Core Insights - The Jiangsu Provincial Urban Football League (referred to as "Su Super") is transitioning from a niche event to a significant commercial opportunity, with the number of sponsors increasing from 6 to 27 by July [1] - The surge in commercial value is attributed to two main trends: the re-evaluation of regional consumer markets and the strategic upgrade of sports marketing [1] - Regional sports events are becoming crucial for tapping into lower-tier markets, especially as consumption upgrades in third and fourth-tier cities and the Z generation's regional identity strengthens [1] Company Strategies - Alibaba's subsidiaries, including Taobao Flash Sale, Alipay, Huabei, and Yu'ebao, have sponsored various teams, while JD.com has signed a strategic partnership with Jiangsu Sports Industry Group and sponsored additional teams [2] - JD.com is implementing promotional activities post-match, such as special product discounts and instant consumption loops, while Meituan focuses on high-frequency consumption by promoting local services [2] - Despite differing marketing strategies, the primary goal for these e-commerce giants is to capture regional consumer mindshare and build long-term competitive advantages [2] Industry Trends - The evolution of "Su Super" highlights a new trend where regional sports events are becoming key tools for brands to compete in lower-tier markets, leveraging low costs, high conversion rates, and strong emotional connections [2] - The competition among brands in this "football traffic battle" emphasizes the importance of creativity, subsidies, and a deep understanding of regional consumer potential and user needs [2]