医疗设备行业10月更新：招采金额环 比同比均恢复增长态势 长江证券研究所医药研究小组 2025-11-23 %% %% %% %% research.95579.com 1 分析师 彭英骐 分析师 徐晓欣 SAC执业证书编号：S0490524030005 SAC执业证书编号：S0490522120001 SFC执业证书编号：BUZ392 分析师及联系人 证券研究报告 • 证券研究报告 • 评级 看好 维持 %% %% %% %% research.95579.com 2 01 设备招采：持续恢复，看好业绩释放 02 集采：县域市场集采占比较低，降幅缓和 03 风险提示 目 录 %% research.95579.com 3 01 设备招采：持续恢复，看好业绩释放 医疗设备行业月度数据跟踪 %% %% %% %% research.95579.com 4 2025年医疗设备招采恢复正增长 医疗设备行业历经2023-2024年连续两年下滑后，于2025年迎来拐点，行业回归正增长，主要是由于设备更新政策带动的 医院设备采购的需求增加，未来行业有望回归稳健增长。 图1：2019-2025H1设备招采总金额情况 图2： ...

Core Insights - The medical device industry in China is experiencing profit pressure due to centralized procurement policies, yet Siemens Healthineers has managed to achieve growth through localization and innovation [1][3][4] - Siemens Healthineers reported a 5.9% year-on-year increase in comparable revenue for the fiscal year ending September 30, 2025, with an adjusted EBIT margin of 16.5%, up 0.8 percentage points from the previous year [1][3] - The company anticipates a revenue growth of 5% to 6% for the fiscal year 2026, indicating a positive outlook despite market challenges [1][3] Industry Overview - The centralized procurement initiative in China's medical device market has intensified competition, leading to price wars and profit erosion for many manufacturers [3][4] - The market is undergoing a significant transition with a focus on large-scale equipment updates and a shift towards centralized procurement, particularly in county-level hospitals [3][4] - The medical device procurement process is still in its early stages, characterized by fragmented approaches across provinces, unclear standards, and a lack of experience [4] Company Strategy - Siemens Healthineers has implemented a "National Intelligence Innovation" localization strategy, aiming for full product line localization and deeper innovation based on market demands [4] - The company is leveraging the procurement policies to expand its market share in various provinces, supported by China's complete industrial and supply chain systems [4] - Siemens Healthineers remains optimistic about the future of the medical device market in China, particularly due to the rising demand for advanced medical equipment driven by increasing incidences of serious health conditions [5]

Core Insights - The latest financial report from the domestic medical equipment leader, United Imaging Healthcare, reveals a facade of growth that masks underlying issues such as slowing revenue growth, high accounts receivable, and declining gross margins [2][4][6] - The company is at a crossroads, facing challenges in maintaining market share and managing liquidity risks due to relaxed credit policies and industry adjustments [2][12] Financial Performance - United Imaging Healthcare reported a revenue of 6.016 billion yuan for the first half of 2025, representing a year-on-year growth of 12.79%, while the net profit attributable to shareholders increased by 21.01% to 966 million yuan [3] - The operating cash flow turned positive at 48.76 million yuan, a significant improvement from a negative 625 million yuan in the same period last year [3] Revenue Growth Concerns - The revenue growth rate of 12.79% marks a significant slowdown compared to the compound annual growth rate of 40% from 2020 to 2023, indicating a loss of the company's previous high-growth momentum [6][7] - The performance of different product lines shows a mixed picture, with MR equipment revenue growing by 16.81% to 1.968 billion yuan, while CT revenue declined by 6.37% to 1.515 billion yuan [8][9] Market Dynamics - The decline in CT revenue, a core segment for the company, raises concerns, especially as the domestic medical equipment procurement policies may be exerting downward pressure on prices [9][12] - The company has seen a notable increase in overseas revenue, which reached 1.142 billion yuan, growing by 22.48% and accounting for 18.99% of total revenue [9] Financial Health and Risks - The company's accounts receivable surged by 16.9% from 4.359 billion yuan at the end of 2024 to 5.080 billion yuan by June 2025, indicating potential issues with revenue quality [12] - Cash reserves decreased significantly from 8.4 billion yuan at the end of 2024 to 6.566 billion yuan by June 30, 2025, reflecting deteriorating financial health [12]

