春节假期刚过，劲旅君按惯例在景区业内做了一圈调研，结果却出人意料。 "原本我都打算躺平过冬了，没想到春节却意外赚麻了。"华北一家5A景区负责人X君向劲旅君如是说。 本想躺平过冬，结果被迫加班数钱。2026年春节，不少景区意外迎来了一波泼天富贵。 然而，事实果真如此？ 01 实际上，过往两年，景区行业呈现"二八效应"，即20%的头部景区垄断80%的客流量，即便在往年节假日，也是出现"头部景区吃饱，中小景区饿倒"的现 状。 今年春节却一反常态，不但头部景区依旧保持"人从众"的爆满状态，就连中小景区都能够分享到一波流量红利，实现泛行业性业绩狂欢。 春节年年有，为什么今年格外不同？ 02 在谈及今年春节景区业绩暴涨原因时，景区负责人们共同提到两个不可忽视的客观原因。 而今年春节意外赚麻的景区可不止一家。劲旅君随机调研的不同区域、不同类型的十多家景区中，7家景区明确披露马年春节经营业绩： | 景区 | 景区类型 | 客流量同比增减 | 营收同比增减 | | --- | --- | --- | --- | | A | 华北山水风光景区 | 52% | 46% | | B | 西北主题乐园景区 | 260% | 201.6 ...

"冰雪还能这么玩，真是又酷又飒！"辽宁抚顺小伙丁宁带领漫威滑雪俱乐部成员拍摄古装滑雪视频，吸 引不少海外粉丝留言点赞。汉服的飘逸与滑雪的飒爽相糅合，成为该团队"破圈"的焦点。身穿戏服、边 滑雪边耍大刀的"雪上侠客"，令网友直呼"帅呆"。 今冬，辽宁人凭借"花样玩雪"火爆出圈，带给游客全新体验。沈阳市沈北新区的稻梦空间冰雪小镇游客 盈门，总经理赵爱军说，传统冰车、冰上大盆弹弓备受欢迎，夜间的非遗彩灯、璀璨烟花秀等活动让游 客驻足流连。 在辽宁千山景区，游客一进正门便获赠热乎乎的"腊八粥"与当地书法家现场挥毫的春联。千山旅游集团 公司总经理席锦青推荐起千山"大礼包"："各时段推出不同福利，寒假对所有学生免门票、元宵节猜灯 谜赢门票年卡。" 辽宁"冰雪+温泉"的温差体验，也吸引吸引大量"南客北上"。室外寒风凛冽，鞍山市汤岗子温泉的泡池 里暖意融融，驱散了寒意。 而海上冰雪项目，也让辽宁在整个东北冰雪市场拥有了差异化竞争优势。《2025—2026年冰雪季辽宁省 文体旅高质量融合发展若干举措》明确将"冰雪+海洋"列为四大核心IP之一。"破解'夏热冬冷'的局面， 是提升辽宁沿海城市文旅综合竞争力的关键。"辽宁省文旅厅厅长 ...

演出赛事添年味 消费优惠福利多 2026年青秀山新春灯会引来大批游客观赏。 （资料图） 邕州古城·水街、"三街两巷"立足老城底蕴，推出驻场旅游演艺《风情东南亚》、春节集市、舞龙舞狮、广西风情表演、元宵灯会、城隍庙会等特色活动， 让市民游客在古韵街巷中感受南宁的市井烟火与民俗风情。 游客在园博园感受冬日"飘雪"。 大明山风景区于2月17日至23日推出新年送祝福、登高祈福、抽奖大转盘等活动，为游客送上新春祝福。每日为游客免费提供祈福丝带，生肖属马的游客 （出生年份：1966、1978、1990、2002、2014年等）凭本人有效身份证件可享受免门票优惠，诚意满满送上新春祝福。 ■本报记者赵金玲 南宁园博园同期开展非遗展示、民俗互动、新春庙会、国风年味市集等活动，打造特色园林"雪景"，每日还有萌宠贺岁巡游。大年初二至初六，六大主题烟 花秀轮番上演，搭配非遗火壶、文艺演出，成为夜晚不容错过的视觉盛宴。 逛灯会赏花海，品戏曲观烟花，玩赛事享优惠……2月12日，记者从南宁市文化广电和旅游局获悉，今年春节期间，南宁准备了一系列精彩纷呈的文旅体商 活动，涵盖赏花灯会、文艺演出、体育赛事、消费促销等多个领域，为市民和游客献上一 ...

