活动现场公布了冬季特色文旅活动和文旅惠民活动。据悉，2025年12月至2026年2月，扬州将精心打造 200余场特色活动。同时，12月1日-31日，扬州将面向游客发放总计1500万元文旅惠民消费券，使用范 围涵盖酒店住宿、餐饮美食、景区门票等三大领域。(完) 来源：中国新闻网 编辑：万可义 扬州将推出200余场特色文旅活动并发放1500万元消费券 中新网北京11月27日电 (陈昊星)27日下午，由扬州市文化广电和旅游局主办的扬州文旅招商推介会暨冬 季文旅消费推广季活动在北京举办。活动通过文旅精品推介、重点项目展示、合作项目签约及特色文旅 市集等多元形式，向首都各界全方位展现了扬州的冬日魅力与投资价值，诚邀八方宾朋打卡美景、四海 客商共拓商机。 11月27日，北京，扬州文旅招商推介会 (主办方供图) 作为坐拥深厚文脉、优越生态与多重国家战略加持的城市，扬州正以"一城、两轴、三极"文旅发展新格 局为支撑，加快文旅项目招引建设，全力打造"文化繁荣、文旅共兴"的国际文旅名城。为深化区域文旅 合作，活动前夕，扬州市文广旅局局长陈玲春带队专程拜访了中外文化和旅游交流中心，并洽谈文旅合 作。 广告等商务合作，请点击这里 本 ...

Core Viewpoint - The launch of the "Qin-Jin Good Tourism Card" represents a significant step in the integration of cultural and tourism resources between Shanxi and Shaanxi provinces, facilitating a collaborative model for regional tourism development [1][3]. Group 1: Product Overview - The "Qin-Jin Good Tourism Card" is priced at 365 yuan, allowing access to 214 scenic spots and performance venues across 22 cities in 5 provincial-level administrative regions [1]. - The card combines resources from Shanxi and Shaanxi provinces, as well as surrounding areas, creating a vast tourism network that includes 8 cities in Shaanxi and 11 cities in Shanxi, along with locations in Hubei, Inner Mongolia, and Hebei [2]. - The card offers a one-stop travel experience, enabling visitors to access popular attractions such as the Qinling Wildlife Park and the Jiao Family Courtyard without needing to purchase additional tickets [2]. Group 2: Benefits and Features - The card serves as a "collection of tourism rights," catering to various travel needs, with 205 core scenic spots offering free entry and 9 locations providing exclusive discounts [2]. - It includes 8 5A-rated scenic spots and 98 4A-rated scenic spots, ensuring a high-quality experience for tourists [2]. - The card also extends benefits to the service sector, having signed agreements with 12 quality hotels to enhance accommodation options for travelers [2]. Group 3: Economic Impact - The introduction of the card is expected to break down regional tourism barriers, reduce travel costs, and shift the tourism industry in Shanxi and Shaanxi from independent development to collaborative growth [3]. - It is anticipated to become a key driver for revitalizing tourism consumption in the Yellow River basin and promoting regional economic integration [3].

Core Viewpoint - The article highlights the intensified competition among central provinces in China, particularly Hubei, Hunan, and Jiangxi, to boost their cultural and tourism industries through various initiatives and events aimed at attracting visitors and investment [1][5][8]. Group 1: Events and Initiatives - Hubei has launched over 1,900 cultural and tourism activities for the upcoming May Day holiday, while Shanghai has initiated a shopping festival with significant subsidies [1]. - Hubei's cultural tourism development conference on April 25 featured the provincial governor promoting the region as a prime tourist destination [1][4]. - Jiangxi held its first cultural tourism conference on April 27, inviting experts and representatives to provide insights and suggestions [1][8]. Group 2: Goals and Targets - Hubei aims to accelerate its cultural tourism industry towards a trillion-yuan scale and become a world-renowned cultural tourism destination [6][9]. - Hunan has set a target to form a globally attractive tourism product system by 2025 and to become a world-class tourism destination by 2035 [1][9]. - Jiangxi plans to deepen the integration of culture and tourism, aiming to become an important base for the national cultural and tourism industry by 2025 [9]. Group 3: Economic Impact and Strategy - The cultural tourism industry is recognized for its strong interconnectivity and significant economic impact, with every 1 yuan increase in tourism revenue potentially generating 4.3 yuan in related industries [10]. - Hubei's recent initiatives include the signing of 26 major cultural tourism projects worth 64.43 billion yuan during its tourism conference [11][13]. - Hunan's tourism revenue is projected to exceed 1 trillion yuan for the first time in 2024, with ambitious goals for visitor numbers and tourism income by 2027 [8][9]. Group 4: Collaborative Efforts - The article emphasizes the importance of collaboration among the three provinces, with initiatives like the "Yangtze River Civilization Tour" being proposed to integrate resources and enhance tourism offerings [20][21]. - Hubei, Hunan, and Jiangxi are increasingly seen as a collective force in the tourism sector, leveraging their rich cultural heritage and natural resources to attract more visitors [19][21].