Core Viewpoint - By 2025, centralized procurement (集采) will become the new norm in the medical device sector, significantly impacting the entire industry chain [1] Summary by Sections Centralized Procurement Impact - In the first half of the year, the sales volume of medical devices like XP, CT, and MR in centralized procurement significantly lagged behind their sales revenue, indicating a pronounced effect of price-volume exchange [2] - The bidding rules, dominated by price, have led to continuously refreshed price floors, with examples such as 1.5T MRI machines dropping to 2 million and 64-slice CTs to over 1 million, including maintenance for 2-5 years [2] - Some devices, like DR, have seen price reductions exceeding 70%, with budget utilization in some provinces for ultrasound procurement being only in the low teens percentage-wise [2] Quality Concerns - Despite the price advantages of centralized procurement devices, hospitals express concerns about the overall service quality not keeping pace [4] - There are worries about the performance and after-sales service of low-priced devices, with industry observers noting that the price war in centralized procurement could set a price "anchor" for the retail market [5] County-Level Medical Institutions - County-level medical institutions are significant demanders in this round of equipment procurement, supported by policies aimed at improving medical device standards and quality [5] - The need for high-quality equipment and services is emphasized, as county hospitals aim to retain patients and provide comprehensive care [6][7] Equipment Lifecycle and Decision-Making - Medical devices typically have a usage cycle of 8-10 years, making the introduction of key equipment crucial for a hospital's capabilities over the next decade [9] - The total lifecycle cost of medical devices, including stability, failure rates, and after-sales service, is critical in procurement decisions [10] Training and Support - The lack of experience among medical staff in using new equipment can hinder the effective utilization of these devices, highlighting the need for training and support from manufacturers [12] - Manufacturers are encouraged to provide comprehensive services beyond just selling equipment, including training and ongoing support to enhance diagnostic capabilities [12] Regulatory and Policy Recommendations - Experts call for improved centralized procurement rules, emphasizing the need for a quality-based approach rather than solely price competition [13][15] - Recommendations include establishing a quality tracking mechanism and enhancing the evaluation criteria to include product quality, technical level, and service quality [18][17]

Core Insights - The company reported a revenue of 6.016 billion yuan for the first half of 2025, representing a year-on-year increase of 12.79%, with a net profit attributable to shareholders of 998 million yuan, up 5.03% [1] - The overseas business has shown rapid growth, with overseas revenue reaching 1.142 billion yuan, a year-on-year increase of 22.48%, accounting for 18.99% of total revenue [2] - The domestic market revenue for core product lines increased to 4.873 billion yuan, up 10.74%, with a market share increase of 3.4 percentage points in the medical imaging and radiation therapy equipment sector [3] - Service business revenue grew significantly to 816 million yuan, a 32.21% increase, with the gross margin for service business maintained above 60% [4] Group 1: Financial Performance - The company achieved a total revenue of 6.016 billion yuan in H1 2025, with a net profit of 998 million yuan [1] - In Q2 2025, revenue was 3.538 billion yuan, reflecting an 18.60% increase [1] - The adjusted net profit for H1 2025 was 966 million yuan, up 21.01% [1] Group 2: Overseas Business Growth - The overseas revenue reached 1.142 billion yuan, marking a 22.48% increase year-on-year [2] - The company has implemented a global strategy covering nearly 90 countries and regions, with strong growth in North America and Europe [2] - The company has established a global service team of over 1,000 engineers [2] Group 3: Domestic Market Performance - Domestic market revenue for H1 2025 was 4.873 billion yuan, a 10.74% increase [3] - The MR business revenue was 1.968 billion yuan, up 16.81%, with a continuous increase in market share [3] - The company’s CT business introduced innovative products, including the first photon-counting CT, which has been approved for market [3] Group 4: Service Business Expansion - Service business revenue reached 816 million yuan, a 32.21% increase, contributing to 13.56% of total revenue [4] - The overall gross margin for the company was 47.93%, with service business gross margin maintained above 60% [4] - The expansion of service business has positively impacted the company's overall profitability [4]

