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打工人“3秒拿铁”风靡北上广,有品牌已卖几百万瓶!
东京烘焙职业人· 2025-11-25 08:33
Core Insights - The article discusses the rising trend of "3-second self-made latte" among office workers, highlighting its convenience and appeal in urban areas [6][9][11]. Group 1: Market Trends - The "3-second latte" has gained popularity in major cities, allowing consumers to easily create their own lattes using fresh milk and coffee liquid or powder from convenience stores [9][12]. - Major dairy companies like Mengniu and Meiji Fresh have launched products combining milk with coffee, catering to the growing demand for quick and transparent beverage options [12][13]. Group 2: Consumer Behavior - Consumers are drawn to the transparency of ingredients in the milk and coffee combination, which contrasts with the often opaque nature of ready-to-drink coffee products [19][21]. - The DIY aspect of making coffee at home appeals to busy office workers, providing a sense of ritual and satisfaction without the need for complex equipment [22][24]. Group 3: Product Development - Companies are responding to consumer demand for convenient and transparent products, with many coffee shops and retailers exploring new offerings that allow for self-preparation of beverages [31][32]. - The combination of milk and coffee liquid is seen as a simple yet effective innovation that meets consumer needs for convenience and quality [43][44].
打工人“3秒拿铁”风靡北上广,有品牌已卖几百万瓶
3 6 Ke· 2025-11-23 23:53
最近,多个城市走红了一款"打工人3秒自制拿铁",不用去咖啡店,也无需洗杯子,几秒钟就能自制一瓶鲜奶拿铁,有品牌已经卖出几百万瓶。 这是什么新玩法? 以意想不到的方式,咖啡再次破圈。 打工人"3秒拿铁"火了,"鲜醒搭档"席卷北上广 在商战中,打败你的可能不是对手,颠覆你的也可能不是同行。 当咖啡店为争夺打工人"续命水"打得不可开交时,一种诞生在711、全家、盒马、山姆、开市客的"3秒拿铁"悄然火遍各大城市。 只需到楼下的便利店买一瓶鲜牛奶,摘下瓶身挂着的咖啡液/咖啡粉,倒入瓶中,轻轻摇晃几下,一杯自制拿铁就做好了。 无需洗杯子,真材实料看得见,还有DIY的乐趣,不少打工人说,"十分上头,根本停不下来。" 在社交平台上,这一组合被称为"鲜醒搭档"。网友纷纷种草"3秒自制咖啡,咖啡大师就是你""续命神器,神仙拿铁。" 就在上周,金典牛奶和瑞幸官宣合作,一瓶金典鲜牛奶+一份瑞幸咖啡液组成"挂瓶装"CP,让无数打工人"嗑上瘾"。 蒙牛和每日鲜语则选择牛奶搭配明谦冻干咖啡粉,让白领们快速得到一杯奶咖。 君乐宝、新希望、光明、今日鲜奶铺等乳制品企业,纷纷加入这一行动,其中悦鲜活在社交平台的种草笔记最多。 君乐宝乳业集团副总 ...
大侠后宫:“谈到实力很硬的大哥是什么体验…?”哈哈哈事事有回应件件是破烂!
