Core Insights - Anta Sports announced its goal to implement a thousand-store plan for the Anta brand in Southeast Asia over the next three years [1] - The company's Southeast Asia business revenue is expected to nearly double year-on-year by the first half of 2025, driven by high-value products, localization, and digital strategies [1] - Anta's strategy of "single platform, multiple brands, and all-channel" has successfully expanded into Southeast Asia, validated through operations of other brands like Fila and Descente [1] Group 1 - Anta Sports participated in the third Asian Vision Forum in Singapore to share its globalization strategy and progress in the Southeast Asian market [1] - The company has established its Southeast Asia headquarters in Singapore to strengthen its market position and expand into South Asia, Australia, and New Zealand [1] - Anta's overseas business revenue has increased by over 150% year-on-year, supported by new offline operations in the US and the Middle East [1] Group 2 - The company emphasizes a strategy of "global thinking and local execution" in Southeast Asia, exploring replicable models for overseas expansion [1] - Anta and Amer Sports have nearly 30% of their global market share outside of China [1]