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让公交“自带流量” 解码临沂公交的创新转型之道
Zhong Guo Jing Ji Wang· 2025-09-15 13:42
Core Viewpoint - The transformation of Linyi public transportation from a traditional service to a vibrant urban carrier has significantly increased daily passenger flow, showcasing a successful model for public transport innovation in small to medium-sized cities [1][2]. Group 1: Public Transport as a Foundation for Livelihood - The "bus priority" concept is central to Linyi's public transport reform, emphasizing the importance of public transport in enhancing citizens' quality of life [2]. - Over the past year, Linyi has upgraded its public transport infrastructure by acquiring over 900 new energy buses and establishing 330 kilometers of dedicated bus lanes, improving average bus speeds and reducing peak service intervals [2][3]. - The city has optimized 61 bus routes and launched 91 special lines, benefiting over 450,000 residents and addressing public transport coverage gaps [2]. Group 2: Innovative Breakthroughs in Public Transport - Linyi's public transport has evolved into a trendy symbol, attracting younger demographics through innovative designs and marketing strategies [3][4]. - The introduction of themed buses and social media engagement has significantly increased brand visibility, with short videos related to night buses garnering over 60 million views [4][5]. - The city has integrated leisure and cultural experiences with public transport, enhancing the appeal of night buses and water buses for both residents and tourists [4][5]. Group 3: Collaborative Development for Urban Growth - Linyi's public transport innovation is supported by a collaborative framework involving government, enterprises, and community participation, transforming public transport into a value-creating entity [7]. - The city has established partnerships with local businesses, tourist attractions, and healthcare facilities to share operational costs and enhance service offerings [7]. - Linyi's public transport system has set a benchmark for high-quality development in public transport across the province, focusing on network restructuring, digital empowerment, green transformation, and enhanced user experience [7][8].