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紫燕食品:深化区域市场布局,因地制宜打造新增长点
Sou Hu Cai Jing· 2025-10-23 12:50
Core Insights - The company, Ziyan Food, focuses on maintaining a unified brand image and standardized service while adapting to regional preferences and consumer demands [1][3] - Ziyan Food's business scale continues to expand, supported by a robust distributor system and an efficient supply chain network [1][3] Regional Strategies - Recent promotional activities, such as the "Spicy Duck Head" in Wuhan and "Rabbit Legs, Duck Heads" in Sichuan-Chongqing, demonstrate Ziyan Food's targeted marketing strategies that resonate with local tastes [1][3] - In Xuzhou, Jiangsu, the "Oil-Scalded Duck" campaign enhances consumer experience through product innovation and interactive scenarios, contributing to steady sales growth [1][3] Product Development and Market Research - Ziyan Food's strong product development capabilities align with local consumer preferences, showcasing the company's ability to grasp regional consumption trends [3] - The company operates primarily through a distributor-based chain model, which alleviates pressure on managing downstream stores and facilitates market research [3] - The establishment of the Ziyan Food Innovation Research Institute aims to create a top-tier food R&D center, leading to the development of both national and localized products [3] Future Outlook - Ziyan Food plans to deepen its regional market presence while continuing to innovate and introduce distinctive products, contributing to the vitality of the marinated food industry [3]
广东鸿图: 关于投资设立二级全资子公司的公告
Zheng Quan Zhi Xing· 2025-05-27 04:12
Group 1 - The company Guangdong Hongtu has approved the establishment of a wholly-owned subsidiary in Zhengzhou and the acquisition of assets from Lisenok Automotive Parts (Zhengzhou) Co., Ltd. [1] - The new subsidiary, named Zhengzhou Siweier, will focus on manufacturing and selling automotive parts, decorative components, and precision molds, as well as engaging in import and export activities [1] - The investment aims to enhance the company's market and production capacity layout in the Central China region, improve technological innovation capabilities, and optimize the product business structure [1] Group 2 - The establishment of Zhengzhou Siweier and the acquisition of Lisenok's assets will broaden and improve the company's regional market layout, contributing to the enhancement of production capacity and technical strength in the interior and exterior trim sectors [2] - The investment will be funded entirely by the company's own funds, ensuring that it does not significantly impact the company's financial status or operating results, and aligns with the interests of all shareholders [2]