Core Viewpoint - The rise of Quzhou Duck Head stores across China contrasts sharply with the decline of major braised food brands, indicating a shift in consumer preferences towards more affordable and authentic options [5][6][20]. Group 1: Market Trends - Over 30,000 Quzhou Duck Head stores have opened nationwide, while major brands like Juewei Duck Neck, Zhou Hei Ya, and Huang Shang Huang are closing stores, with Juewei reducing from 16,000 to 12,000 locations in just two years [3][5]. - Zhou Hei Ya's store count dropped from nearly 4,000 to just over 3,000, a reduction of about 25%, while Huang Shang Huang decreased from 4,500 to 3,600 [5]. Group 2: Consumer Preferences - The decline of major brands is not due to a decrease in consumer interest in braised foods, as evidenced by the rapid expansion of Quzhou Duck Head [6]. - Quzhou Duck Head offers a more affordable price point, with items like duck necks priced around 6-7 yuan, significantly cheaper than competitors [23]. Group 3: Business Strategies - Major brands have attempted to upscale their offerings, leading to higher prices and reduced portion sizes, which has alienated consumers [11][12]. - The pricing strategy of major brands has resulted in a situation where their products can cost 70-100 yuan per kilogram, while Quzhou Duck Head maintains a more accessible pricing model [12][23]. Group 4: Product Differentiation - Quzhou Duck Head emphasizes "handmade fresh braising," contrasting with the mass-produced offerings of larger brands, which enhances its appeal [24]. - The visibility of the cooking process and the variety of ingredients available at Quzhou Duck Head stores create a more engaging consumer experience [24][25]. Group 5: Cultural and Regional Influences - Quzhou cuisine, known for its spiciness, is influenced by its geographical location at the intersection of several provinces, contributing to the unique flavor profile of Quzhou Duck Head [16][20]. - The traditional dish "Three Heads and One Palm," which includes duck heads, rabbit heads, and fish heads, reflects the rich culinary heritage of the region [18][19].