大家有没有发现，这两年，市面上出现了很多衢州鸭头的门店？ 这种店面积不大，采用半开放式的设计。门口的托盘里，混杂摆放着刚卤好不久的鸭头、鸭脖、鸭架，还有猪蹄、牛肉丸、藕片等等产品。无论是在北 京、上海，还是乡镇、县城，你都能看到他们的身影。 据统计，衢州鸭头在全国，已经开出3万多家门店。 但是另一方面，近几年，主流的卤货品牌却在收缩，包括绝味鸭脖、周黑鸭、煌上煌，他们最近都是在关店，而不是在开店。 这一期，我想聊聊，衢州鸭头这种东西，到底是怎么开遍全国的。 01 尽管现在，卤味品牌的门店依然随处可见，但是一个铁一般的事实是，这两年，卤味市场正在快速收缩。 行业巨头绝味鸭脖，在2023年的时候，门店总数达到了1.6万家，但是到了今年，就缩减成了1.2万家。两年不到就关了4千家店，相当于直接少了一个周黑 鸭出来。 而周黑鸭自己的情况也不容乐观，它的门店数量，从近四千家，降到了三千出头，直接少了四分之一。煌上煌，也从4500家，减少到3600家。这「卤味三 巨头」，这几年的日子都不好过。 一时之间，卤货品牌似乎受到了人们的嫌弃。 那么，为什么会出现关店潮流呢？是不是人们不喜欢吃卤货了呢？ 其实也不是。如果真不喜欢， ...

会员店供应链专家交流——零食、乳制品、保健品等分享 20250604 摘要 友友鸭掌在山姆会员店渠道销售额稳步增长，三月至五月分别为 2,700 万元、2,730 万元和 2,800 万元，显示出较强的市场需求和增长潜力， 值得关注其供应链和市场策略。 清甜时光四月试卖销售额为 220 万元，五月因原材料供应恢复至 695 万元，表明产品具有市场潜力，但供应链稳定性是关键风险因素，需关 注其供应链管理能力。 蛋黄鹌鹑蛋五月销售额因季节性和负面新闻影响降至 1,500 万元，此前 三四月均为 1,700 万元，表明品牌面临市场波动风险，需关注其危机公 关和产品质量控制。 周黑鸭经典蘸料包四月销售额为 185 万元，五月增长至 340 万元，表 明新品市场接受度高，但可能蚕食现有产品市场份额，需关注其产品组 合策略和市场定位。 提拉米苏销量稳定在 950 万至 1,000 万元，但因保质期短，区域分散生 产，供应链管理复杂，需关注其生产和物流效率。 Q&A 今年食品饮料行业的品牌品类创新和产品创新对业绩产生了哪些积极影响？ 今年，许多小食品公司、乳制品公司以及保健品相关公司通过品牌品类创新和 产品创新，带来了新产 ...

Core Insights - The core message of the news is the celebration of the 30th anniversary of Zhou Hei Ya, highlighting its brand renewal strategy and commitment to quality as it aims to expand globally [1][8]. Group 1: Brand Development and Quality Control - Zhou Hei Ya has evolved from a street vendor to a national brand, emphasizing a vision of becoming "the creator of deliciousness for the world" while maintaining a quality-first approach [1]. - The company has implemented rigorous quality control measures, including advanced equipment to ensure a 99.9% impurity removal rate in its pepper sourcing, reflecting its commitment to high standards [2][3]. - Zhou Hei Ya's products have received multiple industry awards, including the iSEE Delicious Award, reinforcing its reputation for quality [4]. Group 2: Market Adaptation and Product Innovation - The company has adapted its store formats and product offerings to meet changing consumer preferences, including the introduction of new product lines such as spicy chicken and collaborations with other brands [5][6]. - Zhou Hei Ya has expanded its store count to over 3,000 across more than 300 cities in China, utilizing a dual model of direct sales and franchising to enhance market presence [5]. Group 3: Strategic Expansion and Globalization - Zhou Hei Ya is actively pursuing global market opportunities, starting with Southeast Asia, and aims to promote Chinese marinated food culture internationally [8]. - The company has diversified its distribution channels, including partnerships with major retailers and e-commerce platforms, resulting in a 75% increase in customer transactions [7]. - The introduction of new beverage products and collaborations in the seasoning sector indicates a strategic move towards creating new consumption scenarios [7].