猿大侠· 2025-11-16 04:11
Group 1 - The article discusses various humorous and relatable experiences shared by users, highlighting the everyday challenges and quirks of life [8][19][30] - It features anecdotes about consumer behavior, such as returning products and the cultural implications of brand interactions, particularly with a focus on a snack brand [26][27] - The content reflects on social dynamics and communication styles, showcasing how people express their feelings and frustrations in a light-hearted manner [41][58] Group 2 - The article includes commentary on the nature of work-life balance, emphasizing the struggles of managing personal time amidst professional responsibilities [40][80] - It touches on the theme of identity and self-perception, particularly in the context of societal expectations and personal relationships [56][61] - The humor in the article serves as a coping mechanism for readers, allowing them to connect over shared experiences and societal norms [18][34][39]
无锡机场“悦鲜活”高效护航阳澄湖大闸蟹“鲜飞”全国
Core Viewpoint - The article highlights the peak season for air logistics in transporting fresh products, particularly the Yangcheng Lake hairy crabs, which began on September 26, marking a significant increase in air freight activity at Wuxi Shuofang Airport [1][3]. Group 1: Air Logistics Performance - On the first day of crab catching, Wuxi Shuofang Airport achieved a record cargo and mail throughput of 862.6 tons, setting a historical high for the same period [3]. - The outbound cargo volume of hairy crabs from the airport has shown strong year-on-year growth, contributing positively to the food economy in the Yangtze River Delta region [3]. Group 2: Fresh Logistics Service - Wuxi Shuofang Airport has launched a dedicated logistics service brand "Yue Xian Huo" in collaboration with SF Express to address the challenges of transporting perishable goods, focusing on efficiency and safety [3][4]. - The airport has established a specialized "seasonal fresh guarantee team" to streamline the entire process from security checks to loading, ensuring a fast and safe delivery of hairy crabs [3][4]. Group 3: Service Efficiency Improvements - The "Yue Xian Huo" service has improved its operational efficiency by over 50% this year, reducing the airport handling time for a batch of hairy crabs to the shortest possible duration [4]. - The logistics process includes priority security checks and immediate inspections, with dedicated personnel and equipment ensuring quick verification and loading of goods [4]. Group 4: Future Developments - Wuxi Shuofang Airport plans to continue optimizing the "Yue Xian Huo" service, enhancing the logistics process for fresh products to create a more stable and efficient "air bridge" for high-quality agricultural products from the Yangtze River Delta [4].
2025年第27周:跨境出海周度市场观察
艾瑞咨询· 2025-07-19 11:53
Industry Environment - Chinese companies' overseas expansion has shifted from "business supplement" to "business necessity," emphasizing the importance of local adaptation, brand building, and talent development [2] - The global trade environment remains tense, particularly affecting the solar industry, with a significant decline in exports to the U.S. and Europe, while Southeast Asia shows growth in component exports [3][4] - The cultural products sector is experiencing rapid growth in overseas markets, with digital content and gaming becoming key areas for international competitiveness [5] - The food and beverage market in Indonesia and Thailand shows strong consumer demand, with significant market sizes of nearly $50 billion and $40 billion respectively [6] - The gaming and esports industry is rapidly developing, with policies supporting international expansion and a notable increase in overseas sales revenue [7] Key Brand Dynamics - LABUBU, a trendy toy IP, exemplifies the successful global expansion of Chinese creative products, with significant growth in overseas markets [15] - iFLYTEK has established a global presence with its AI products, achieving substantial revenue growth and expanding its international market reach [17] - BlueFocus plans to go public in Hong Kong, focusing on AI development and international business expansion, despite low profit margins [18] - BYD has seen remarkable sales growth in Europe and Asia, surpassing Tesla in several markets, showcasing its strong global competitiveness [19] - Junlebao is enhancing its international image and product quality to address challenges in the dairy industry as it expands overseas [21] - Anjoy Foods is launching an IPO to optimize its supply chain and expand its global footprint, with a significant market share in the frozen food sector [22] - Haitian Flavor Industry's IPO faced challenges due to market concerns over its revenue structure, highlighting the need for successful overseas market penetration [23] - Meituan is expanding its instant retail strategy internationally, leveraging its existing infrastructure and local partnerships to enhance its global presence [26] - YI Technology has achieved significant market share in the global camera industry through innovation and a strong international strategy [27]
蜀海×君乐宝战略合作升级,打造全国极速冷链网,破解短保鲜奶配送难题
Zhong Guo Shi Pin Wang· 2025-06-20 08:25
在消费升级趋势下,鲜奶市场快速增长,但短保质期、高配送效率需求仍是行业痛点。近日,供应链龙头企业蜀海与乳业巨头君乐宝达成战略合作,依托 蜀海全国智能化仓配网络,助力君乐宝高端鲜奶品牌"悦鲜活"实现更高效、更安全的全国配送,为行业提供短保冷链解决方案新范本。 行业痛点倒逼供应链升级 鲜奶作为高周转、短保(通常15-20天)的品类,对供应链的时效性和稳定性要求极高。传统经销模式存在仓配分散、冷链标准不统一、数据割裂等问 题,导致产品损耗率高、食安风险增加。君乐宝"悦鲜活"作为国内高端鲜奶市场占有率第一的品牌,凭借INF超瞬时杀菌技术和优质奶源,深受消费者青 睐,但其19天的黄金保鲜期对供应链提出更高挑战。 此次合作,蜀海依托覆盖全国90%重点城市的40个仓储中心及多温层(冷冻、冷藏、常温)管理能力,为君乐宝构建12个核心仓枢纽(北京、杭州、重 庆、郑州、广深等),实现"工厂—蜀海仓—门店"极短链路。其智能调度系统可优化库存周转至5.3天,鲜奶"4小时出仓",配合高规格冷链车与全程温 控,确保产品新鲜度。 此外,蜀海严苛的食安体系(87项检测标准、冬奥会151天0事故记录)为鲜奶品质保驾护航,自研数智化系统则实现库 ...
