证券研究报告 | 2026年02月09日 中国东方教育（00667.HK） 优于大市 模式升级固本培元，职教龙头弄潮服务消费新风口 深耕职教近四十年，多品牌构筑技能培训版图。中国东方教育是国内领先的 职业技能教育集团，旗下布局新东方烹饪、新华电脑、万通汽修等知名品牌。 2019 年在港股上市。公司覆盖烹饪技术、西点西餐、信息及互联网技术、汽 车服务四大成熟专业，并积极布局美业、宠物、康养等新兴专业。 技能培训行业：职教万亿扩容，中职调整寻机。我国职业教育行业处于万亿 扩容黄金期，受政策持续加码与产业需求拉动双轮驱动，2025-2029 年预计 维持 17%复合增速，2029 年市场规模有望突破 2 万亿元。此前中职赛道经历 数年调整，2010-2024 年在高中招生占比从 51%下滑至 34%，但考虑中级技能 人才产业刚需、部分普高适配度较低学生回流，后续普高比有望寻找新平衡。 成熟专业：疫后盈利能力率先修复，收入后提速打开利润增长空间。2024 年以来公司积极调整，关停并转低效校区、推进五省职教产业园建设、升级 课程结构，带动 2025H1 公司经调净利率 19.0%/+5.0pct；预计伴随更多职教 园区 ...

Investment Rating - The report gives a "Buy" rating for China Oriental Education with a target price of HKD 10.05, indicating a potential upside of 51.3% from the current price of HKD 6.64 [3][6]. Core Insights - China Oriental Education, established in 1988, is the largest vocational skills education provider in China, focusing on five main areas: culinary arts, Western pastry and cuisine, information and internet technology, automotive services, and fashion beauty [4][15]. - The company has shown a compound annual growth rate (CAGR) of 20.89% in revenue from 2015 to 2019, driven primarily by the number of training participants. However, revenue growth slowed from 2020 to 2022 due to external factors such as restrictions on in-person classes and competition from general high school policies [4][27]. - The company has adapted its business strategy in response to changing market conditions, leading to a recovery in performance starting in 2024, with revenue and net profit showing significant year-on-year growth [4][6]. Company Overview - China Oriental Education operates under several brands, including New Oriental Culinary Education, Xinhua Computer, and Wan Tong Automotive, among others. As of June 2025, the company has 234 schools across various provinces and regions [15][17]. - The company’s revenue for the first half of 2025 was HKD 21.9 billion, representing a year-on-year increase of 10.2%, with net profit reaching HKD 4.0 billion, up 48.4% [4][44]. Industry Analysis - The vocational education market in China is projected to grow significantly, with the total market size expected to increase from RMB 516.7 billion in 2016 to RMB 1.1 trillion by 2026, reflecting a CAGR of 7.8% [74]. - The demand for vocational education remains strong despite the increasing number of general high school graduates, as many young individuals face higher unemployment rates and seek vocational training to enhance their employability [67][68]. - The report highlights a shift in the education landscape, where institutions with strong teaching capabilities and research strengths are better positioned to capture market share amid increasing competition [61][62].