer demands [14] Brand Strategy - Beijing Off-road emphasizes user engagement and cultural empowerment, transitioning from a product provider to a user companion, enhancing brand loyalty [15] - The company has organized outdoor activities to promote its brand message of an all-scenario off-road lifestyle, reinforcing its cultural significance [17] - The BJ40 Extended model has received multiple quality awards, reflecting the company's commitment to safety and customer satisfaction [19] Future Outlook - In 2026, Beijing Off-road plans to launch six new models, aiming for a continuous product rollout and expanding into international markets [21]

Core Insights - The latest data for the Chinese automotive industry in 2025 shows record production and sales, maintaining its position as the world's largest market for 17 consecutive years, with continuous structural upgrades towards better quality [1] - Chinese off-road vehicle brands are leveraging technological innovations to enhance their value, transitioning from merely selling vehicles to operating a lifestyle ecosystem, which is crucial for brand value enhancement and building competitive barriers [1] - Domestic brands have overtaken foreign brands in the off-road segment, with Beijing Off-road's BJ40 achieving significant sales milestones, including 66,942 units sold in total for the year, and consistently exceeding 10,000 monthly sales since April 2025 [1] Market Performance - The BJ40 series has surpassed cumulative sales of 300,000 units, indicating strong market performance amidst increasing competition in the off-road vehicle sector [4] - The BJ40 extended version has been recognized as the top in user satisfaction within the hard-core SUV segment according to the 2025 NEV-CACSI evaluation by the China Quality Association [2] Product Innovations - The BJ40 Explorer model features advanced capabilities such as electric control four-wheel drive, a classic three differential lock, and options for 2.0T gasoline and 2.0D diesel engines, enhancing its off-road performance [5] - The BJ40 Explorer is designed as a customizable platform, allowing for unique modifications and catering to diverse lifestyles, with a campaign launched for user-generated modification ideas [5] Future Outlook - The company plans to continue innovating with robust technology to meet user expectations and protect every journey, aiming to create more classic models in the future [6]

Core Insights - Beijing Off-road launched the BJ40 Explorer and the Beijing 812.0 Co-creation Edition at a brand renewal event on January 15, 2026, emphasizing a commitment to innovation and user collaboration [1] Group 1: Product Launch - The BJ40 Explorer is positioned as a refreshed model in the BJ40 series, featuring a 2.0T gasoline and 2.0D diesel dual powertrain, an 8-speed automatic transmission, and an electronic four-wheel drive system [1] - The BJ40 Explorer is equipped with off-road capabilities, including a minimum ground clearance of 220mm and a wading depth of 750mm, along with advanced features like a 15.6-inch central control screen and Qualcomm 8155 chip [1] Group 2: User Collaboration - The Beijing 812.0 Co-creation Edition is based on the BJ80 and utilizes an innovative BIP open co-creation vehicle manufacturing model, which has gathered over 10,000 user suggestions since its launch in August 2025 [1] - The company aims to continuously enhance products through user feedback, as stated by Chairman Wang Hao during the event [1]

Core Viewpoint - Beijing Off-road officially launched the BJ40 Explorer and showcased the Beijing 81 2.0 Co-creation Edition, marking a historical transition from the 1.0 Co-creation Edition [1] Group 1: Product Launch - The BJ40 Explorer was officially released on January 15, with the Beijing 81 2.0 Co-creation Edition also making its debut [1] - The Beijing 81 is described as the market's first "tactical box," inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique "tactical style" and rugged "boxy design" [1] Group 2: Innovative Manufacturing Model - The Beijing 81 introduces the BIP (Build in Public) manufacturing model, allowing users to participate in the car development process [1] - This model breaks the traditional "closed-door" approach of car manufacturing, sharing the development progress, decision-making logic, encountered issues, and iteration processes publicly [1] - The BIP model is built on three core elements: "openness, participation, and feedback," creating a transparent product development system, a high-frequency interactive member community, and a responsive optimization mechanism [1]

Core Viewpoint - Beijing Off-road has launched the BJ40 Explorer and the Beijing 81 2.0 co-creation version, emphasizing the brand's commitment to innovation while honoring its classic heritage [1][3]. Group 1: Product Launch and Features - The BJ40 Explorer is introduced as a new interpretation of the BJ40 legacy, while the Beijing 81 2.0 co-creation version marks a significant upgrade from the 1.0 version, showcasing the brand's evolving identity [3][6]. - The Beijing 81 is recognized as the industry's first "tactical box" vehicle, inheriting the robust characteristics of the BJ80 and featuring a unique design that sets it apart in the market [6][9]. Group 2: BIP Co-Creation Model - The Beijing 81 employs an innovative BIP (Build in Public) model, allowing users to participate in the vehicle's development process, thus breaking away from traditional closed-door manufacturing practices [4][6]. - Since its launch on August 1, 2025, the BIP model has successfully engaged over 150,000 visitors through nine city exhibitions and has garnered more than 1 million online exposures, collecting over 10,000 co-creation suggestions [6][9]. Group 3: User Feedback and Iteration - The transition from the 1.0 to the 2.0 version of the Beijing 81 incorporates multiple enhancements based on user feedback, including design modifications that improve aesthetics and functionality [9][11]. - Key upgrades in the 2.0 version include refined body lines, enhanced grille details, and improved safety features, all aimed at creating a vehicle that better meets user needs [9][12]. Group 4: Brand Commitment and Future Plans - The launch event highlighted the integration of user feedback with the brand's craftsmanship, marking a new chapter for the Beijing 81 as it embarks on its next phase of market introduction [12][13]. - The company invites ongoing user participation in the co-creation process, emphasizing that every suggestion will contribute to the continuous evolution of the Beijing 81 [13].

Group 1 - The BJ40 Explorer has officially launched with a price range of 149,900 to 159,900 yuan, and a national subsidy price starting at 134,900 yuan [1] Group 2 - The BJ40 Explorer features an electric control part-time four-wheel drive and classic three-lock system, designed to handle various terrains [3] - It is equipped with all-terrain AT tires, allowing it to perform well across different environments [3] - The vehicle offers dual powertrains with a 2.0T gasoline engine and a 2.0D diesel engine, paired with an 8AT transmission similar to luxury brands [3] - The BJ40 Explorer has a minimum ground clearance of 220mm and a wading depth of 750mm, enhancing its off-road capabilities [3] - It has a towing capacity of 2.5 tons, significantly expanding its off-road lifestyle potential [3] Group 3 - Safety features include an exposed metal roll cage, high-strength cage body structure, and a one-piece stamped manganese steel protective plate covering 0.42 square meters [3] - The vehicle integrates over 20 active and passive safety functions, ensuring protection in complex road conditions [3]