君乐宝IPO仅差“临门一大脚”?
Sou Hu Cai Jing· 2025-06-13 07:30
文:向善财经 25年过半,距离君乐宝22年喊出IPO已经过去近三年了。距离当时承诺的25年完成IPO也仅剩不到半年时间。 目前,君乐宝上市的进展,除了今年1月,发布了第四期《关于君乐宝乳业集团股份有限公司首次公开发行股票并上市辅导工作进展报告》,提及了目前存 在的主要问题之外,再无其他有效的进展。 要知道,君乐宝上市自23年12月28日就启动了,当时河北证监局网站披露了中金公司《关于君乐宝乳业集团股份有限公司首次公开发行股票并上市辅导备案 报告》,距今已经过去了一年半的时间。 根据有关统计,在A股主板上市,递交招股书到上市通常需6-18个月审核期,招股说明书公布之后最快2个月就可以上市。 进度如此之慢,25年就剩半年了,不禁让人猜测,君乐宝还能如期实现上市的夙愿吗? //市场下行难定价 从公告来看,君乐宝的上市计划从23年底开始,但实际上,从19就开始的融资历程来看,脱离蒙牛在获得自由身的那一刻,计划很可能就开始了,这条路走 了远不止500天这么短。 那为何君乐宝的IPO远低于平均速度,我们大胆假设,小心求证,上市之路之所以坎坷存在两点客观原因: 受这几年人口出生率以及过去产能扩张的影响,市场由增量和转变为了 ...
君乐宝悦鲜活登陆香港市场 开启国际化战略
Core Insights - Junlebao's premium fresh milk brand, Yuexianhuo, officially launched its internationalization strategy in Hong Kong, marking a new phase for market expansion and brand enhancement [1] Group 1: Technological Innovation - Junlebao's unique INF0.09 second ultra-instant sterilization technology addresses the long-standing issue of sterilization and shelf life in the low-temperature fresh milk sector, achieving over 95% retention of active components and extending shelf life to 19 days [3] - The brand's long shelf life allows it to break through the 200 km cold chain radius, transitioning from "regional fresh" to "national fresh" [3] - Yuexianhuo has achieved a market share of 37.3% in the high-end fresh milk segment and 49% in the high-end bottled fresh milk market, according to Nielsen data [3] Group 2: Market Penetration - Yuexianhuo has successfully entered over 1,500 retail terminals, including major chains like Wellcome, ParknShop, and 7-11, covering various retail environments such as supermarkets, convenience stores, and coffee shops [4] - The brand employs a comprehensive regulatory model of "source control + on-site inspection + supervision sampling" to ensure product quality [4] Group 3: Future Strategy - Junlebao aims to leverage the "Four-Dimensional Advanced Full Chain Fresh" system to drive technological innovation in China's fresh milk industry and expand Yuexianhuo's sales to more countries through the Hong Kong and Macau markets [4] - The chairman and president of Junlebao, Wei Lihua, emphasized that entering Hong Kong is just the beginning of the company's internationalization efforts, with a commitment to continuous technological innovation and quality upgrades [6]