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德龙的征途:山就在那里
财富FORTUNE· 2025-07-29 08:10
Core Viewpoint - The article highlights the journey of Delong Steel, particularly its successful establishment and expansion in Indonesia, showcasing the company's strategic vision and adaptability in the steel industry [1][5][6]. Group 1: Establishment and Growth in Indonesia - Delong Steel, under the leadership of Ding Liguo, established a significant presence in the Morowali Industrial Park in Central Sulawesi, Indonesia, with the founding of Dexin Steel in 2017, which integrates various steel production processes [3][4]. - The first phase of Dexin Steel's project was completed in March 2020, achieving an annual production capacity of 4 million tons of steel and 1.3 million tons of coke [3]. - By September 2023, the expansion of the first phase was completed, further solidifying its position as the largest single steel production enterprise built by a Chinese company overseas, with a crude steel capacity reaching 7 million tons [4]. Group 2: Strategic Market Approach - Ding Liguo's strategy involves selling only 30% of the 7 million tons of crude steel produced in Indonesia domestically, while 70% is targeted for international markets, emphasizing a global sales approach [6][8]. - The company aims to create a symbiotic relationship with local enterprises, fostering a truly integrated ecological industrial chain rather than merely exporting products [9][10]. Group 3: Environmental and Operational Transformation - Delong Steel's commitment to environmental sustainability began in 2009, leading to significant improvements in its environmental standards and operational efficiency [21][25]. - The company underwent a major transformation during the restructuring of Bohai Steel, focusing on core steel operations and implementing rigorous cost management and operational efficiency measures [13][15]. - As a result of these efforts, the new Tiansteel Group, formed from the restructuring, achieved a significant reduction in pollutant emissions by 70%, becoming one of the nationally rated A environmental steel plants [19][24]. Group 4: Historical Context and Future Outlook - Ding Liguo's journey in the steel industry began in the early 1990s, with a focus on seizing opportunities during market fluctuations, which has led to Delong Steel's consistent growth and recognition, including its entry into the Fortune Global 500 list in 2022 [30][31][18]. - The article emphasizes the importance of adaptability and strategic foresight in navigating the challenges of the steel industry, with Ding Liguo's philosophy of viewing environmental challenges as opportunities for innovation and growth [24][28].