Core Insights - The article highlights the 30-year journey of Zhou Hei Ya, emphasizing its transformation from a workshop-style operation to a standardized brand-driven model in the marinated food industry [1][4] - Zhou Hei Ya's founder, Zhou Fuyou, is credited with leading the company through economic fluctuations and consumer preference changes, driving innovation and adapting business models to meet market demands [1][5] Company Achievements - Zhou Hei Ya has established itself as a national culinary symbol, with its brand becoming widely recognized and respected in the industry [1][5] - The company has implemented a standardized model across various dimensions, including procurement, production, logistics, and consumer engagement, which has significantly contributed to the industry's upgrade [6][12] Industry Leadership - Zhou Hei Ya has been awarded the title of "China's Consumer Quality Trusted Marinated Food Leader" by a third-party authority, reflecting its excellence in product quality and brand building [7] - The company has pioneered several industry standards, including the introduction of modified atmosphere packaging in 2012, which has transformed the market from bulk and vacuum packaging to a more standardized approach [6][12] Product Innovation - Zhou Hei Ya focuses on catering to younger consumers by launching diverse products and refreshing its brand image, ensuring it remains relevant in a competitive market [8][10] - The company has developed a dual-driven product strategy of "classic + innovation," enhancing its product matrix with unique flavors and offerings that resonate with consumer preferences [10][12] Channel Expansion - Zhou Hei Ya has strategically expanded its offline and online channels, establishing over 3,000 stores and leveraging e-commerce platforms like Douyin to enhance brand recognition and market penetration [11][13] - The company is set to embark on an international expansion journey, starting with Southeast Asia in 2024, aiming to become a global leader in the marinated food sector [11][14] Future Vision - Zhou Hei Ya aims to become a global representative of Chinese marinated food, with a focus on continuous innovation in product development and supply chain management [14] - The company is committed to building a strong team and establishing a strategic ecosystem with international partners, positioning itself as a pioneer in global marinated food culture [14]

食酒盛市｜积极求变，开拓新章——近期调研反馈 20250518 摘要 • 白酒行业正逐步探底，权重龙头企业配置价值提升，估值和股息率具吸引 力。推荐关注茅台、五粮液、汾酒、古井，以及区域受益标的今世缘和黄 酒领域的老窖、水井坊、舍得。 • 海天味业核心品类保持增长，通过产品迭代和新品类开发拓展渠道。重点 发力柔性化生产线改造，使用国产非转基因大豆，整体费用率预计平稳可 控，海外市场布局系统化。 • 统一企业中国无糖茶饮赛道回归理性增长，计划推出低糖无糖系列产品， 保持高个位数增速。调整红烧牛肉面及汤达人系列产品，实现双位数增长。 预期费用率下降，中长期净利率保持在 5%左右。 • 安德利果汁苹果汁成本在下游比例较低，涨价传导能力强。美国出口比例 高，全球需求刚性。行业格局良好，CR2 由安德利和国投中鲁主导，安德 利盈利能力突出。苹果价格持续上涨，资源紧缺带来更高溢价。 • 好想你主业红枣礼赠稳步推进，重点打造大单品如黑金枣，有望对标红枣 派。公司产品和渠道端成长性得到印证。目前估值基于资产定价，高分红 属性。重点发展大单品，推进沙漠渠道进驻门店，开发新产品。 Q&A 当前大众品行业有哪些值得关注的投资方向？ ...