Core Insights - The tourism market in Yichun experienced a significant surge during the New Year holiday, with over 100 cultural and tourism activities held, leading to record numbers in both visitor count and tourism revenue [1] Group 1: Tourism Performance - Yichun's tourism market achieved a strong start to the year, with over 180,000 visitors to hot spring tourism and a 100% occupancy rate in key hot spring resorts during the first two days of the holiday [1] - The ice and snow tourism sector attracted 32,000 visitors, particularly among younger demographics, with new attractions and events enhancing the experience [1] Group 2: New Business Models - The introduction of new business models, such as the one-stop consumption model combining accommodation, hot springs, and dining, has gained popularity among tourists [1] - The opening of the Scented Land amusement park and various cultural events, including concerts and traditional festivals, contributed to a vibrant atmosphere and increased visitor engagement [2] Group 3: Visitor Demographics - The visitor demographic has shifted, with over 60% of tourists being from the post-85 to post-00 generations, and an increase in family and elderly wellness tourism [2] - The proportion of visitors from the Yangtze River Delta and Pearl River Delta regions has risen to over 20%, indicating a broader appeal beyond the immediate vicinity [2] Group 4: Safety and Regulation - Yichun's tourism departments implemented 24-hour monitoring and safety measures, including fire safety inspections and food safety checks, to ensure a secure and orderly tourism environment [2]

Group 1 - The core theme of the New Year's celebration in the Yangtze River Delta is the integration of technology and entertainment, featuring drone light shows, music festivals, and eco-friendly lanterns [1][3] - The "Jiangsu Thirteen Cities Fireworks Gala" showcased a 240-minute fireworks display themed "One City, One Flower, One Story," incorporating drones, lasers, and other technological elements to create a visual narrative [3][5] - The event attracted significant participation, with thousands of drones performing synchronized displays, and various locations like Shanghai Disneyland and Hangzhou's Olympic Sports Center also hosting technology-infused celebrations [5] Group 2 - Data from Meituan Travel indicates a strong turnout at tourist attractions, with 1,000 visitors watching a drone show in Wuxi, highlighting the appeal of tech-driven experiences [3] - The demographic trends show a shift in the consumer base, with "post-90s" individuals being the primary travelers during the New Year, and a notable rise in participation from the "post-2005" generation, indicating a growing consumer potential among younger demographics [5]

Core Insights - The article highlights the booming "instant economy" in Guangdong, driven by emotional experiences and unique moments that consumers are willing to pay for, such as New Year's celebrations and scenic views [2][4] Group 1: Economic Impact - Guangdong's tourism during the New Year saw 17.875 million visitors, with a daily average increase of 34.8%, generating a total revenue of 9.98 billion yuan, reflecting a daily average growth of 39.8% [1] - The growth in tourism is supported by a 117% increase in bookings for cultural and tourism activities during the New Year [3] - Guangzhou ranked among the top 10 cities for New Year's celebrations, with a 152% increase in searches for "Guangzhou New Year" since mid-December 2025 [3] Group 2: Consumer Behavior - Consumers are increasingly seeking experiences that provide emotional value, leading to a shift towards high-quality, immersive consumption [2][4] - The demand for unique experiences is transforming consumer spending patterns, with a focus on emotional memories and social capital [4] Group 3: Innovative Offerings - Hotels and attractions are creating tailored experiences to meet consumer demands, such as the Guangzhou Garden Hotel's 24-hour stay package and immersive events [4][6] - Various regions in Guangdong are innovating their offerings, with activities like sunrise viewing at Danxia Mountain and themed events in local tourist spots [6][7] Group 4: Policy Support - The provincial government has initiated the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, promoting a comprehensive experience that includes cultural, scenic, and culinary attractions [8] - The campaign aligns with Guangdong's development plan to enhance domestic consumption and foster new consumption patterns [8]

Group 1 - The New Year's holiday saw various nighttime activities in cities like Huai'an, Hefei, and Linzhang, enhancing the festive atmosphere with drone shows, fireworks, and lantern festivals [1][3][6] - In Huai'an, the Xiyou Paradise featured a drone performance with 2,000 drones creating shapes like galloping horses and lucky koi, attracting many visitors [3][5] - Hefei's lantern festival, themed "Galloping Horses Welcome Spring," showcased over 50 unique lantern displays, integrating traditional lanterns with digital technology, and will run until March 4 [6] Group 2 - The Yedu Illusion Scenic Area in Handan, Hebei, launched a themed light show starting from New Year's Eve, combining sound, light, and electric technology to create a dreamlike experience for visitors [8] - The scenic area also offered interactive experiences and folk performances during the holiday, catering to diverse visitor needs [8]

