Core Points - Yangzhou is launching over 200 unique cultural and tourism activities and distributing 15 million yuan in consumer vouchers to promote winter tourism [1][3] Group 1: Event Overview - The Yangzhou Cultural and Tourism Promotion Conference was held in Beijing, showcasing the city's winter charm and investment potential [1][3] - The event featured cultural tourism product promotions, key project displays, cooperation project signings, and a unique cultural tourism market [3] Group 2: Strategic Development - Yangzhou aims to accelerate the attraction and construction of cultural tourism projects, supported by a new development framework of "one city, two axes, and three poles" [3] - The city is focused on becoming an international cultural tourism city with a thriving cultural economy and integrated tourism [3] Group 3: Upcoming Activities - From December 2025 to February 2026, Yangzhou will host over 200 special winter activities [3] - A total of 15 million yuan in consumer vouchers will be distributed from December 1 to December 31, covering hotel accommodations, dining, and scenic spot tickets [3]

中新网成都4月21日电 (单鹏 刘忠俊)第十一届四川国际旅游交易博览会(以下简称旅博会)新闻发布会21 日在成都举行。会上，乐山市委常委、副市长王彦表示，当前乐山加快建设享誉全球的世界重要旅游目 的地。 乐山古称嘉州，峨眉山、乐山大佛、东风堰三大世界级遗产蜚声中外，是国家历史文化名城、中国优秀 旅游城市和中国特色美食地标城市。2024年，乐山接待游客超1亿人次，旅游经济总量超1300亿元。 据了解，文旅产业是乐山的经济支柱之一。近年来，乐山邀请重要客商考察乐山的文旅资源和在建项 目，力促更多文旅投资在乐山落地。去年，该市100个重大产业项目中有21个文旅项目，文旅签约、涉 旅项目投资额均过百亿元。 新闻发布会现场。 单鹏 摄 乐山大力发展演艺旅游、文博旅游、研学旅游、美食旅游、数字旅游、康养旅游等十大新业态，开 展"跟着展会去旅行""跟着赛事去旅行""跟着美食去旅行"等一批文旅消费促进活动，进一步释放文旅消 费潜力。 为进一步拉动文旅消费，乐山推出了"3个1000万"激励政策。乐山市委宣传部副部长、文化广电和旅游 局局长高志飞介绍称，乐山在携程、美团、抖音、识途网平台发放总额1000万元的文旅惠民消费券，涵 ...