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3万家衢州鸭头店,打脸高端卤味
3 6 Ke· 2025-07-04 08:56
大家有没有发现,这两年,市面上出现了很多衢州鸭头的门店? 这种店面积不大,采用半开放式的设计。门口的托盘里,混杂摆放着刚卤好不久的鸭头、鸭脖、鸭架,还有猪蹄、牛肉丸、藕片等等产品。无论是在北 京、上海,还是乡镇、县城,你都能看到他们的身影。 据统计,衢州鸭头在全国,已经开出3万多家门店。 但是另一方面,近几年,主流的卤货品牌却在收缩,包括绝味鸭脖、周黑鸭、煌上煌,他们最近都是在关店,而不是在开店。 这一期,我想聊聊,衢州鸭头这种东西,到底是怎么开遍全国的。 01 尽管现在,卤味品牌的门店依然随处可见,但是一个铁一般的事实是,这两年,卤味市场正在快速收缩。 行业巨头绝味鸭脖,在2023年的时候,门店总数达到了1.6万家,但是到了今年,就缩减成了1.2万家。两年不到就关了4千家店,相当于直接少了一个周黑 鸭出来。 而周黑鸭自己的情况也不容乐观,它的门店数量,从近四千家,降到了三千出头,直接少了四分之一。煌上煌,也从4500家,减少到3600家。这「卤味三 巨头」,这几年的日子都不好过。 一时之间,卤货品牌似乎受到了人们的嫌弃。 那么,为什么会出现关店潮流呢?是不是人们不喜欢吃卤货了呢? 其实也不是。如果真不喜欢, ...
麦当劳今年近半新餐厅将开在中国;慕叁山一年开 800 店引争议
Sou Hu Cai Jing· 2025-05-27 08:27
Group 1: McDonald's Expansion in China - McDonald's plans to open nearly half of its new restaurants in China this year, with over 90% of its raw materials sourced locally [2][4] - The company has over 7,000 restaurants in China and aims to continue its expansion in the market [2] Group 2: Mousse Cake Brand Mùsānshān Controversy - The brand Mùsānshān, which has opened 800 stores in one year, faces controversy over selling pre-made frozen cakes as freshly made, infringing on consumer rights [4][5] - Mùsānshān's products are priced between 98 to 398 yuan, with most stores being partnerships rather than direct ownership [5] Group 3: Huǒshànghuǒ's Store Expansion Goals - Huǒshànghuǒ aims to increase the proportion of high-potential stores in its expansion strategy, focusing on both deepening existing markets and exploring new ones [6] - The company targets a revenue of 2.1 billion yuan and a net profit of 145 million yuan for the year 2025 [6] Group 4: Haitian Flavor Industry's IPO Plans - Haitian Flavor Industry is evaluating investor demand for a potential IPO on the Hong Kong Stock Exchange, aiming to raise approximately $1 billion [7] Group 5: Tims Coffee and Sinopec Partnership - Tims Coffee has ceased operations at all five cooperative stores with Sinopec in Shandong, transitioning to "Yijie Coffee" branding [8] Group 6: Cha Baidao's New Store Concept - Cha Baidao has launched its first handmade store "Cha Baidao·Tàn Chuān Mì Yǐn" in Chengdu, featuring a unique day-to-night concept with a focus on tea and alcohol [9]
横扫街头巷尾的“南昌三绝”,凭啥成为美食“顶流”?
5月25日,江西美食巡回赛南昌站在万寿宫火热开启,江西省文化和旅游研究推广协会、中国赣菜品牌推广中心根据历史文化渊源、大众口碑调研、消费数 据评估等多个维度,评选出"南昌三绝"代表性美食名片,鲜香爽滑的南昌拌粉、煨足匠心的瓦罐汤以及酱辣干香的煌上煌手撕酱鸭荣登榜单,以 "一拌一煨 一酱" 的绝妙组合,组成了赣鄱大地的美食"顶流"。 当清晨阳光照亮南昌的大街小巷,街边早餐店冒出腾腾热气,一碗热腾鲜香的拌粉下肚,南昌人才算真正醒来。 虽然说湖南、贵州等地都有"嗦粉"的传统,但在南昌人心中,南昌拌粉从来没有"平替"。南昌拌粉的"绝",一方面得益于南昌米粉的质地。选用籼米磨制的 南昌米粉,粉条纤细均匀、极具韧性,久炒不碎、久煮不糊,那种滑溜又带劲的口感,任谁吃了不说一句"过瘾"。另一方面,南昌拌粉的灵魂,十分有八分 在佐料里。萝卜干、酸豆角、雪菜、花生米……多种口感在舌尖交织碰撞,让人忍不住一口接一口。 来到这里,南昌人会用一碗拌粉告诉你:什么叫"嗦粉一时爽,一直嗦粉一直爽"!还等什么,快去解锁这碗舌尖上的"南昌魂"! 南昌拌粉,绝在"筷子一拌香到跺脚" 这种传统烹饪技艺与天然材质的组合搭配,不仅延续了古法煨汤的精髓 ...