Core Viewpoint - The "anti-involution" policy in 2025 emphasizes the importance of drug and medical device procurement, focusing on quality and preventing irrational pricing in the medical industry [1][2]. Group 1: Drug Procurement Policy Changes - The government work report highlights the need to optimize drug and consumable procurement policies, enhancing quality assessment and regulation to ensure safer medication for the public [1]. - The 11th batch of drug procurement initiated in July marks a significant policy shift, reinforcing quality supervision and optimizing price control rules, moving away from the lowest price as a benchmark [1][2]. Group 2: Medical Device Procurement Challenges - The current medical device procurement is still in a trial phase, requiring a robust policy framework and operational guidelines to avoid the pitfalls of low-price bidding, which can compromise quality and profitability [2][4]. - Instances of "super low-price winning bids" in medical device procurement have raised concerns about sustainability and quality, with some bids significantly below production costs [4][5]. Group 3: Quality Assessment and Lifecycle Considerations - Experts emphasize that quality assessment for medical devices should consider the entire lifecycle, as initial low prices may lead to higher long-term costs due to maintenance and performance issues [5][6]. - Hospitals are cautious in procuring medical devices, often conducting thorough evaluations of performance and service quality before making decisions, indicating that price should not be the sole consideration [6]. Group 4: Regulatory Framework and Standardization - The lack of a comprehensive regulatory framework for medical device procurement contrasts with the more established guidelines for drug procurement, leading to a reliance on price competition without adequate quality controls [8][9]. - Recent initiatives in various provinces aim to standardize procurement processes, but a national-level regulatory framework is still needed to guide improvements in medical device procurement [10][12]. Group 5: Industry Development and Innovation - The domestic medical device industry is at a critical stage of innovation and development, with a significant gap in R&D investment compared to international leaders, which could be exacerbated by low-price competition [13][14]. - The high-end medical equipment sector is still catching up, with domestic brands holding approximately 45% market share in CT devices and 40% in MRI devices, indicating room for growth and innovation [14]. Group 6: Future Directions and Recommendations - Industry stakeholders advocate for a shift in procurement evaluation criteria from price-centric to a multi-dimensional assessment that includes technical capabilities, service quality, and product reliability [15]. - Establishing a tracking and accountability mechanism for procurement outcomes is essential to ensure compliance with quality commitments and to prevent low-quality products from disrupting the market [15].

Core Viewpoint - The phenomenon of "ultra-low price bidding" in medical device procurement is raising concerns about potential hidden waste and increased financial burden, prompting the National Healthcare Security Administration to clarify that procurement will no longer solely rely on the lowest price as a reference [1][3]. Group 1: Impact of Low Price Bidding - The aim of centralized procurement is to eliminate price inflation and ensure efficient use of fiscal funds, but the frequent occurrence of "ultra-low price bidding" may lead to hidden waste and increased financial burdens [3][5]. - The strategy of "lowest price wins" can force companies to cut core configurations, use lower-grade components, or compromise quality control, leading to wasted resources and equipment that may be unusable [3][5]. - Reports indicate that some grassroots hospitals have a medical device usage rate of less than 40%, often due to rigid procurement practices that prioritize low prices over quality, resulting in poor performance or complex operations that lead to abandonment [3][5]. Group 2: Long-term Industry Consequences - The long-term harm of the "lowest price" strategy to the medical device industry is significant, as companies may resort to extreme low pricing to survive, undermining the industry's pricing structure and stifling innovation [5][6]. - Continuous low-price competition is depleting the industry's capacity for innovation and may ultimately harm product quality and healthcare service levels, hindering the industry's transition to higher-end development [5][6]. - This short-sighted strategy can lead to a "technical disconnection," where the industry loses its ability to advance technologically and maintain future competitiveness [5][6]. Group 3: Quality and Service in Procurement - The quality of low-priced devices is often questionable, with issues such as poor image quality, insufficient diagnostic accuracy, and missing functions, which can jeopardize patient health [7][9]. - To address the challenges posed by the "lowest price" approach, establishing a "quality for price" orientation has become a core concern of procurement policy, with ongoing efforts to optimize mechanisms at the national level [7][9]. - The characteristics of "good devices" needed in procurement are becoming clearer, focusing on superior quality performance, excellent clinical adaptability, and a reliable after-sales service system [9][10]. Group 4: Industry Innovation and Future Outlook - Leading companies in the industry are accelerating innovation around these standards, utilizing AI algorithms to optimize manufacturing processes and enhance product quality and service capabilities [10]. - Future procurement will favor manufacturers that can meet stringent quality performance standards, accurately match diverse clinical needs, and provide reliable long-term after-sales support [10].