Group 1 - The article highlights various nighttime activities launched in cities like Huai'an, Hefei, and Linzhang during the New Year holiday to enhance visitor experiences [1][3][5] - In Huai'an, the Xiyou Paradise introduced a drone show featuring 2,000 drones creating various shapes, attracting many visitors [1] - Hefei's Xiaoyaojin Park hosted a lantern festival themed "Galloping Horse Welcomes Spring," showcasing over 50 unique lantern displays and various performances [3] Group 2 - The Yan City Light Show in Handan combines sound, light, and electric technology to create a dreamlike experience for visitors, featuring interactive experiences and folk performances [5] - The lantern festival in Hefei will continue until March 4, providing an extended opportunity for visitors to enjoy the festive atmosphere [3]

Core Insights - The fifth Fresh Beef Carnival in Longkou Town, Heshan City, has successfully attracted a large number of visitors through its well-organized traditional night performances, maintaining high popularity during the New Year holiday [4][28]. Group 1: Event Highlights - The carnival features a focus on intangible cultural heritage beef cuisine, which has been a central theme since its opening on December 31 [3][24]. - The night performances include a spectacular fire dance show, which showcases various skills such as "fire pot," "fire stick," "fire cube," and "fire skirt dance," captivating the audience [8][12]. - Fireworks displays are scheduled for every night during the event, with special effects like "seven-colored auspicious clouds" particularly appealing to family visitors [18][20]. Group 2: Visitor Experience - The event combines nighttime viewing activities with daytime intangible cultural heritage food experiences, creating a complete tourism experience of "tasting delicacies by day and enjoying wonders by night" [24][26]. - The introduction of local night cultural tourism projects aims to enrich visitor experiences and extend their stay, representing a proactive attempt to explore rural cultural tourism integration [25][26]. Group 3: Event Impact - The carnival has already passed its halfway mark, continuing to draw crowds and showcasing the vitality of rural areas utilizing their unique resources for innovative development [28][29]. - The event is a key cultural tourism activity in the Heshan area during the New Year holiday, culminating in a "village lion" competition on January 3, which will conclude the winter festivities [29][30].

Core Viewpoint - Nanning is preparing a comprehensive cultural and tourism celebration for the New Year, featuring over 50 events across the city, catering to various interests from shopping to cultural experiences [1] Group 1: New Year Celebrations - Nanning will host a New Year's Eve celebration at the Garden Expo Park, including performances, wish lanterns, and a drone show [1] - From January 1 to 3, activities such as the "Purple Flower Bell Season" and winter "snowfall" experiences will be available at various gardens [1] Group 2: Winter Flower Viewing - The 10th Chrysanthemum Exhibition is ongoing at Qingxiu Mountain Scenic Area, showcasing a variety of colorful chrysanthemums [2] - The Leaf Garden features vibrant leaf flowers, while the golden cypress forest by the lake creates a picturesque winter scene [2] Group 3: New Year Blessings - From January 1 to 3, Daming Mountain Scenic Area will offer a "New Year Climbing and Blessing" event, providing visitors with a free blessing ribbon [3] - Longmen Water City will host a "Horse Year Theme Experience" and a "New Year Blessing Garden Party" during the same period [3] Group 4: Sports Activities - A winter swimming event commemorating the 68th anniversary of Mao Zedong's winter swimming in the Yongjiang River will take place on January 1 [4] - The Nanning Basketball Golden League finals will be held on January 10 and 11 at Liu Xiu Town Central Stadium [4] Group 5: Artistic Events - A concert featuring Hu Xia will take place at the Guangxi Sports Center, alongside a cross-year consumption promotion event [6] - From now until January 2, the International Music Town at Mingyue Lake will host a New Year music festival with various performances [6] - The Huachenyu concert will occur on January 2 and 3, marking his first performance in Nanning [6] Group 6: Cultural Celebrations - The Guangxi Cultural Art Center will present a New Year symphonic concert and celebrate its 8th anniversary with various performances from now until January 3 [7]