Core Viewpoint - The rise of "self-media" in medical science popularization has led to varying quality, with some "internet celebrity doctors" exploiting their authority for profit, violating regulations and misleading the public [1][2][3] Group 1: Regulatory Actions - In August, multiple government departments issued a notice to standardize "self-media" medical science popularization behaviors, aiming to enhance awareness and prevent misinformation [1][3] - The National Health Commission emphasized the need for stricter regulations against false medical information and the promotion of professional medical content [3][4] Group 2: Collaborative Governance - A multi-departmental approach is necessary to address the chaos in medical science popularization, involving market regulation, health supervision, drug management, and internet information oversight [4][5] - Online platforms are responsible for monitoring "self-media" medical content and must implement strict penalties for violations [4][12] Group 3: Quality Medical Science Supply - Increasing the supply of quality medical science content is essential to reduce the space for "pseudo-science" and ensure the public receives accurate health information [5][10] - The notice calls for a sustained effort to provide authoritative health knowledge in accessible formats [5][11] Group 4: Professionalism in Medical Science Popularization - Medical professionals should focus on their areas of expertise and avoid using popularization as a means for profit [8][10] - The core of medical science popularization is to convey scientifically validated information to help the public improve their health literacy [10][11]

Core Viewpoint - The rise of "self-media" in healthcare has led to a proliferation of medical popularization efforts, but the quality is inconsistent, with some "internet celebrity doctors" exploiting their authority for profit, misleading the public under the guise of medical education [1][2]. Regulatory Actions - In August, multiple government departments issued a notice to regulate "self-media" medical popularization, aiming to enhance awareness of proper practices and prevent misinformation [1][3]. - The notice emphasizes the need for a collaborative governance approach to address the chaos in medical popularization, involving market regulation, health supervision, and internet information management [4]. Legal Implications - Actions by "internet celebrity doctors" that promote specific products during educational sessions violate various laws, including the Medical Practitioners Act and advertising regulations, potentially leading to severe legal consequences [3][4]. - The recent guidelines from the State Administration for Market Regulation and the National Health Commission clarify the recognition and regulation of disguised medical advertisements [3]. Quality Improvement Initiatives - There is a call to increase the supply of quality medical popularization content to diminish the market for "pseudo-popularization" [5]. - The focus should be on delivering authoritative and professional health knowledge to the public in accessible formats [5]. Role of Medical Professionals - Medical professionals are seen as the primary force in delivering quality medical popularization, with an emphasis on maintaining the scientific integrity of the information shared [8][10]. - Doctors are encouraged to focus on their areas of expertise and avoid using popularization as a means for profit [10]. Case Studies - Personal stories highlight the importance of early detection and education in healthcare, demonstrating the potential consequences of neglecting medical advice [6][7]. - Successful examples of doctors engaging in medical popularization through various media formats illustrate the positive impact of well-informed health communication [7][9].