Core Insights - The medical equipment industry is facing significant price reductions due to centralized procurement initiatives, with many devices seeing price drops exceeding 50% [7][9][12] - The shift towards "price for volume" in procurement is leading to a restructuring of the market, impacting both domestic manufacturers and international competitors [2][5][12] - The competitive landscape is changing, with leading companies benefiting from cash flow while smaller firms may struggle to survive [12][18] Group 1: Price Reductions and Market Dynamics - Centralized procurement in regions like Sichuan, Henan, and Xinjiang is drastically lowering prices for medical equipment, with some devices like 1.5T MRI machines dropping to around 500,000 yuan from 2 million yuan [2][9] - Over 30% of procurement projects have seen price drops exceeding 50%, with 27% experiencing reductions over 70% [7][9] - The average price drop for ultrasound devices is significant, with major players like Mindray securing large orders despite steep price reductions [9][10] Group 2: Impact on Manufacturers - Domestic manufacturers are facing challenges as they attempt to compete with international firms, with many experiencing squeezed profit margins due to aggressive pricing strategies [5][12] - High-end equipment is less affected by price drops, allowing manufacturers in this segment to maintain profitability while increasing sales volume [9][12] - The procurement process is favoring established companies with strong distribution channels, while smaller firms may need to innovate or seek acquisition to remain competitive [12][18] Group 3: Future Trends and Considerations - The focus of procurement policies is shifting from merely achieving low prices to balancing cost with meeting clinical needs, which may create opportunities for innovative products [18][19] - There is a growing recognition of the need for a fair competitive environment that allows for new entrants and maintains market vitality [18][19] - The integration of AI in imaging devices is becoming a standard, potentially impacting pricing and market dynamics for software solutions [13][19]

Core Viewpoint - The medical device industry is experiencing a strong momentum driven by the "trade-in" policy, with significant growth in market size and procurement activities expected in the coming years [1][4][5]. Group 1: Market Dynamics - As of May 31, 2023, there were 3,832 public tender announcements for medical equipment procurement, a 58.87% increase from 2,412 in the same period last year [3]. - The procurement amounts are substantial, with notable tenders such as the Fujian Province's CT and MR equipment procurement totaling 897 million yuan and the adjustment of equipment quantity in Wuhan University’s project to 57 units with a total investment of 260 million yuan [3]. - Key segments in the medical device market have shown significant growth in the first four months of 2023, including medical imaging equipment (106% increase), radiation therapy equipment (83% increase), and surgical equipment (80% increase) [4]. Group 2: Policy and Regulatory Environment - The State Council's action plan aims for a 25% increase in equipment investment across various sectors, including healthcare, by 2027 [5]. - The implementation of the medical device update plan has received positive responses nationwide, with many large hospitals initiating equipment update plans post-May 2024 [5][6]. Group 3: Company Strategies and Market Positioning - Medical device companies are actively preparing for the upcoming procurement opportunities, with high confidence in their bidding capabilities [7]. - Companies like Mindray and Weisi Medical are focusing on enhancing their product offerings and marketing strategies to meet the growing demand for updated medical equipment [8]. - The expectation is that the demand for equipment updates will transition from essential products to improvement-oriented products by 2025 [8]. Group 4: Revenue and Growth Projections - Companies anticipate a significant increase in revenue as procurement orders are expected to materialize in the third quarter of 2023, following a period of slow execution in 2024 [9][10]. - The overall industry is projected to enter a new growth cycle, with potential order volumes reaching hundreds of billions, possibly exceeding 1 trillion yuan [4][6].

Investment Rating - The report maintains a "Recommended" investment rating for the company with a target price of 156 yuan [1]. Core Insights - The company has experienced rapid growth overseas, with its overseas revenue reaching 2.266 billion yuan in 2024, a year-on-year increase of 35.07%, accounting for 22% of total revenue [6]. - Despite a decline in domestic revenue due to industry adjustments, the company has managed to increase its market share in China by over 3 percentage points [6]. - The maintenance service business has shown steady growth, with revenue increasing by 26.80% to 1.356 billion yuan, contributing to an overall gross margin improvement to 48.54% [6]. - The forecasted net profit for 2025-2027 is expected to be 1.885 billion, 2.288 billion, and 2.784 billion yuan respectively, with corresponding EPS of 2.29, 2.78, and 3.38 yuan [6]. Financial Performance Summary - Total revenue for 2024 is projected at 10.3 billion yuan, with a year-on-year decline of 9.7%. However, growth is expected to rebound with a forecasted increase of 20.5% in 2025 [2]. - The net profit for 2024 is estimated at 1.262 billion yuan, reflecting a significant year-on-year decrease of 36.1%, but a recovery is anticipated with a 49.3% increase in 2025 [2]. - The company’s price-to-earnings ratio is projected to decrease from 90 in 2024 to 41 by 2027, indicating an improving valuation over time [2]. Market Position and Strategy - The company has established a global marketing and service network covering over 85 countries and regions, with a team of more than 700 marketing personnel and over 1,000 service engineers [6]. - The company has successfully set up localized sales and service platforms in key markets such as the Netherlands, France, Italy, and Spain, enhancing its global footprint [6]. - The report highlights the structural opportunities arising from a large-scale medical equipment update policy initiated in 2024, which is expected to benefit the industry in the long term [6].