Core Insights - The article discusses the rising trend of "3-second self-made latte" among office workers, highlighting its convenience and appeal in urban areas [6][9][11]. Group 1: Market Trends - The "3-second latte" has gained popularity in major cities, allowing consumers to easily create their own lattes using fresh milk and coffee liquid or powder from convenience stores [9][12]. - Major dairy companies like Mengniu and Meiji Fresh have launched products combining milk with coffee, catering to the growing demand for quick and transparent beverage options [12][13]. Group 2: Consumer Behavior - Consumers are drawn to the transparency of ingredients in the milk and coffee combination, which contrasts with the often opaque nature of ready-to-drink coffee products [19][21]. - The DIY aspect of making coffee at home appeals to busy office workers, providing a sense of ritual and satisfaction without the need for complex equipment [22][24]. Group 3: Product Development - Companies are responding to consumer demand for convenient and transparent products, with many coffee shops and retailers exploring new offerings that allow for self-preparation of beverages [31][32]. - The combination of milk and coffee liquid is seen as a simple yet effective innovation that meets consumer needs for convenience and quality [43][44].

最近，多个城市走红了一款"打工人3秒自制拿铁"，不用去咖啡店，也无需洗杯子，几秒钟就能自制一瓶鲜奶拿铁，有品牌已经卖出几百万瓶。 这是什么新玩法？ 以意想不到的方式，咖啡再次破圈。 打工人"3秒拿铁"火了，"鲜醒搭档"席卷北上广 在商战中，打败你的可能不是对手，颠覆你的也可能不是同行。 当咖啡店为争夺打工人"续命水"打得不可开交时，一种诞生在711、全家、盒马、山姆、开市客的"3秒拿铁"悄然火遍各大城市。 只需到楼下的便利店买一瓶鲜牛奶，摘下瓶身挂着的咖啡液/咖啡粉，倒入瓶中，轻轻摇晃几下，一杯自制拿铁就做好了。 无需洗杯子，真材实料看得见，还有DIY的乐趣，不少打工人说，"十分上头，根本停不下来。" 在社交平台上，这一组合被称为"鲜醒搭档"。网友纷纷种草"3秒自制咖啡，咖啡大师就是你""续命神器，神仙拿铁。" 就在上周，金典牛奶和瑞幸官宣合作，一瓶金典鲜牛奶+一份瑞幸咖啡液组成"挂瓶装"CP，让无数打工人"嗑上瘾"。 蒙牛和每日鲜语则选择牛奶搭配明谦冻干咖啡粉，让白领们快速得到一杯奶咖。 君乐宝、新希望、光明、今日鲜奶铺等乳制品企业，纷纷加入这一行动，其中悦鲜活在社交平台的种草笔记最多。 君乐宝乳业集团副总 ...